Isentia appoints Yahoo7 boss | WPP denounces Sorrell's bid | ABC staff silenced | Sports Marketing Awards winners | TAC seeks new agency | Mumbrellacast | 31 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Learn how Kiwibank and OMD Wellington brought finance to primetime TV The international keynote presentation for [Mumbrella’s Finance Marketing Summit]( has been announced, with Kiwibank’s Head of Marketing Campaigns and OMD’s Wellington Strategy Director. They’ll discuss their solution to engaging consumers in a conversation about money: a TV series funded by the bank called Mind Over Money, which airs in primetime on TVNZ 1. [See the program online.]( News [Former Yahoo7 boss Ed Harrison to lead Isentia]( Media monitoring and intelligence company Isentia has appointed former Yahoo7 chief Ed Harrison as CEO, filling the position left vacant after long-standing boss John Croll stepped down last February. Harrison, who left Yahoo7 after partners Seven and Oath wound up their 20-year joint venture in March, will earn a $676,000 annual salary when he joins the company on August 6. [READ MORE »]( News [ABC staff urged to stay out of politics as fight over broadcaster's future ramps up]( ABC’s management has asked staff not to publicly comment on the broadcaster’s future as the debate over the organisation’s role steps up. In a staff note, ABC head of news Gaven Morris and editorial director Alan Sunderland told staff they are free to attend the public rallies being held by Friends of the ABC and publicly say “how great the ABC is”, but that they should not get involved in the political debate. [READ MORE »]( News [WPP denounces Martin Sorrell's bid for MediaMonks as 'unlawful']( WPP has accused its former boss Sir Martin Sorrell of unlawfully trying to acquire an agency using confidential company information, it has been reported. According to the Guardian, the world’s largest advertising holding company allegedly called in lawyers after Sorrell’s new company, S4 Capital, announced a AU$536m bid for Dutch production house MediaMonk – a company he encountered during his tenure of WPP. [READ MORE »]( Features [Mumbrellacast: When Bunch got blackmailed, gross gender politics, Domain picks Pellegrino and Denyer's Logies shock]( In this week’s Mumbrellacast, RGA’s social managing director Kyle Bunch stopped by the press room to detail the dangers of having a good username, and explains why Trump “could have entered [his social media strategy] at Cannes and won a whole bunch of stuff to a chorus of boos.” Kyle also predicts what lies ahead for esports, while Tim questions whether streaming is enough to save Twitter. [READ MORE »]( News [TLA wins big at the Mumbrella Sports Marketing Awards]( TLA has come away with two awards and a highly commended at the Mumbrella Sports Marketing Awards. The sports specialist took home Social Idea of the Year for its work with Emirates, while it also got the nod for PR Idea of the Year for its Women’s Ashes execution with Cricket Australia. [READ MORE »]( News [Victorian Transport Accident Commission seeks new creative agency]( The government department at the centre of the the multi-award-winning Meet Graham campaign, the Victorian Transport Accident Commission, (TAC), has announced it is going to tender for its advertising services via a competitive process. The account is currently held by Clemenger BBBO, the agency behind the Meet Graham campaign. [READ MORE »]( News [Former King Content managers launch Context agency]( Melbourne content agency Context has emerged from the ruins of King Content. Led by former King Content managers Laura Stansfeld, Nancy Csutoros and Jeff Trounce, the Context team has picked up a number of their former employer’s key contracts and opened a Perth office after being appointed to the marketing panel for Tourism WA. [READ MORE »]( Dr Mumbo [Dr Mumbo: Calamitous conversions]( Dr Mumbo imagines that one of the benefits of being a journo within News Corp’s mighty global empire is being able to repurpose content from other parts of the world. All it takes is the performance of a touch of localisation: Pounds to dollars, yards to metres and so on. [READ MORE »]( News [Love Island final draws 197,000 on TV, plus 54,000 online]( The final episode of Love Island had 197,000 viewers tuning in to multi-channel 9Go and a further 54,000 streaming or watching the episode online on 9Now. The show was largely a programming experiment for Nine in a bid to reach the younger 16 to 39 demographic and capture them across various platforms. [READ MORE »]( News [Bonzai appoints Ogilvy & Mather's Tresa Paul as global head of marketing]( Bonzai, the self-service creative platform for publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative, has hired Ogilvy & Mather India’s senior vice president, Tresa Paul, as its first global head of marketing. Paul will be charged with spearheading an intensive international marketing strategy and making the company a leader in the digital advertising vertical. [READ MORE »]( News [Nine signs Mazda as new sponsor for Ninja Warrior]( Japanese carmaker Mazda is to sponsor Nine’s popular franchise show Ninja Warrior as it enters its second series. Meanwhile, existing sponsors KFC and Berocca have renewed their deals for the second season. Both will have branding throughout the program, with the latter renewing its ownership of the “performance of the night” replay in the show and online. [READ MORE »]( News [AFL marketer Julian Dunne on the 'battle' to overhaul sport's branding]( The AFL’s head of marketing has spoken of the sport’s challenges in shifting its advertising away from “great music and Chris Hemsworth” to something more reflective of the “modern Australian”. Despite internal support, Julian Dunne said he faced some wider opposition around the recent ‘Don’t Believe in Never’ campaign – which featured stories from a Muslim woman and a former refugee – from those who feared the new messaging could alienate the sport’s established fanbase. [READ MORE »]( News [Media companies have ditched convergence for cost savings, claims EY]( The wave of mergers and acquisitions in the media industry has done little to move the industry towards convergence on broadcast, mobile and internet content, a survey by consulting firm EY claims. EY’s 18th capital confidence barometer found 95% of Australia’s media, entertainment and telecommunications’ companies are looking to divest their non-core assets over the next 12 months to reduce costs, rather than integrate services. [READ MORE »]( News [Seven adds Glenn McGrath to test cricket commentary lineup]( Seven has added Glenn McGrath to its test commentary team, as the network prepares for its first season of covering the game after winning the rights in a deal worth nearly a billion dollars at the start of the year. McGrath, the world’s highest test cricket wicket taker, is the latest retired Australian player to join Seven’s team after Michael Slater joined in June and former captain Ricky Ponting signed up a month earlier. [READ MORE »]( News [Queen Victoria Market moves media account to Spinach]( The largest open-air market in the southern hemisphere has appointed Spinach to handle its media, digital and data accounts. Spinach will take on Queen Victoria Market’s media planning, strategy and trading including all digital, social and search as part of the appointment. [READ MORE »]( Opinion [Nauru’s ban on ABC splits commercial media]( As Nauru’s ban on ABC journalists continues, Michelle Grattan explains the split is has revealed in Australian media. The extraordinary ban imposed by Nauru on the ABC covering the Pacific Islands Forum – or visiting that country at all – has laid bare the raw and fractious fault lines in the Australian media. [READ MORE »]( Opinion [Addressable TV is coming – but is it a dangerous trap or a new nirvana?]( As addressable TV begins to trickle into the mass market, there’s a danger that we start to forget some of the things that makes TV great for brands, argues GroupM’s Shane O’Leary. No matter how much we want it to be an exact science, marketing is a beautiful mix of behaviour change, communication, art, science and a hint of alchemy. [READ MORE »]( News [News Corp's WHIMN network and Screen Australia launch second Doco180 series]( Screen Australia and News Digital Networks Australia’s whimn.com.au have announced the second series of Doco180 documentaries which aims to force viewers to ‘do a 180’ on topics important to Australian women. The series of 180-second documentaries was launched in 2017 as one of Screen Australia’s partnerships with publishers including Google, the SBS and Mamamia. [READ MORE »]( SUPPORTED [Baffled by bots? One of Australia’s top experts explains how the tech helps marketers]( Mark Halstead is the MD of iCumulus, the digital direct response agency that now builds and trains chatbots for clients. Here, he gives his jargon-free guide to how artificial intelligence works, and how it can be used to generate leads, save businesses money and ensure customer-service queries are that little bit less painful. [READ MORE »]( Sponsored Post Book by Wednesday to save $100 on Health Marketing Summit tickets Time is running out to save $100 on tickets to the [Mumbrella Health Marketing Summit](. This summit is your one-day dose of inspiration to recalibrate your marketing strategies. If you work in marketing across pharmaceuticals, fitness & leisure, healthcare, diet & wellness or insurance, you should book your earlybird ticket now. [View the program online]( and save $100 when you [book before Wednesday](. 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