Lisa Messenger resurrects magazine | IAB calls out Mamamia metrics | Bauer scoops Publish awards | Sam Wood answers critics | 23 new jobs | Agency launches luxury creative arm

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Priceless lessons in luxury at Mumbrella’s new summit in December you work in automotive, travel, retail, fashion, wellness and more – [Mumbrella’s Luxury Marketing Summit]( will help you better understand how to connect with your luxury brand consumers. [Check out the program so far online]( including speakers from One&Only Resorts, Greg Natale Designs and more. News [Lisa Messenger bringing back The Collective Hub print magazine]( The Collective Hub will return as a print magazine in late November after the magazine’s founder and owner Lisa Messenger closed it a few months ago citing unsustainable growth and issues drumming up advertising dollars. The Collective Hub’s return has seen 17 of the 32 staff who were made redundant in March return to work for the publication, but this time as freelancers. [READ MORE »]( News [Bauer Media and Bauer Trader win big at Mumbrella Publish Awards]( Bauer Media along with Bauer Trader have taken home five wins at this year’s Mumbrella Publish Awards, hosted by proclaimed British comedian David Baddiel. Wheels Magazine by Bauer Trader kicked things off, winning Magazine Cover of the Year – Consumer/Custom, Single Article of the Year (for an article by Phil Scott) and Special Edition of the Year. [READ MORE »]( Opinion [Sometimes we have to make a call between big numbers and meaningful numbers]( Following some big claims from women’s website Mamamia in its annual upfronts, IAB’s acting CEO Gai Le Roy explains why the numbers still don’t add up – and why wholly endorsed currencies are the best way forward. I’ve been in the measurement industry for a very long time and ‘doing right’ when it comes to defining new industry wide metrics has never been more important. [READ MORE »]( Features [Mumbrellacast: Sam Wood debunks stolen recipe claims, Ten's dire ratings and Ikon's legal battle]( In this week’s episode of Mumbrellacast the team tackles Ten’s woeful Sunday night TV ratings, the fall out from Ikon’s legal battle with former client Advangen and why NAB’s Andrew Hagger is the first casualty of the banking Royal Commission. As well as the most talked about stories of the week, former reality TV star and Bachelor Sam Wood joins some of the editorial team to discuss his thriving business, debunk claims 28 by Sam Wood stole recipes, and unpack the reasons why he hasn’t posted on Twitter since 2016. [READ MORE »]( News [Bashful opens sister creative agency specialising in luxury brands, SMILE]( Independent ad agency Bashful has opened a sister creative agency, SMILE, which specialises in luxury, fashion, beauty and lifestyle, Mumbrella can reveal. Led by CEO and co-founder of Bashful, Simon Bookallil, the agency already has a roster of clients including Alice McCall, Zimmermann, David Lawrence, Noni B Group, Jag Jeans Philippines, Hot Springs and Goldwell Hair. [READ MORE »]( News [Facebook: We don’t encourage publishers to build their brands off our platform]( Facebook has told a room full of publishers that it doesn’t make sense for them to build their businesses off the platform and insisted that it never encouraged the practice. When pushed by Mumbrella on whether Facebook was rewriting its narrative in the wake of changes to its algorithm which deprioritised publishers’ content in users’ news feeds, the company’s news partnership lead Andrew Hunter said he’d never seen evidence of Facebook peddling its wares in this way. [READ MORE »]( News [Simon Williams becomes national MD of Carat]( Simon Williams has been promoted to the role of Carat national managing director, following last month’s departure of CEO Paul Brooks. Williams assumes the new role effective immediately and will take responsibility for Carat across Australia and New Zealand, while Brooks’ CEO role will not be directly replaced. [READ MORE »]( News [Bauer Media axes 13 roles across Elle and Harper's Bazaar]( Bauer Media will axe 13 positions across Harper’s Bazaar and Elle Magazine as the print and digital teams merge. The news follows the departures of Harper’s Bazaar editor in chief Kellie Hush and Elle editor in chief Justine Cullen. [READ MORE »]( News [Sam Newman's farewell helps Nine's Footy Show into TV top twenty]( Nine’s Footy Show made a rare return to the top twenty Thursday night TV shows as veteran commentator Sam Newman gave an emotional farewell to the program and viewers tuned in ahead of the weekend’s Preliminary AFL and NRL finals Despite making the top twenty TV shows with 373,000 metro viewers, Nine’s footy show still trailed Seven’s rival AFL program, The Front Bar which attracted an audience of 407,000 across the five major cities. [READ MORE »]( News [Marcel Sydney's Holly Alexander joins CHE Proximity as director of strategic production]( Clemenger Group’s CHE Proximity has hired Holly Alexander as its director of strategic production. Alexander moves to CHE Proximity from Marcel Sydney where she was its head of production for two years. [READ MORE »]( News [Trimantium secures Accenture analysts and new sales director in new hiring spree]( Marketing and tech consulting group Trimantium GrowthOps has appointed Grant Thomson as its group sales director and announced a new Salesforce analytics team with a series of key hires from Accenture. Earlier this month, GrowthOps announced the appointment of Khemistry co-founder, Andy Fyffe as its chief marketing officer. [READ MORE »]( News [Havas Melbourne wins fintech company SelfWealth]( Havas Melbourne has won the creative account for fintech company, SelfWealth. The account win will see Havas Melbourne handle the financial technology company’s brand strategy development, creative execution and digital services. [READ MORE »]( News [Wotif asks Australians to find the next big tourist attraction]( Online travel site Wotif has asked Australians what ‘The Next Big Thing’ is to create a new Australian icon to match the Big Banana and the Big Pineapple. The PR-driven campaign created by Ogilvy and Opr, asks Australians to vote on what they think the next big Australian landmark should be, Wotif will then release a shortlist out of the thousands of suggestions and eventually the public will vote on Australia’s new landmark. [READ MORE »]( News [Health brand IsoWhey reminds Australians trying to lose weight 'You Got This']( In a campaign which aims to promote a healthy way of losing weight, health and wellbeing brand IsoWhey have said ‘You Got This’ in its latest campaign. Created by Urban Communications, the ad strives to resonate with Australians trying to maintain their weight lose journey during times of stress. [READ MORE »]( News [HSBC celebrates individuality in latest TV campaign]( HSBC is the latest bank to launch a new television campaign in the wake of the Banking Royal Commission, with a campaign celebrating individuality. Created by J Walter Thompson, the TV ad features various people living in homes which suit their individual personalities. [READ MORE »]( Sponsored Post We're awarding fresh entrepreneurial talent at Mumbrella's neXt Awards The [Mumbrella neXt Awards]( aim to celebrate professionals who have entered the media and marketing industry in the past 10 years. If you have started your own media and marketing business or agency, built up a new arm of an established business, or work as a sole trader, enter the category for Entrepreneurial Talent. You must be the leader of the business you’ve started to enter. [Learn more now.]( F.Y.I • [Mango Melbourne makes three new hires]( Jobs [23 new jobs]( MOST DISCUSSED [Ten delivers dismal Sunday night ratings]( [Experts divided on Ikon TV ad as historic court case rumbles on]( [Nine's Today Show falls below 200,000 metro viewers]( [Mazda launches 1940s mystery-inspired commercial]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](