Ten set to ditch MCN | Media exec dismisses #MeToo | Thinkerbell's first Vegemite work revealed | TV boss calls for end of overnight ratings | Ninja in finale fail | 34 new jobs | Guardian finally turns profit

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella Digital Essentials dates now in Sydney, Melbourne and Brisbane Looking to increase your digital marketing confidence? Register now for [Mumbrella Digital Essentials]( two day workshops powered by digitalbrief – now being hosted in Sydney, Melbourne and Brisbane. Each workshop will cover marketing automation, data, analytics, programmatic, content marketing and more. View the program breakdown [online]( and [register now](. News [‘The only women to benefit from #MeToo are black dress designers,’ media exec tells conference]( Women are holding themselves back and need to “just get on with it” in the era of #MeToo and Time’s Up, News Corp’s managing director of national sales, Lou Barrett, told the the Advertising Week conference in Sydney. The Female Power Players panel was also sceptical about the idea of quotas as a path to equality, with Barrett saying “I don’t feel like it’s any man’s job to create me as an equal or have me as an equal”. [READ MORE »]( News [Ten set to exit MCN venture as it brings sales in-house]( Network Ten is set to withdraw from its joint venture with Foxtel and Fox Sports – Multi-Channel Network – with Ten to bring sales in-house, the Australian Financial Review is reporting. The CBS-owned broadcaster owns 24.99% of MCN, while Foxtel – which News Corp owns a majority stake in – and Fox Sports own the rest. [READ MORE »]( News [Mumbrella to celebrate 10th anniversary with Next Awards recognising next generation of talent]( Mumbrella will celebrate its 10th anniversary in December with the Mumbrella Next Awards – celebrating those whose careers in the industry began since the site launched. The Mumbrella Next Awards will recognise the best new talent across the whole communications industry. The awards are open to anybody who joined the industry since December 9, 2008. [READ MORE »]( News [Aussie icons star in Thinkerbell's first work for Vegemite]( Thinkerbell has launched its first work for Vegemite since winning the account from JWT after 74 years creating a ‘Tastes Like Australia’ campaign. For its first campaign in six years, Vegemite’s ‘Tastes Like Australia’ advertising features legendary Australian icons including Pauline Hanson, The Big Prawn, Rebel Wilson and Ned Kelly. [READ MORE »]( News [Seven CEO Tim Worner calls for the end of overnight TV ratings]( Tim Worner, CEO of Seven West Media, has used an Advertising Week dinner panel packed with television CEOs to call for the end of overnight TV ratings which are perpetuating falsities. During a Think TV dinner discussion moderated by the managing editor of The Australian Financial Review Joanne Gray – which was somewhat derailed by the Nine Fairfax merger – Worner said OzTAM should only provide overnight network share, not the figures for individual program performance, as they are inaccurate. [READ MORE »]( Features [Have your say on Mumbrella's July Ad of the Month]( After the Victorian Government’s Deadly Questions campaign becoming the first out-of-home ad to win Mumbrella’s Ad of the Month, the contest is back. Mumbrella readers and members of the advertising industry are invited to vote on their favourite ad for July, this month’s contenders include Lynx, Australia Post, Westpac, Royal Far West and Kia. Which ad will take the crown and become Mumbrella’s July Ad of the Month? [READ MORE »]( News [Growth of BVOD and 'circuit breaker' programs to accelerate TV advertising spend, execs argue]( Commercial television executives are predicting growth in revenue from broadcast video on demand and ‘circuit breaker’ programs, as major drivers for TV advertising spend going forward. For fiscal year 2018, television’s total advertising revenue increased by $4.15b, up 0.5% compared to the year prior. [READ MORE »]( News [Guardian Australia cuts losses, announces first profit since launch]( Guardian Australia has announced its first operating profit since launch in 2013, finishing the latest financial year with $700,000 in profit. It is the first time Guardian Australia – which survives through a combination of advertising and contributions from readers – has achieved a profit since the company arrived five years ago. The Guardian Australia has said the profits will be invested back into journalism. [READ MORE »]( Dr Mumbo [Dr Mumbo: 'We're not dead yet,' groans the Sydney Morning Herald]( Doctor Mumbo always appreciates a good Monty Python impersonation so last night he was delighted to receive one from Sydney Morning Herald editor, Lisa Davies. In her email explaining the SMH is far from defunct under the Nine-Fairfax merger, Lisa did a wonderful version of Monty Python and the Holy Grail’s ‘Bring Out Your Dead’ skit. [READ MORE »]( News [Amart Furniture moves $20m media account from Carat to Ikon]( Amart has moved its $20.2m media account to WPP’s Ikon Communications from incumbent Carat Brisbane. The shift in the account comes as the furniture retailer also moved its creative account from Next Thursday to WPP-owned Y&R Brisbane. [READ MORE »]( Opinion [Lessons learnt from an irresponsible headline and appalling hashtag]( While headlines and hashtags are the lifeblood of great content, agencies have to take care with their use of words and own up when they make mistakes, says the founder of DARE Group, Sue Parker. This week an unbelievable error of judgement was made by an appalling and unacceptable hashtag and headline by David Koch’s KBB Digital agency. [READ MORE »]( News [Nine's Ninja Warrior grand final sheds almost one million viewers from last year]( The final stage of Nine’s Ninja Warrior shed just over one million viewers from last year’s results, achieving 1.139m across five metro cities as each contestant failed to reach the end of the course. Last season’s final stage pulled in 2.145m metro viewers, the only entertainment program of 2017 to do so. [READ MORE »]( News [Pure Profile to focus on higher margin markets to reverse revenue and profit falls]( Troubled ASX listed research and digital advertising company Pure Profile has flagged lower profits and revenue ahead of reporting its 2018 annual results. In a statement to the stock exchange, Pureprofile said its unaudited revenues for the 2018 financial year had fallen 2% to $52.1m and EBITDA was down 28% from $0.7m to $0.5m from the previous last year’s results. [READ MORE »]( News [Sales boss Andrea Ingham exits Spotify]( Spotify’s national sales director for Australia and New Zealand, Andrea Ingham, has left the company after almost three years. Ingham first joined Spotify from in 2014 from Southern Cross Austereo, where she was national sales director. [READ MORE »]( News [Nikki Warburton takes Audi CMO role]( Former Austar group director, Nikki Warburton has resurfaced as Audi’s chief marketing officer. Warburton quit Austar in 2012 after the satellite TV company merged with Foxtel and since then has been serving on community foundation boards including Taronga Zoo and Sydney’s Shore school. [READ MORE »]( News [Meriton fined $3m for manipulating TripAdvisor reviews]( Meriton Serviced Apartments has been fined millions of dollars for misleading customers on TripAdvisor and manipulating reviews on the platform. In November 2016, the ACCC alleged Meriton had engaged in “misleading or deceptive conduct” by preventing guests from giving poor reviews. It did this by altering unhappy guests’ email addresses before they were submitted to Tripadvisor’s ‘Express Review’ service. [READ MORE »]( News [Airbnb's Eva Ross joins Sendle as CMO, replacing co-founder Craig Davis]( Parcel delivery service Sendle has appointed former Airbnb marketing operations, strategy and strategy chief Eva Ross as CMO. Ross replaces co-founder Craig Davis who is stepping back from the business to focus on entrepreneur programs. [READ MORE »]( News [The Monkeys and Accenture encourage car owners to check their airbags in 'Don't Die Wondering' campaign]( The Monkeys and Accenture have encouraged car owners to get their airbags checked following the news that two out of every seven vehicles made in Australia from 1999 have faulty Takata airbags. Created for the Federal Chamber of Automotive Industries (FCAI), the ‘Don’t Die Wondering’ campaign aims to highlight the serious consequences which drives could incur if they don’t get their airbags checked. [READ MORE »]( News [Bauer Media extends TV Week with new monthly features mag]( Bauer media has launched a new monthly mag, TV Week Close Up to complement its 60 year old weekly, TV Week. The monthly magazine will feature interviews with stars and industry power brokers while promising behind the scenes stories about Australia’s most popular TV shows. [READ MORE »]( Sponsored Post Prepare your entries now for the Mumbrella Entertainment Awards The [Mumbrella Entertainment Marketing Awards](, now incorporating the BEFEST Awards, are the ‘must-win’ awards for entertainment marketers. With [19 categories]( to enter, make sure you start preparing your entry. Join previous winners including The Royals, JCDecaux and The Monkeys. First entries close August 31, so there is plenty of time to put your best entries forward. View the [categories]( now. FYI • [Clemenger BBDO hires Sally Coggle as creative director for Myer account]( Jobs [35 new jobs]( MOST DISCUSSED [Nine and Fairfax Media to merge businesses]( [Joe Pollard departs Telstra, with CMO role to be split across business units]( [Website secretly censors all news about men for a month to make point about sexism]( [Westpac supports those grieving in heartfelt campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](