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LinkedInâs Director of Marketing Solutions joins B2B Marketing Summit lineup
lineup for Wednesday’s [Mumbrella B2B Marketing Summit]( continues to grow, with LinkedIn’s Director of Marketing Solutions, Microsoft’s Head of Centre of Excellence and DocuSign’s APAC Marketing Director all joining the program this week. Don’t miss the chance to get a day dedicated to B2B marketing insights. [Book now.](
Opinion
[Exposed: Australian adland's sexual harassment shame](
An anonymous creative compares her multiple experiences of sexual harassment in Australian adland to her time in the US.
In 2013 I began my advertising career. Five years on, three agencies later and a life upheaval to California, Iâve been asked to examine the differences between the two countries.
[READ MORE »](
News
[The Royals loses iSelect's creative account after less than 12 months](
Comparison website iSelect has terminated its partnership with its creative agency of record The Royals after less than a year, Mumbrella can reveal.
Melbourne-based advertising agency Fenton Stephens will now handle iSelectâs creative account. The agency won the business without partaking in a pitch.
[READ MORE »](
News
[Facebook starts roll out of Watch on-demand video platform and Ad Breaks program in Australia](
Facebook is to launch its Watch streaming service platform in Australia as part of its global rollout, the company has announced.
Watch was initially rolled out in the US in August last year as a platform for shows on Facebook. At the time, the social media service said it would be available on mobile, desktop, laptop and in TV apps.
[READ MORE »](
Opinion
[Is Facebook Watch really the answer to monetising video content?](
Today Facebook launches its video on demand platform, Watch. With all the positive rhetoric surrounding the move, Zoe Samios asks, is it really for the benefit of publishers?
The relationship between Facebook and publishers has not been easy. Over the years, small and large publishers alike have spoken about the struggles with over-reliance on the platform, disdain at a de-prioritisation of content in the news feed, and a pivot away from the off-platform tech giant.
[READ MORE »](
News
[Regulator tightens restrictions on gambling advertising during live sports streaming](
The Australian Communications and Media Authority (ACMA) has released its new rules restricting how streaming platforms can advertise gambling during sports events.
The rules include e-sports and will come into force on September 28. They bring online platforms into line with traditional broadcasters and will see gambling advertising banned during live games between 5:30am and 8:30pm.
[READ MORE »](
News
[NT News in trouble over 'final solution' headline](
Daily Northern Territory newspaper, the NT News â which has previously run with headlines including âOur Dog ate my g-stringâ, âThey stole my dog while I was on the bogâ, âCatnappers shaved my pussyâ, âWhy I stuck a cracker up my clackerâ and âHorny ghost haunts houseâ  â has gone too far in the eyes of the Australian Press Council.
The News-Corp owned paper published a message in its âTxt the editorâ section in which the reader said they would prefer âanother grand final solutionâ to the Eurovision Song Contest, which was won by Israel.
[READ MORE »](
Features
[Campaign Review: Qantas' attempt to be culturally relevant, Sport Australia's beige ad and R U OK?'s elegant spot](
Mumbrella invites the industryâs most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnettâs executive creative director, Bim Ricketson, and Ogilvy Melbourneâs Josh Murrell offer their views on Qantasâ misuse of celebrities, Sport Australiaâs poor execution and shonky insight, Australia Porkâs ham-fisted effort and R U OK?âs emotive and engaging spot.
[READ MORE »](
Opinion
[Desperately seeking trauma fodder? Journalists should read this first](
How do journalists report on peopleâs personal experiences without being exploitative or causing further harm? Jenny Valentish attempts to find some middle ground.
Last May I warned myself I would have to suspend my dignity for a year. I had written a research-heavy book about women and drug use in which I was also the case study, so I was bound to be asked squirmingly personal questions. It was a baptism of fire, because although Iâve been a journalist for decades, Iâd never written about myself. I anticipate that this post will be the last time I do so.
[READ MORE »](
News
[News Media Works appoints Simon Davies as marketing director](
News Media Works has announced the appointment of former Bauer and OMD executive Simon Davies as the industry bodyâs new marketing director.
Davies replaces Charlie Murdoch, who is set to join News Corp as general manager of trade marketing.
[READ MORE »](
News
[Petbarn appoints With Collective as creative agency of record](
Petbarn has appointed Isobarâs With Collective to its creative account following a competitive pitch process.
Winning the account from incumbent agency Special Group, With Collective will now handle Petbranâs strategic and creative branding across its consumer and retail divisions.
[READ MORE »](
Opinion
[The human touch is the real fault in programmatic](
Machines donât benefit from hitting their targets. This, as Bohemia Groupâs Victor Condogeorges explains, is a human bias.
Programmatic has its fair share of technological challenges, but the biggest, potentially unsurmountable challenge is human bias.
[READ MORE »](
News
[The Bachelor pulls 871,000 metro viewers, beating out The Block](
The third week of The Bachelor has seen it pull back ahead of The Block, with 871,000 metro viewers tuning in â up from 819,000 last week â according to OzTAMâs preliminary overnight ratings.
Over on Nine, The Block slipped from last Wednesdayâs 901,000 to 846,000.
[READ MORE »](
News
[Avis Budget Group appoints Vanessa Wolczak to lead Pacific region marketing](
Avis Budget Group has appointmented Vanessa Wolczak to the role of head of marketing, product and PR for the Pacific region.
Wolczak joined Avis Budget Group as Pacific head of product and PR in January this year having previously held roles at Noni B Group, Pretty Girl Fashion Group and Hanes Brands Australasia.
[READ MORE »](
News
[J Walter Thompson appoint Kyle Abshoff as group account director](
J Walter Thompson Sydney has appointed former Saatchi & Saatchi business director Kyle Abshoff as group account director.
Abshoff has previously held account director positions with BMF and BBDO Clemenger working on accounts including Cadbury, St George Bank, Tip Top, NAB, Origin Energy and Royal Bank of Canada.
[READ MORE »](
Opinion
[Shoes of Prey's troubles are a stark reminder of the importance of desire](
Following Shoes of Preyâs decision to âpauseâ its business, Susan Lyons argues that the desire to repeatedly âmake something our ownâ is waning.
I know a thing or two about shoes. Not just because I am a girl and we have a great affinity for footwear, but because way back in 2003 I moved to Melbourne to study footwear development at RMIT. It was a fairly short-lived affair in the industry that ultimately saw me walking (pun intended) back into advertising a few years later.
[READ MORE »](
Dr Mumbo
[Dr. Mumbo: Topping up the Vodafone credits for when Tarantino calls](
Dr Mumbo loves an Australian success story.
So heâs delighted to hear that Damon Herriman has been cast as Charles Manson in Quentin Tarantinoâs new movie Once Upon A Time In Hollywood.
[READ MORE »](
News
[Commonwealth Bank promises to help small businesses 'keep their beat'](
Commonwealth Bank has launched a campaign to show support for small business owners no matter how they do business.
Created by M&C Saatchi the âFor however you do businessâ campaign was based on the insight that most people start their own business to do things differently.
[READ MORE »](
News
[Concrete Playground launches chatbot and Perth website](
Concrete Playground has launched a new chatbot and its first Perth website, in line with Heineken.
The Heineken Insider chatbot will seek to help readers find the right venue in real time, with personalised recommendations based on a userâs taste and mood.
[READ MORE »](
News
[Telstra showcases support for Australian Ballet in 'Thrive on' TV ads](
Telstraâs long-standing support of ballet in Australia is being highlighted in a campaign via R/GA Sydney.
The ads encourage viewers to vote for the 2018 Telstra Ballet Dancer of the Year Award and feature the tag line âThrive onâ.
[READ MORE »](
News
[News Local launches digital platform, St George Shire Standard](
News Local has launched an online news platform for the Sutherland and St George regions in Sydneyâs South, the St George Shire Standard.
The news platform is the first ever for Sydneyâs south and sits on The Daily Telegraph website.
[READ MORE »](
News
[The Australian Marketing Institute selects Icon Agency as PR partner](
The Australian Marketing Institute (AMI) has appointed the Icon Agency to handle its public relations account.
As part of the appointment, Icon Agency will promote AMIâs professional development opportunities and events program.
[READ MORE »](
Sponsored Post
Learn how to create work that is remembered by design, not chance
Head of Neuromarketing for finder.com.au Arron Child will speak at [Mumbrella’s MSIX]( conference in November to share neuromarketing principles and insights that have been utilised by companies around the world. He’s used these to create compelling campaigns including Airtaskerâs âLike A Bossâ campaign and Microsoftâs âThe Random Adventures of Brandon Generatorâ. Learn more on his session and [see the program so far online.](
FYI
• [Martech startup Simple raises $17m to roll out product globally](
• [Brisbane City Council launches $50,000 short film fund for local filmmakers](
• [Tonic Health Media launches meditation program for agency staff](
• [Crocmedia secures rights for NFL](
Jobs
[27 new jobs](
MOST DISCUSSED
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