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Senior Aussie expat adman fired | WPP's Kieran Moore on the media cave | Radio bosses review the year so far | One agency's apocalyptic vision | 38 new jobs | Sportsbet wins in court

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Learn how full service publishing is tapping into the 3D consumer From newspapers producing TV conte

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Learn how full service publishing is tapping into the 3D consumer From newspapers producing TV content to digital outlets creating events – full service publishing is all to gain the attention of the constantly moving consumer. [Mumbrella’s Publish]( will see a panel of experts including Vice Australia’s Director & Publisher, and the lead for NOVA Entertainment’s branded entertainment team, CREATE discuss why their new content models are ones that will drive their business forward. [Check out the growing program now.]( Features [The half-way mark: How radio programmers are managing the impact of their new lineups]( Sometimes it can be hard to work out who has ‘won’ the radio ratings. “The highlight was the number one national network really, with or without the DAB+ stations there. It’s an extraordinary achievement given the number of stations we have,” says ARN’s national content director, Duncan Campbell. “On the Nova Network side of things, it’s really great to see us as back as number one network on equal 9% share and the [cumulative audience] of 3.3m is just outstanding for all teams involved,” says Nova’s group program operations director, Brendan Taylor. [READ MORE »]( Features [Mumbrellacast: WPP's Kieran Moore on Thailand's media cave, PR princesses and the ABC's uphill battle]( Joining us on the Mumbrellacast this week is PR industry veteran Kieran Moore, as we discuss tales of PR princesses, Thai caves and the ongoing battle for the ABC. We also chat to Kieran about PR’s creative turning point, and how the boundaries between paid and earned media are growing ever blurry. [READ MORE »]( News [Expat adman Jeremy Perrott fired by McCann Health following code of coduct complaints]( Australian expat adman Jeremy Perrott has become the latest creative boss to be fired for inappropriate behaviour. McCann Health terminated the global chief creative officer’s employment yesterday after an internal investigation over allegations Perrott had breached the company’s code of conduct, Adweek reported. [READ MORE »]( News [Mystery surrounds sale of data and marketing business]( Intrigue surrounds a “client data and marketing business that is currently operating at less than optimal capacity”, advertised for sale in the national press. Parramatta based business advisors Condon Associates Group, advertised in yesterday’s Australian Financial Review that a mysterious ‘sales driven marketing company’ boasting 41 full and part time staff on an annual turnover of A$2.3m was on the market. [READ MORE »]( News [Federal Court protects Sportsbet brand, grants injunction preventing Crownbet's name change]( The Federal Court of Australia has temporarily banned online betting service Crownbet from changing its name to Sportingbet at the end of the month, for fear that it will impact rival betting company Sportsbet’s brand and business. After Sportsbet sought an injunction on Crownbet’s proposed name change, the court agreed it is likely consumers will have trouble distinguishing between the two betting brands. [READ MORE »]( News [Experiential agency 4Horsemen launches with a 'biblical apocalyptic' vision for campaigns]( A new Melbourne-based experiential agency 4Horsemen has opened its doors positioning itself as an agency with a “biblical apocalyptic” vision. Led by the former agency director of Ooh’s Edge Media, James Tamanika, 4Horsemen has four key pillars: creative ideation, social integration, experiential events and partnerships. [READ MORE »]( News [AANA officially amends gender stereotyping guidelines]( The Australian Association of National Advertisers (AANA) has updated its gender stereotype guidelines to its members after flagging the changes in May. Simone Brandon, the director of policy and regulatory affairs at the AANA, said the new guidelines endeavour to provide better guidance to agencies and advertisers so they don’t promote negative stereotypes as well as reinforcing responsible advertising. [READ MORE »]( Opinion [Unconscious bias and short-termism are costing our industry's recruitment process]( PHD’s Stephanie Douglas-Neal argues that media agencies are being let down by unconscious bias and short-term thinking when it comes to hiring the next wave of talent. A vast body of research demonstrates that all hiring processes are biased and unfair. Unconscious ageism, sexism, and racism all play a role in whom we hire. [READ MORE »]( SUPPORTED [How to Sell Your Ideas™| Mumbrella360 video]( In this Mumbrella360 session, Kathryn Williams explains why your ideas are valuable and how to both protect and sell them. [READ MORE »]( News [England vs Croatia World Cup semi-final pulls 420,000 viewers at 4am]( More than 400,000 Australians tuned in to watched the FIFA World Cup semi-final match between England and Croatia yesterday morning, according to OzTam’s overnight preliminary ratings. The semi final match, which commenced at 4am (AESTD), had an average audience of 420,000 viewers – 333,000 metro viewers and 90,000 regional viewers. The result put SBS’ metro share up to 64.5% in its time slot. [READ MORE »]( News [Ogilvy refuses to comment on firing of Tham Khai Meng, its worldwide chief creative officer]( Ogilvy has refused to comment on the firing of Singaporean Tham Khai Meng, its longtime worldwide chief creative officer, beyond an internal memo issued to staff by the chief executive officer John Seifert. The CCO had been in the role for nine years and is also an advisor to Facebook and Twitter. He was let go from the Ogilvy New York office over complaints about his behaviour, following an internal investigation at the agency. [READ MORE »]( News [Defence South Australia hunts for creative agency]( Defence South Australia, the state government’s lead government agency for all defence matters, is currently on the hunt for one or more creative agencies to provide creative and marketing services. The selected agencies or agency will have to develop major brand campaigns and projects for Defence South Australia as well as implementing strategy and campaign development, brand development and management, press ad design and production, design and art direction, copywriting and project management. [READ MORE »]( News [Nova Entertainment builds on events strategy with launch of Exp]( Nova Entertainment is venturing further into the events space, launching new business Exp, in partnership with creative specialist Habitat. The new agreement will see Nova act as the sales-lead for the business, providing clients with opportunities for small scale events, while Habitat will help execute each project. [READ MORE »]( News [APD Australia appoints head of digital product and strategy to growing local team]( ASX listed digital transformation business APD has appointed Chris Butterworth as its Australian head of digital product and strategy. Butterworth, who was previously head of strategy and insights at Reprise Digital, is the latest Australian hire for the Singapore headquartered company which is subject to a stock market bid from technology and marketing group Trimantium GrowthOps. [READ MORE »]( News [AFTRS asks prospective students to find untold stories in 'Storytellers Wanted' film]( 72andSunny has launched its first work for the Australian Film, Television and Radio School (AFTRS) which asks prospective students to find the untold story in an ad. Titled ‘Storytellers Wanted’, the one minute film features different characters of various ages at cross roads in their life. [READ MORE »]( News [Ten promotes upcoming shows in 'Always On' campaign]( Ten has promoted its upcoming programming schedule with its ‘Always On’ campaign set to run across radio, outdoor, social, print and online. The network has also recently launched a trade campaign giving people “10 reasons to buy” including “Osher’s hair” and “crazily addictive brand new quiz show Pointless”. [READ MORE »]( News [Mini Australia showcases its connected car in digital out of home campaign]( The benefits of owning a connected car are the focus of Mini Australia’s digital out of home campaign created by Vizeum and run on the Posterscope technology platform. As part of an integrated campaign, the out of home component will showcase the car’s benefits via different creatives targeted to factors including location, time of day and weather. [READ MORE »]( Sponsored Post There’s still time to secure your Finance Marketing Summit seats on July 25 [Mumbrella’s Finance Marketing Summit]( is kicking off in less than two weeks, on July 25 in Sydney. There’s still time to grab your tickets to hear from some of the biggest industry players on stage, and joining a host of big brands and agencies in the audience. Marketers from American Express, Bank of Melbourne, BPAY Group, Citibank, MYOB, NAB, PayPal, SunSuper, Westpac and more have already booked their tickets. [Grab yours now.]( F.Y.I. • [P&G turns to Gen Z to find future executives with its CEO Challenge]( • [JCDecaux unveils SmartFrame digital network]( • [Vogue Australia announces Vogue Fashion’s Night Out 2018]( • [Apparent names joint creative directors]( Jobs [33 new jobs]( MOST DISCUSSED [Fairfax Media accuses ABC of threatening the sustainability of commercial news journalism]( [Sydney radio ratings: WS FM increases margin over Kiis as leading FM station]( [ABC chairman Justin Milne calls on Australians to choose if they want a national broadcaster]( [Ninja Warrior premiere down 45% on last year, with 929,000 tuning in]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

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