Ikon rejects 'disgraceful' court allegations | Behind the Nine buyout of Pedestrian | McCann Melbourne gets new MD | The Media Store shakes up management | 23 new jobs | Heart Foundation adds marketing muscle

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Nine summits. Transferrable access. Book your Annual Pass now. Lock in an [Annual Pass]( to give your team a transferrable ticket to all nine Mumbrella marketing summits across the next year. It’s the perfect opportunity to keep on top of industry-specific trends and changes. At just $3199, you’re getting a saving of more than $1400 off earlybird rates. [Book now.]( News [Ikon dismisses 'disgraceful' allegation, as Advangen presses case against 'Gone With The Wind' TV ad]( Multiple allegations levelled against Ikon Communications over a 2015 marketing campaign are unfounded, contrived and, in one case, disgraceful, and should be dismissed, Sydney’s Supreme Court has heard. In his closing submissions to Justice Ball, Ikon barrister Todd Alexis SC said the agency’s former client, Advangen, had failed to demonstrate any breach of contract or show that Ikon had not delivered an integrated campaign. [READ MORE »]( Features [From DVD magazine to Nine buyout: The story of Pedestrian TV]( Over 13 years, Pedestrian TV has flourished into a fully-owned Nine entity. Mumbrella’s Zoe Samios sits down with co-founders Oscar Martin and Chris Wirasinha to talk about the journey and the future of one of Australia’s most successful digital publishers. The idea that two young, ambitious media assistants with zero experience could create a multi-million dollar business seems far-fetched, now more than ever. More far-fetched is the idea a brand like BMW Mini would take a gamble on those two young media assistants, who were planning to launch a DVD magazine just 13 years ago. [READ MORE »]( Opinion [If banking is the new Trump, will it ever be great again?]( If you believe the headlines, trust in Australian banks is at an all-time low – but that might not actually be the case, explains Yell founding partner Nigel Roberts. Donald Trump once famously claimed ‘I could stand in the middle of 5th’ Avenue and shoot someone and not lose any voters’. And he’s probably right. [READ MORE »]( News [Georgie Pownall joins McCann Melbourne as managing director]( McCann Melbourne has announced its new managing director, Georgie Pownall, following the departure of Anita Deutsch-Burley. Deutsch-Burley exited the agency earlier in the year while Pownall joined the agency from Publicis Mojo where she was its general manager for three years. [READ MORE »]( News [The Media Store's GM Stephen Leeds promoted to CEO as Craig Jepsen departs]( Independent media agency The Media Store has seen the departure of its CEO of nearly three years, Craig Jepsen. Jepsen, who joined the agency from Toyota where he was the media manager of national marketing, “decided to take leave” but will aid the agency with the leadership transition. [READ MORE »]( News [National Heart Foundation adds to its senior marketing ranks]( The National Heart Foundation has added Bernie Hallam and Troy Muir to its senior marketing team. Muir and Hallam’s appointments follow the National Heart Foundation appointing appointing Host/Havas and One Green Bean to creative and PR accounts last September. [READ MORE »]( News [Facebook to rollout context button for Australian users in fight against fake news]( Facebook has announced it will be rolling out its context button to help Australian users check the veracity of stories appearing in their news feeds. The feature, which was rolled out for US and UK users of the social media platform earlier this year, shows what a publisher has previously posted, its Wikipedia page and where the post has been shared. [READ MORE »]( News [Nitin Mistry joins Brother & Co as digital creative director]( Nitin Mistry, the former executive creative director at PR agency The 6AM Agency, has joined Brisbane-based creative agency Brother & Co as its digital creative director. Mistry quit The 6AM Agency in July following the departure of its chief executive officer Adam Washington. [READ MORE »]( News [Cummins & Partners becomes Red Cross Blood Service's media agency of record]( Cummins & Partners has won the media account for the Australian Red Cross Blood Service. The agency already holds the creative account and in March created a campaign which gave an answer to the question posed by Douglas Adam in his novel series, The Hitchhiker’s Guide to the Galaxy, why 42 is “the answer to the great question of life, the universe and everything”. [READ MORE »]( News [Ten's new drama Playing For Keeps debuts with 583,000 viewers]( Ten’s newest drama series Playing For Keeps has premiered with 583,000 metro viewers. The new drama, which dives into the life of Aussie Rules Football players’ wives and girlfriends, debuted at 8.45pm and went head to head with the season nine premiere of ABC’s Shaun Micallef’s Mad as Hell. [READ MORE »]( News [The Shannon Company's Hannah Turner joins Think HQ as digital strategist]( The Shannon Company’s digital and behaviour strategist Hannah Turner has joined Think HQ as a digital strategist. Turner joined The Shannon Company in 2016 from her previous role as a freelance senior account manager in Pablo London. [READ MORE »]( News [History Will Be Kind promotes Edwina Brook to agency's first business director]( Public relations agency History Will Be Kind has promoted Edwina Brook as the agency’s first ever business director. Brook was previously a senior account director at the agency for nearly three years after joining HWBK from Deepend. [READ MORE »]( News [Pedestrian to become Tinder's 'match' in re-seller deal]( Australian youth publisher Pedestrian TV will become the local sales representative for online dating platform, Tinder. Under the new agreement, Nine-owned Pedestrian TV, will act at Tinder and Match Media Group’s local sales representative for advertising solutions. [READ MORE »]( News [Reebok defines what strong means in 'Be More Human' campaign]( Reebok has rolled out its #BeMoreHuman campaign in Australia which features Australian Paralympian and powerlifter Kelly Cartwright. Created by The Projects, the campaign features Cartwright defining what ‘strong’ means to her as she gives advice to her teenage self. [READ MORE »]( News [Industry Super Australia reiterates importance of being in good hands]( Industry Super Australia (ISA) has reiterated the importance of being with an industry superannuation fund in its latest campaign. The ad, created by The Shannon Company, is backed to ‘We are all in this Together’ by Ben Lee and features different people from different generations making the ISA logo with their hands. [READ MORE »]( News [INVNT appoints Brea Carter as global director of PR and marketing]( Experiential agency INVNT has appointed Brea Carter to the newly created global role of director of PR and marketing. Carter will be based from INVNT’s Sydney office which opened in April this year, with responsibility for leading the company’s in-house PR and marketing efforts internationally. [READ MORE »]( News [Lifestyle site Man of Many launches new branding and website]( Independent men’s lifestyle publication, Man of Many,? has unveiled a new-look website and branding. Designed by Sydney-based creative agency Canvas Group, the revamp is the first since Man of Many’s 2012 launch. [READ MORE »]( News [Shorty's Liquor launches in-house magazine, The Drop]( Sydney-based alcohol retailer Shorty’s Liquor has released a 100-page custom magazine for customers, clients and fans. The Drop magazine tells the stories behind the products sold by the retailer, said Shorty’s managing director David Short. [READ MORE »]( Sponsored Post It's the final week to save $100 on your Mumbrella MSIX tickets Be sure to secure your tickets to [Mumbrella’s MSIX]( conference by next Wednesday to secure your $100 savings. This year’s program offers the competitive advantage all marketers are looking for: evidence-based ideas and ways of working that will help marketers and agency execs create more effective communications. [Book your ticket for less now.]( F.Y.I • [Clemenger BBDO opens ‘Exceptions to the Rule’ talent recruitment program]( • [Screen Australia announces more than $9m worth of funding]( Jobs [23 new jobs]( MOST DISCUSSED [Ten delivers dismal Sunday night ratings]( [Experts divided on Ikon TV ad as historic court case rumbles on]( [BHP attempts to pull at the heartstrings with 'We're helping Australia grow' messaging]( [NAB restructures CCO roles with Andrew Hagger out and Mike Baird now looking after reputation]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](