The end of Fairfax | Keating attacks Nine | Google accused of 'unlawful behaviour' | Nando's moves creative account | SBS' new programming line-up | Mumbrellacast: Merger mania | 35 new jobs | Sydney's campaign for plastic straws ban

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( BEFEST Awards grow to include entertainment marketing The new [Mumbrella Entertainment Marketing Awards]( incorporating the BEFEST Awards, now include entertainment marketing categories recognising the best marketing by entertainment brands and their agencies. There are [19 categories]( in total across campaigns, agencies, brands and more. First entries close August 31, so [enter now](. News [Nandos and Chris' Foods appoint BWM Dentsu to creative accounts]( BWM Dentsu has won the creative accounts for fast-food chain Nando’s and FMCG brand Chris’ Foods, Mumbrella can reveal. Mumbrella understands Nando’s and incumbent agency Banjo Advertising mutually decided to part ways. [READ MORE »]( News [Unlockd founder Matt Berriman slams Google for 'unlawful' behaviour]( Founder of defunct adtech company Unlockd, Matt Berriman, has slammed Google and buyers of the failed business’ assets in an online post. In the article, Berriman accused Google of unlawful and anti-competitive behaviour, while claiming buyers of the company’s technology assets had been scared off by the Silicon Valley giant with successful bidders taking advantage of the Unlockd’s parlous state. [READ MORE »]( News [Mumbrella Entertainment Marketing Awards incorporating the BEFEST Awards launches]( Mumbrella has launched the Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment. The awards coincide with the Entertainment Marketing Summit and include 19 categories split into two distinct groups. [READ MORE »]( News [Paul Keating unleashes vitriolic attack on Nine’s takeover of Fairfax]( Paul Keating, architect of the Hawke government’s cross-media rules, has called on the Australian Competition and Consumer Commission to put the Nine-Fairfax merger under “high scrutiny”, and declared Nine has the “ethics of an alley cat”. [READ MORE »]( Features [Advertising opportunities, staff cuts and Fairfax disappears: What the Nine Fairfax Media merger will look like]( Nine CEO Hugh Marks and Fairfax Media CEO Greg Hywood have broken down some of the bigger questions for investors and the media about the proposed merger between the companies. Mumbrella’s Zoe Samios provides you with a wrap. The proposal to merge Nine and Fairfax Media would have to be one of the biggest deals in Australia’s modern media history. [READ MORE »]( Opinion [#NineFairfax deal end of an era for Australia’s media titans]( While the Nine-Fairfax deal came as a shock to some, the media’s tendency towards competitive co-operation is actually as Australian as it gets, writes Bridget Griffen-Foley in this crossposting from The Conversation. Competition and co-operation. The former may seem an obvious aspect of the Australian media landscape, but it has always gone hand-in-hand with pragmatic co-operation. [READ MORE »]( Opinion [Why the Nine Fairfax merger could be bad for business]( Ex-Fairfax business publisher and journalist Amanda Gome considers what effect the company’s recent merger with Nine will have on Australia’s business journalism landscape. You might think business is rubbing its hands with glee over the Fairfax/Nine proposed merger. However if it plays out the way many Fairfax journalists fear it will, there will be fewer journalists engaged in high-quality journalism. [READ MORE »]( Features [Mumbrellacast special: The day Australian media turned upside down]( On one of the most significant days for Australian media in at least a generation, the Mumbrella team unpack everything you need to know about the Nine and Fairfax merger in handy audio form. From the survival of regional journalism to what this all means for Fairfax CEO Greg Hywood, we cover it all in this special edition of the Mumbrellacast. [READ MORE »]( Opinion [A modern tragedy: Nine Fairfax merger a disaster for quality media]( On this historic day for Australia’s media industry, the University of Melbourne’s Denis Muller describes a tale of loss in this crossposting from The Conversation. All deaths are sudden, even if long expected. Appropriately enough, this is the opening sentence of a book called Journalism in a Culture of Grief. [READ MORE »]( Opinion [Nine still the one, with local single market monopoly ambitions and potential]( Let’s not be too critical of the Fairfax Nine merger – it may prove to save quality local news and entertainment content, writes The Studio’s Chantal Abouchar. Sir Frank Packer started his working life in the early 1920s as a cadet journalist on his father’s newspaper. By 1956, following a Royal Commission into television, Frank was deemed suitable to apply a television licence, as were other newspaper proprietors. [READ MORE »]( News [Media buyers welcome Nine and Fairfax merger]( Australia’s media agency bosses have responded positively to the Fairfax and Nine merger, with Wavemaker CEO Peter Vogel claiming the news will help sustain an industry that was “in desperate need of legislative reform”. “At Wavemaker and GroupM, we see the move as positive for the market, our clients and for Australian content,” Vogel told Mumbrella. “The industry was in desperate need of legislative reform to allow it to innovate and compete locally and with global players and this is now playing out.” [READ MORE »]( Features [The other companies involved in the Nine Fairfax merger]( The merger of Nine Entertainment and Fairfax Media will inevitably see the coming together of Australia’s biggest media brands. But the takeover doesn’t just include the big names – such as The Sydney Morning Herald, The Age and the main television network, Nine. Zoe Samios explores which other media brands are involved in the deal. [READ MORE »]( News [Journalists warn of culture differences and conflicts in reaction to Nine Fairfax merger]( Journalists and media figures have had a mixed reaction to the Nine and Fairfax merger with former reporters who’ve worked with both companies warning there is a big culture difference between the two organisations. Former Fairfax journalist Katherine Murphy reflected much of the print company’s mood around the announcement, tweeting she wanted to cry on hearing the news the merged company will be called Nine. [READ MORE »]( News [Dr Susan Carland and live version of Go Back To Where You Came From among new SBS lineup]( A new series looking for Australia’s brightest child, a live version of Go Back To Where You Came From and an NITV travel show which pays tribute to traditional landowners are among some of the new programming for SBS. Marshall Heald, SBS director of TV and online content, said the new slate of programs will seek to tackle a range of “contemporary issues” including mental illness and the refugee crisis. [READ MORE »]( News [Deputy Lord Mayor of Sydney launches Sydney Doesn't Suck campaign advocating for plastic straws ban]( The Deputy Lord Mayor of Sydney and deputy chair of the Environmental Committee, Jess Miller, has launched a campaign to promote the banning of plastic straws. Miller said the campaign would promote entertainment venues who are taking positive steps, and help punters who don’t want to use “turtle-choking-seal-killers” when they have a night out. [READ MORE »]( SUPPORTED [Trust: shaken, but heard in the latest PWC media outlook]( In a year of unexpected shake-ups, break-ups and make-ups, PwC’s Entertainment & Media Outlook 2018-2022 brought some home truths into the room: trust will define the market for the next four years. Halfway through and 2018 has already swerved out of its lane. Revelations from the Royal Commission into banking have shattered consumer confidence, the unsteady wake of Brexit has left the UK bruised and a surprise meeting between the US President and the North Korean Supreme Leader has built tentative talks of nuclear disarmament between the two long-term enemies. [READ MORE »]( News [Nine nabs a Thursday ratings win on day of proposed merger with Fairfax]( Nine – which yesterday announced a proposed merger with publisher Fairfax Media – won the television ratings battle last night, with its 6pm news bulletin and NRL coverage bringing its total share to 20.6%. Nine won the night from both a main channel and network perspective, beating Seven’s main channel 16% share, ABC’s and Ten’s shares of 11% and 10.8% respectively, as well as SBS’ 6.9% share. [READ MORE »]( SUPPORTED [I wanted viewers to experience drowning, says multicultural award winner]( Corey Swaffer, the creative director behind one of the winning entries to last year’s AMMAs, explains how he created his iconic advert. “We talked to lifeguards who rescued swimmers and asked them what survivors’ reactions were,” he says. “They said it’s very claustrophobic, so we cut the sound. There’s no screaming. No yelling. It creates that sense of helplessness and isolation.” [READ MORE »]( News [Crocmedia acquires AFL Record match day publication]( Sports publishing and broadcasting service Crocmedia has acquired the AFL’s match day-program, AFL Record, from AFL Media. A fixture at VFL and AFL games since 1912, the AFL Record joins Crocmedia’s Australian Rules football media portfolio which includes radio rights for regional AFL radio coverage. In January, the company merged with Pacific Star Networks, owner of Melbourne sports station SEN. [READ MORE »]( Sponsored Post Less than one month to go before health industry leaders take the stage Get your health and wellness marketing in top shape at [Mumbrella’s Health Marketing Summit](. Join industry leaders as they present key industry insights and tips on how you can connect with consumers. Find out how to battle misinformation, increase trust and leverage data. Check out the full list of sessions [online]( and [book your tickets.]( Secure your seat now for August 23. F.Y.I. • [ARN announces Sunday program The Kris Fade Show]( • [VMO announces senior leadership changes]( Jobs [35 new jobs]( MOST DISCUSSED [Nine and Fairfax Media to merge businesses]( [The Monkeys' first Australia Post ad showcases caring posties and community support]( [Eight male media personalities to front Ten's Pilot Week]( [Ten's new game show Pointless premieres with 493,000]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](