Kyle to become Australia's Judge Judy | JWT wins liquor account | Clems' new strategy hire | Jumped up copywriter wins Walkley prize | 31 new jobs | Telco ad failures dissected

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Stay at the forefront of publishing and content marketing Mumbrella’s [Publish]( conference program for September 20 is growing. From some of the top performers in content marketing like Qantas Magazine (Medium Rare Content), to publishers like VICE who are leading the full service model and platforms like Facebook who have had major impacts on the industry as of late, you’ll get the latest insights and ideas to build your audience and generate revenue. [Check out the lineup so far](. News ['Jumped up copywriter' Jane Caro and SBS' Laura Murphy-Oates dominate Walkley night]( Author and journalist Jane Caro, who described herself as a “jumped up copywriter from advertising”, took home the Women in Leadership Award at the Walkley Mid-Year Awards yesterday evening. Caro, who was up against Fairfax investigative journalist Kate McClymont, Tracey Spicer, the ABC’s Lorna Knowles, Joanne Puccini and SBS Viceland’s Jeannette Francis, took home the leadership award last night, for her focus on “ageing” and the “illegitimacy of women in high office”, which the judges said resonated with a wider audience. [READ MORE »]( News [JWT wins Vintage Cellars' creative account]( Coles Liquor has split its creative account in half handing its Vintage Cellars’ creative account to WPP’s JWT. The account went to pitch at the start of the year when its contract with incumbent agency AJF Partnership came to an end. [READ MORE »]( Features [Campaign Review: Optus' missing charm, Telstra's tiny budget and LG's self-indulgent ad]( Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Eardrum’s founder, Ralph van Dijk and Nadia Ahmad, senior creative at BMF, offer their views on Optus’ missed opportunity, PayPal’s lazy executions, Telstra’s lack of production budget, LG’s self-indulgent ad and Westpac’s disconnected radio campaign. [READ MORE »]( News [Lilian Sor joins Clemenger BBDO Sydney as chief strategy officer]( Clemenger BBDO Sydney has appointed Lilian Sor as its chief strategy officer. Sor is returning to Australia after spending the past six years in London, most recently as Grey London’s head of strategy. [READ MORE »]( News [Kyle Sandilands returns to television with Judge Judy style show, Trial by Kyle]( Kiis FM radio star Kyle Sandilands has signed a deal with Network Ten to air one episode of a new show, Trial by Kyle. The show will be similar to Judge Judy, where people come to him to resolve issues. [READ MORE »]( Dr Mumbo [Dr Mumbo: Steve Bannon Down Under?]( An intriguing rumour reaches Dr Mumbo. If his usually highly reliable source is correct, Steve Bannon – founding member of ultra-rightwing commentary website Breitbart and Donald Trump election mastermind – is headed for Australia. Dr Mumbo understands that Bannon will be a guest of the Festival of Dangerous Ideas, which has relocated this year from Sydney Opera House to Cockatoo Island. [READ MORE »]( News [KPMG's chief digital officer Anthony Stevens exits to launch Digital Asset Ventures]( The chief digital officer at consultancy KPMG, Anthony Stevens, has exited the business to launch a new advisory, research and software development business, Digital Asset Ventures. Digital Asset Ventures aims to help companies be more competitive in the digital age. [READ MORE »]( SUPPORTED [Albert founder on the AI apocalypse: ‘We come in peace’]( Or Shani, co-founder and CEO of media-buying automation platform Albert, explains why marketers should see artificial intelligence as a friend rather than a foe. During the 2014 film The Imitation Game mathematics genius Alan Turing is shown heroically pitted in a race against time to crack the Nazi’s Enigma code, thus changing the course of World War II. [READ MORE »]( News [Seven West-backed user-generated video platform Crowdspark goes into liquidation]( Seven West-backed video service Crowdspark, formerly New Zulu, has gone into liquidation following a strategic review by the company’s management. The ASX-listed user-generated content management company promised “to make everyone with a smartphone a potential journalist” and at one stage was endorsed by Pauline Hanson. [READ MORE »]( News [Admatic hires two former CHE Proximity Sydney staffers for performance division]( Admatic has appointed two former CHE Proximity Sydney staffers to lead its performance division. The digital media agency has hired James Shaw as its national head of performance and activation and James Deehan as its national performance director. [READ MORE »]( News [Shootsta appoints former Apple creative Amy de la Force to head up UK marketing operations]( “Australian video technology company Shootsta has made a series of appointments as part of the company’s global expansion. The appointments will see former Apple creative, Amy de la Force, spearhead the company’s UK marketing operations with Sydney-based marketing and communications manager Daniel Chiha being promoted to general manager. [READ MORE »]( News [Seven's The Single Wives premieres with just 375,000 viewers]( 375,000 metro viewers tunes in last night at 7.30pm to the premiere of Seven’s latest dating show The Single Wives. Hosted by radio presenter Fifi Box, the dating show features four women on a mission to find a new partner with advice from dating expert Matthew Hussey. On its first episode, The Single Wives didn’t make it into the top shows for key advertising demographics 16-39, 18-49 and 25-54. [READ MORE »]( News [GQ Australia and NYT's Adam Baidawi to launch GQ Middle East]( Writer, editor and photographer Adam Baidawi has been appointed the first editor-in-chief of GQ Middle East, according to Arabian Business. Baidwai, who was Mumbrella Publish’s 2017 Young Writer of the Year, will be responsible for the launch of the title in September. It will be published under an agreement with ITP Media Group, which also owns Arabian Business. [READ MORE »]( Opinion [Stop with emails that sound like they were written by a robot]( Whether we like it or not, AI is going to make a huge impact on pretty much every aspect of our lives. But that doesn’t mean that your marketing automation sequences should sound like they were written by a robot, argues Daniel Smith. With the average email open rate at around 23%, there’s a lot of room for improvement when it comes to marketing automation for small and large businesses alike. [READ MORE »]( News [Å koda targets female cyclists in latest car campaign]( Car brand Škoda is putting aside the much-publicised division between cyclists and drivers, by focusing on female bike riders and why they ride. Females of various ages detail their connections to push bikes and the freedom it gives them, as Škoda contends its cars are “designed for cyclists”. [READ MORE »]( News [Healthcare company Soho Flordis International appoints Orchard to digital account]( Healthcare company Soho Flordis International has appointed Enero Group’s Orchard to its digital account. Soho Flordis International, which includes Flordis in Australia, has engaged Orchard to take responsibility for the brands’ social, digital and content accounts. [READ MORE »]( Dr Mumbo [Dr Mumbo: Earn CPD points while you drink with the PRIA]( Seminars, training days, conferences. All excellent ways to earn continuing professional development (CPD) points, according to Dr Mumbo. But now, the PR industry’s PRIA is offering up CPD points simply for attending Christmas in July drinks, complete with a ‘Naughty Corner’. [READ MORE »]( News [The Content Division launches new platform for older Australians]( The Content Division has partnered with Seasons Aged Care to launch a new digital platform for older Australians, which will seek to tackle conversation about ageing and dying. Grey Matters will feature contributors such as cook and author Maggie Beer, finance expert Noel Whittaker, Australian comedian Jamie Dunn, former NRL star Wally Lewis and ballet dancer Li Cunxin, and will seek to tackle conversations that get ‘buried’ as people grow older. [READ MORE »]( News [Starts at 60 launches Boom Baby marketing consultancy]( Starts at 60 has launched its newest venture, a consultancy and content marketing company designed to help companies market to baby boomers. Boom Baby will provide clients with strategy, insights, content production, campaign and social media management aimed at the baby boomer demographic. [READ MORE »]( News [Melbourne International Film Festival uses no words in ad to promote new ways of reviewing films]( The Melbourne International Film Festival (MIFF) has used no words in its video which aims to promote the different ways in which films can be reviewed. Created by McCann Melbourne, the 45 second promotional video ‘Unwritten Reviews’ shows six different ways of reviewing films through cooking, music, aboriginal art, cocktail making, beer brewing and tattooing. [READ MORE »]( News [Digital out-of-home agency Posterscope teams up with Seedooh]( Denstu Aegis Network-owned Posterscope has inked an agreement with digital out-of-home reporting service Seedooh. Seedooh’s deal with Posterscope follows the platform signing up Ooh Media to the service earlier this year and APN Outdoor committing to using the company for its reporting services. [READ MORE »]( News [Commitment-phobe used to promote MyRepublic NBN plans]( Telecommunications company MyRepublic has drawn on a man’s fear of commitment to promote its new NBN offering. Created by Campaign Edge, the 30-second television campaign features a man swiping through a dating app while a woman lambasts him for being unable to commit to an internet date. [READ MORE »]( News [Defence Force Recruiting creates documentary videos promoting Indigenous development programs]( Australian Defence Force Recruiting has created six months worth of documentary style footage highlighting the ups and downs of recruits across its Indigenous development programs. Created by Cox Inall Change and The Story Lab, the videos focus on different individuals completing as they complete the Indigenous Pre-Recruit Program charting their experiences including highs and lows. [READ MORE »]( Sponsored Post Prices go up after Tuesday, so grab your B2B Marketing Summit tickets now If you’re looking for one day packed with 100% B2B marketing focused insights, be sure to grab your tickets for [Mumbrella’s B2B Marketing Summit.]( Not only will you access a program of international and local leaders, you’ll also join leading brands like Adobe, Logitech, Qantas Loyalty, Telstra, Westpac, Canon, IAG and more who’ve already secured their seats. But hurry, earlybird savings end Tuesday. [Book now.]( F.Y.I. • [Young coders to lift off with Code Club Moonhack]( • [Canvas Group unveils new Orange360 brand for Orange Region Tourism]( • [Hulsbosch creates branding for 86 400 as it prepares to take on the banks]( • [Well Travelled Network to offer syndicated travel content]( • [Sydney Opera House to host the SmartFone Flick Fest Gala 2018]( Jobs [31 new jobs]( MOST DISCUSSED [Foxtel argues new deal is better value than coffee in new ads]( [McDonald's pushes its coffee and customer service credentials in McCafe campaign]( [MCN CEO Anthony Fitzgerald exits after 15 years]( ['All memories are hair related', says star of Schwarzkopf campaign before falling off cliff]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](