Sky News battles white supremacist fallout | AGL appoints CHE Proximity | Experiment shows need for gender targets | Nielsen changes boost The Guardian | 47 new jobs | Seven to launch female Full Monty

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Entertainment Marketing Summit to feature CRA, Twitter, Laneway Festival & more Whether you work in TV, radio, performance arts, live music, ticketing, video games and more [Mumbrella’s Entertainment Marketing Summit]( is your one-day pass to deep insights from industry leaders and answers to some of the biggest entertainment marketing questions. The first speakers have been announced for November 22. [Check out the program so far here.]( News [Sky News beefs up weekend supervision after Cottrell controversy]( Sky News has put The Adam Giles Show in recess and appointed two new directors to manage the station’s weekend programming, following an interview with far-right nationalist Blair Cottrell on Sunday evening. The broadcaster, which aired an interview with Cottrell on its new show with former NT chief minister Adam Giles, described it as an “error of judgement”. [READ MORE »]( Opinion [Looking back on No Man’s Land, and the need to set gender diversity targets]( Which-50 editor Tess Bennett looks back on the lessons learned from last month’s experiment where the site erased men from the its coverage. For most of July Which-50 secretly erased men from our coverage. Then we told the world about it. [READ MORE »]( News [CHE Proximity releases first work for AGL Energy]( CHE Proximity has launched its first work for AGL Energy in ‘The Art of the Un-sell’ campaign which focuses on discounted price. AGL Energy appointed CHE Proximity for the launch of its new product ‘Essentials’ which offers customers low fixed rates for 12 months in a market filled with confusing deals and discounts. [READ MORE »]( News [More than one million added to Guardian Australia's audience as DCR implements Google AMP data]( Guardian Australia’s unique audience number grew by more than one million – or 39% – with the help of Google Accelerated Media Pages (AMP) data, which is now being tracked by Nielsen’s Digital Content Ratings. Nielsen’s July figures show substantial growth for news.com.au, The Daily Telegraph and The Australian, as a result. [READ MORE »]( SUPPORTED [‘Awareness isn’t enough’ – how advertisers can solve the very modern crisis of brand safety]( Three-quarters of businesses reported at least one brand-unsafe exposure in the past year, yet 15% don’t use any countermeasures. For advertisers willing to embrace (and not shun) technology, the future of brand safety is bright. We are living in strange times. In our modern media landscape, brands do not simply advertise products. Increasingly, they are taking a moral or, more likely, political stance. What’s more, such pronouncements run far deeper than a Pride-supporting range of rainbow-coloured Converse, and threaten to reject customers holding particular views en masse. [READ MORE »]( News [R U OK? asks Australians to watch out for people breaking regular habits]( When people’s behaviour or routine changes, even very slightly, friends and family members should trust their gut and ask if they are okay, tells R U OK? Day’s latest campaign. The two minute advertisement shows regular people whose behaviours have changed very slightly including Cole who doesn’t wave back to Kirsty one day, Andy who gives away his beloved record collection and Margaret who doesn’t bring in her dog Leila with her for a walk one Tuesday. [READ MORE »]( Sponsored Post The Lessons Your Company Can Learn from Facebook’s Share Collapse The massive hit Facebook took on its share price last week underlines the importance of clear, concise and accurate communication around your financial reporting. As the tech giant saw a record US$119 billion wiped off its market value in just one day, investors were left wondering what went wrong. [Click here to read more.]( News [New Seven show Dance Boss premieres with 599,000 viewers]( Seven’s newest show on its programming slate, Dance Boss, premiered with 599,000 metro viewers at 7:30pm. The program, hosted by Dannii Minogue, was up against Nine’s The Block and Ten’s Australian Survivor and proved most popular in Melbourne with 186,000 viewers. [READ MORE »]( News [New Mission: Impossible - Fallout film tops weekend box office with $6m in earnings]( Tom Cruise’s latest film, Mission: Impossible – Fallout made $6.2m over the weekend, making it the highest grossing film at the box office. Mission: Impossible – Fallout made more money than Cruise’s previous instalment, Mission: Impossible – Rogue Nation, which made $5.019m. [READ MORE »]( News [Seven's The Real Full Monty to return with all female lineup]( Seven’s one-off special The Real Full Monty will return in 2019, this time with an all female lineup. Described as a ‘sister’ commission, The Real Fully Monty: Ladies’ Night will see eight female celebrities put together a performance to raise awareness for women’s health. [READ MORE »]( News [News Corp's former chief food writer launches eastern suburbs magazine, Local East]( Former chief food writer and critic at News Corp, Elizabeth Meryment, has launched a monthly magazine for the Eastern Suburbs of Sydney. ‘Local East’ is a free title focused on food, travel, homes and locals, and is printed in high gloss. The initial print run, which ran on Friday August 3, was 50,000 copies. [READ MORE »]( News [Nine to partner with Helloworld Travel for new show]( Nine will partner with Helloworld Travel Limited for its new show, Hello World, airing this October. The network announced the new show, which will seek to take viewers on journeys through countries such as Canada, Japan, England, Scotland, New Zealand and the US, last weekend. [READ MORE »]( News [Sport Australia highlights how smartphones have killed sport and encourages Australians to 'Move It']( Sport Australia – formerly the Australian Sports Commission – is encouraging Australians to ‘Move it’ find 30 minutes to exercise a day and ‘Move It’. The 45-second advertisements highlights what Australian sport used to look like and explains how the invention of smartphones has made people “spectators instead of participants”. [READ MORE »]( News [SCA to rebrand Townsville and Newcastle stations under Triple M network]( Southern Cross Austereo (SCA) is set to rebrand its Townsville and Newcastle stations, placing them under the Triple M banner. Townsville’s 4TO FM is to be renamed Triple M Townsville from September 3, while Newcastle’s KO FM will be renamed Triple M Newcastle from November 9. [READ MORE »]( News [Comfortable Melbourne living contrasted with realities of homelessness in Avalon Centre fundraising campaign]( The Avalon Centre has highlighted how different the life of the homeless is compared to comfortable suburban living in a campaign for Homelessness Prevention Week. Created by Magnum Opus Partners, the advertisement features a woman sitting on her couch eating dinner in front of the television while a voice over details what this would be like for a homeless person – including using boxes for shelter and hunting for loose change. [READ MORE »]( News [Bulldog flaunts his connected home to other canines in Clipsal campaign]( Electronics manufacturer Clipsal by Schneider Electric has released its latest television campaign featuring the top dog on the block, a bulldog, flaunting his superior home and lifestyle to less well-connected dogs. Created by M&C Saatchi and Bohemia, the 30-second ad will air during Nine’s The Block to promote Clipsal’s sponsorship of the program. [READ MORE »]( News [Australian Federal Police tells grieving families to hold onto hope for Missing Persons Week]( The Australian Federal Police has told grieving families to hold onto hope in a campaign which highlights the constant uncertainty those left behind face. Based on a true story the Common Ventures campaign features a little girl crying because their car has broken down in the middle of nowhere. [READ MORE »]( News [Dean Gould exits Gold Coast Tourism Corporation as director of corporate affairs]( The director of corporate affairs and strategy at Gold Coast Tourism Corporation, Dean Gould, has departed the company. Gould has left the tourism body for a new role as Southern Cross University’s chief marketing officer. [READ MORE »]( News [Child replicates parents swearing to banks at dinner party for UBank's 'Dollhouse' campaign]( A child playing with her dollhouse at her parents’ dinner party has sworn at her doll while she pretends to talk to a bank about her home loan application. The digital bank’s latest campaign, created by The Monkeys, aims to reflect the inconvenient truth and unfortunate discomfort many people experience when they are trying to find out information about their home loan application. [READ MORE »]( Sponsored Post One day. 100% B2B marketing. Tickets from just $476. [Mumbrella’s B2B Marketing Summit]( on September 5 will give a unique spin on B2B marketing to get you thinking completely outside the box. From inspiring global keynotes like Nancy Harhut, renowned international behaviour science expert, to dedicated “How To” sessions that will give you the tips and tools to improve your marketing, this event is dedicated to the unique challenges of the B2B marketer. [Book now from just $476.]( Jobs [47 new jobs]( MOST DISCUSSED [‘The only women to benefit from #MeToo are black dress designers,’ media exec tells conference]( [Andrew Bolt 'won't be silenced' by the Press Council, as he 'refuses to respect' proceedings]( [Aussie icons star in Thinkerbell's first work for Vegemite]( [Foxtel left behind as Australians move to subscription video says Roy Morgan Research.]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](