New crisis for ADMA as judge finds against CEO | Ikon in court over 'failed' campaign | Another Bauer mag axed? | 26 new jobs | Coles Little Shop: one of the best retail campaigns ever? | Mamamia’s big hire | Brand builds its own influencer island | New

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Secure your seat for the two-day digital media sales workshops From account coordinators to sales managers and commercial directors, [Mumbrella’s Digital Sales Essentials]( is the perfect workshop for any media sales professional looking to build their confidence around digital media topics. Workshops are offered across Sydney, Melbourne and Brisbane. [Check the website]( for dates and ticket information. The Sydney course earlybird ends this Friday. News [AADL CEO Stephen Porges engaged in 'misleading and deceptive' conduct, ordered to pay $1 million]( The new CEO of ADMA’s parent body, the Australian Alliance for Data Leadership, Stephen Porges, has been ordered to pay $941,703 in damages and interest, plus costs, after his actions in selling shares in a tech startup led him to behave in a “misleading and deceptive” manner towards the buyer. The court case, which concluded late last week, relates to Porges’ conduct before he joined the AADL. [READ MORE »]( News [Test case opens in Supreme Court with Ikon accused of overseeing a 'failed campaign']( A former client of Ikon Communications has told a court that a marketing campaign drawn up by the agency was “a complete flop” that generated “no sales” in a case that is understood to be without precedent in Australian legal history. Advangen, a company that manufacturers hair treatment products, blames the agency for a failed campaign that had a paltry impact on sales and included a TV ad that it claims completely missed its target audience. [READ MORE »]( News [Cosmo Bride missing from newsstands as Bauer declines to say whether title has been axed]( Cosmopolitan Bride’s quarterly print edition appears to have been axed, with no sign of its Spring edition on sale several weeks after it was due. The company also appears to have removed the Cosmopolitan Bride media kit from its website. The quarterly title, which costs $14.99, had a readership of 62,000, according to figures from EMMA in September last year. [READ MORE »]( News [Former News Corp executive Tony Prentice joins Mamamia as sales boss]( Tony Prentice, News Corp Australia’s former sales boss, has joined publisher Mamamia as chief revenue and operations officer. Prentice has been working as a director of his own consultancy, Prentice and Partners for the last six years, but has previously held roles include chief commercial officer at News Corp. [READ MORE »]( Opinion [Coles Little Shop is one of the greatest retail marketing campaigns of all time]( From organic reach to persuasive brand loyalty, the Coles Little Shop promotion ticks every single box on the marketer’s dream wish list, argues Algo Mas’ Julie Wrobel. My 19-month-old twins are too young to care about Coles Little Shop, although we’ve still been caught up in the craze. So why is Little Shop one of the greatest retail marketing campaigns ever? [READ MORE »]( News [David Halter becomes CHE Proximity's national chief strategy officer]( Clemenger Group’s full-service agency CHE Proximity has promoted its Sydney managing director, David Halter, to the role of national chief strategy officer, Mumbrella can reveal. Halter, who joined CHE Proximity from Clemenger BBDO Sydney in 2016, will now lead strategy across the agency as well as retain his managing director title. [READ MORE »]( News [Fujifilm creates its own influencer island off Fiji]( Imaging and photography company Fujifilm has created a private island off Fiji called Fuji Island. Forming part of its first campaign from PR agency CampaignLab, Fuji Island is designed to give people the opportunity to use new Fujifilm cameras and have their holiday captured by photographers on the island. [READ MORE »]( News [Most marketers have had negative experiences in their digital marketing, AMAA survey suggests]( Most marketing and agency professionals say they experienced a negative event with their digital marketing, a new survey by the Audited Media Association of Australia (AMAA) indicates. According to the AMAA, around 60% of the 407 surveyed said they had experienced some sort of bad outcome with their digital marketing. A total of 36% said they were impacted by misreporting of measurement metrics, while 32% were affected by “brand safety compromises”, and 13% said they were affected by ad fraud. [READ MORE »]( Sponsored Post Align your brand promise and customer experience For a brand to thrive, its customer experience must always live up to its brand promise. Unfortunately, for most Australian companies, this is more wishful thinking than a reality. The Monkeys, Maud and Fjord, as part of Accenture Interactive, have a unique mix of skills and disciplines that ensures both brand promise and brand experience, are always fully aligned. [Click here to learn more.]( News [Ten commissions second season of Bachelor in Paradise]( In the midst of its highest-rating season of The Bachelor ever, Ten has confirmed the return of spin-off series Bachelor in Paradise. The first season, featuring a cast of previous contestants from both The Bachelor and The Bachelorette, premiered in March with 750,000 metro viewers, and ended five weeks later with 774,000. [READ MORE »]( News [Bored store mannequin goes to Europe with Contiki]( A mannequin in a shop window who enviously watches on as young people plan their Contiki adventures finally gets to go to Europe in the brand’s latest marketing push. The agency behind ‘Manny Does Contiki’, Common Ventures, said the strategy for the campaign was three-fold: breathe new life into the core brand proposition of ‘Travel with No Regrets’, show the Contiki difference, and sell the Europe experience including social connections and the moments that stick with travellers forever. [READ MORE »]( News [ABC to launch new comedy show Tomorrow Tonight with Annabel Crabb and Charlie Pickering]( ABC will launch a new weekly panel show, Tomorrow Tonight, later this year. The new show will be hosted by ABC’s Charlie Pickering and Annabel Crabb, and produced by Thinkative Television and ABC TV. [READ MORE »]( News [Bankwest taps into anti-bank sentiment with 'Bank Less' campaign]( In a stark departure from traditional bank advertising – which tends to focus on friendly staff, community initiatives and how banks help people achieve their financial and personal goals – Bankwest has launched a campaign which acknowledges people’s ongoing frustrations with the institutions and why they’d rather ‘bank less’. Created by Union, a WPP bespoke agency which services the Bankwest account, the campaign says Bankwest will give its customers “less hassle, less jargon and less bank stuff”. [READ MORE »]( News [Creatives After Dark launches platform for frustrated adlanders]( An anonymous adlander has launched Creatives After Dark, a platform for those in the industry who are frustrated with the lack of creativity in their day jobs. The platform claims it will showcase “the after-hours creative pursuits of adland’s stifled and frustrated creatives.” [READ MORE »]( News ['Be a man of more words', urges Movember on World Suicide Prevention Day]( ‘Talking saves lives’ is the message behind Movember’s World Suicide Prevention Day campaign, created by Cummins & Partners with Goodoil Films. The campaign puts the spotlight on men who live a quiet life, keep to themselves, are known as ‘good listeners’ and leave the pub without dishing out extensive goodbyes – and urges them to ‘be a man of more words’ if they aren’t feeling quite right. [READ MORE »]( News [Foxtel brings back Foxtel Go app]( Foxtel has relaunched its mobile streaming app for subscribers, Foxtel Go. The application, which was renamed as The Foxtel app last year, has returned to its original name, Foxtel Go, and now has HD streaming and support for Chromecast and AirPlay. [READ MORE »]( News [Head to Head: Is B2C PR more important than B2B?]( In this series, Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Laura Jones, managing director at Frank PR, goes head to head with Polycom’s Gabrielle Cichero in the battle of B2C vs B2B. There often seems to be an unspoken rift between B2C and B2B communications, so in this week’s Head to Head, we ask: which one is really more important? [READ MORE »]( News [Specsavers offers people $200m for their eyes to prove value of eyesight]( Specsavers has set up a fake clinic which offered visitors millions of dollars in exchange for their eyeballs to test how emotionally connected people are to their sight. People’s emotional reactions – including teary insistence that “I need my eyes” and “You can’t really put a price on your sight” – were then compiled into a campaign via Cummins & Partners. [READ MORE »]( SUPPORTED [How Twitter lets Aussie brands take flight worldwide]( As Twitter scales its mission to be the go-to source for long-form sport and entertainment videos, Mumbrella examines how Australia’s television networks are using the social platform to take local content across the globe. For a World Cup that promised so much, the Socceroos’ performance in Moscow felt like another damp squib. On the pitch, Australia slumped to a 2-1 defeat to France; recorded a lacklustre draw against Denmark and finally sleepwalked their way out of the tournament with a 2-0 loss to Peru. [READ MORE »]( News [Multix turns to Indiana Jones and the temple of foil]( Multix has nodded to 1989 movie Indiana Jones and The Last Crusade with a medieval knight demanding a customer chooses their brand of aluminium foil wisely, or face the consequences. The ad was created by DDB Melbourne. [READ MORE »]( News [First Monday episode for Seven's Little Big Shots pulls 605,000 as show nears finale]( The first Monday night episode of Seven’s Little Big Shots fell short of rivals The Block and Australian Survivor, with a metro audience of 605,000. Little Big Shots has been running on Seven on Sunday evenings from 7pm since early August, and will conclude this Sunday. [READ MORE »]( News [Sorbent pays homage to its original advertising in Thinkerbell's 'Our Favourite Down Under' campaign]( Toilet paper brand Sorbent has payed homage to its classic ’90s advertising in its ‘Our Favourite Down Under’ campaign by Thinkerbell. The 30 second television ad features a man travelling through the Amazon, over the Pacific and in a futuristic Tokyo toilet while experiencing uncomfortable bathroom situations. [READ MORE »]( News [Mars helps deal with overly-affectionate in-laws in new Clems ad]( Mars has launched a second outing for its new “Enough chocolate to deal with anything” brand platform. It features a young man brought home to meet his girlfriend’s family, who likes to greet everyone with kisses on the lips. The new direction for Mars was first launched in June by Clemenger BBDO Melbourne. [READ MORE »]( News [The Nun delivers highest opening weekend of Conjuring Universe]( The latest film from The Conjuring Universe, The Nun, took $3.708m over its first weekend in the Australian box office, making it the highest opening weekend of the five films to date. Distributed by Warner Brothers, The Nun is based on the lives of a priest and a novice who are sent to the Vatican in 1952 to investigate the death of a young nun. It ran across 325 screens. [READ MORE »]( News [Ovo Mobile locks in Badminton broadcasting rights deal]( Ovo Mobile has secured a four-year global broadcasting rights deal with Badminton Australia. Under the new agreement, Ovo will broadcast all national, international, youth and Masters events run by Badminton Australia internationally. Ovo’s deal covers all distribution channels including free-to-air, pay TV, live event streaming, and all digital and mobile channels. [READ MORE »]( News [Agent99 adds three clients to portfolio]( Independent public relations agency Agent99 has added three new clients to its portfolio: National Bandana Day, outdoor equipment retailer Fjallraven and recruitment agency Citrus Group. Agent99 won CanTeen’s National Bandana Day annual campaign following a pitch process which will see the agency drive awareness of National Bandanna Day and help it reach its online sales target of $1.37m. [READ MORE »]( Sponsored Post Mumbrella launches new Luxury Marketing Summit for December ��s newest marketing summit will bring together media and marketing professionals working for luxury brands, across automotive, travel, retail, fashion and more. The first speakers announced include Greg Natale, an internationally acclaimed interior designer; and Anna Guillan, Director of Sales & Marketing for the ultra-luxury Emirates One&Only Wolgan Valley resort in Australia. [Check out the program so far online.]( FYI • [Scripted Ink, Screentime and Nine launch program for potential drama projects]( • [Your Money adds Adam Creighton to on-air team]( Jobs [26 new jobs]( MOST DISCUSSED ['It's what we leave out that makes us special', says Sukin in new campaign by Thinkerbell]( [Budget Direct takes new marketing direction with epic thriller introducing detective Sarge]( [Foxtel brings back Foxtel Go app]( [Keep making risky content, Tom Ballard tells ABC in tearful Tonightly goodbye]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](