Radio bosses clash over controversy | Redundancies at Pac Mags & AAP | Jenny Craig ad fined by ACCC | Why Bauer is back on the acquisition trail | Stan reveals more local content | Why TV ads need to be shorter | 29 new jobs | Ogilvy's rebrand

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Australia’s biggest media and marketing event kicks off Wednesday [Mumbrella360]( is kicking off on Wednesday next week at Sydney’s Hilton Hotel. Over 2000 of your peers will come together for two packed conference days featuring some of the biggest names in the industry. [Book your ticket now]( to join brands like ANZ, Coles, MYOB, Nickelodeon, Telstra, Suzuki, Nissan, NBN Co, Lego, Qantas and many more who’ve already secured their seats. Features [Navigating controversy: Radio bosses get heated on how to handle media scrutiny]( The third radio ratings survey of the year is in and despite ongoing media scrutiny, 2Day FM has seen another healthy boost to its ratings. But what does a content boss do when situations like this explode? Zoe Samios checks in with Australia’s major radio networks. Shock jock drama is to be expected in the radio business. For some of Macquarie Media’s news talk shows and hosts such as Kiis FM’s Kyle Sandilands, controversy is always anticipated. For the most part, that commentary stays between the host and listener. But sometimes, it doesn’t. [READ MORE »]( News [AAP to cut up to 25 positions as demand for services reduces]( Australian Associated Press (AAP) has launched a voluntary redundancy program – with between 20 and 25 positions to be cut – as the wire service contends with reduced market demand. AAP is jointly owned by Fairfax (47%), News Corp (45%) and Seven West Media (8%) and provides a stream of breaking news and information to paying news outlets, which then syndicate the content. Demand for wire services has grown as traditional media outlets scale back their newsrooms, however AAP said the cut backs can be attributed to some media customers reducing or dropping services “while rationalising their own businesses”. [READ MORE »]( News [Pacific Magazines confirms six jobs to go in latest restructure]( Pacific Magazines has followed through with its proposal to restructure Who and New Idea’s editorial teams, with six positions – or three full-time roles – to be axed. It comes a week after CEO Gereurd Roberts proposed the changes – which involved consolidation of the number of writing positions – to all staff. [READ MORE »]( Features [Why Bauer Media is back on the acquisition trail after years of scale backs]( This week Bauer Media announced it would acquire three magazines from News Corp. It was a move that could be considered unusual for the publisher, given previous closures and redundancies. Mumbrella’s Zoe Samios sits down with Bauer Media’s GM of publishing, fashion, luxury food and home, Fiorella Di Santo, to understand the acquisition. [READ MORE »]( News [Jenny Craig fined by ACCC for Mel B '10kg for $10' campaign]( The competition regulator has fined Jenny Craig $37,800 for allegedly making false or misleading representations in its ’10kg for $10? campaign run earlier this year featuring former Spice Girl Mel B. [READ MORE »]( News [Stan sets sights on 2m subscribers as it signs deals with MGM and Starz]( Stan has announced it has reached 1m active subscribers in Australia, and is ambitiously seeking to double that number, with CEO Mike Sneesby declaring the subscription video-on-demand service (SVOD) is growing faster than ever. The SVOD service – a joint venture between Fairfax and Nine – also announced international content deals with MGM (Metro-Goldwyn-Mayer) and Starz (now owned by Lionsgate). [READ MORE »]( Opinion [It's time to challenge TVC duration lengths in Australia]( With TV audiences dropping off massively during ad breaks, PHD’s Lucy Formosa Morgan argues the case for reduced TVC durations and shorter breaks. Since YouTube launched six-second bumper ads some 18 months ago, more and more digital publishers are now starting to adopt the shorter video format. [READ MORE »]( News [Ogilvy ditches founder's signature as part of 're-founding']( David Ogilvy’s signature has been dumped as the agency’s logo in a global rebrand of the 70 year old agency he founded. Ogilvy’s signature was adopted as the agency’s logo in 1999, a month after the legendary adman passed away at the age of 88 and a year after the company’s 50th anniversary. [READ MORE »]( News [Nine's Buying Blind premieres with 608,000 metro viewers, finishes behind ABC's Back in Time for Dinner]( Nine’s latest attempt to capitalise on Australia’s real estate obsession, Buying Blind, debuted last night with a metro audience of 608,000 viewers, according to OzTAM’s overnight preliminary ratings. The show ran from 7:30pm to 9:00pm and its premiere figure placed it behind competitors Masterchef on Ten (852,000), House Rules on Seven (674,000) and ABC’s 8:30pm offering Back in Time for Dinner (622,000). [READ MORE »]( Opinion [Despite digital's promise, we're still not delivering marketing everyone loves]( With more marketing powers at our fingertips than ever before, why is the industry still not nailing it every time? MediaMath’s Yun Yip provides some answers. Ten years ago, I was working as a senior media planner, and there was a tremendous amount of excitement and optimism about the evolution of digital advertising. [READ MORE »]( Sponsored Post Marketing Operations Platforms - Why Are Ancient Practices Still in Place? Two-thirds of marketing teams still waste time and money relying on email and spreadsheets to manage their creative projects. Meanwhile, there’s ever-increasing pressure to push out more projects, faster, to feed lots of hungry marketing channels. Join [Admation]( Founder, Darin Lloyd to hear success stories from industry leaders who have implemented Marketing Project Management Software at Edge Agency, DDB, Admation, Endeavour Drinks Group, and MYOB. [Thursday June 14, 4:00–4:45. Data Stage.]( News [ABC Radio appoints station managers for Sydney, Melbourne, Brisbane and Hobart]( The ABC has appointed new managers to run its east coast metropolitan radio stations following the restructure of its content divisions announced last year by managing director Michelle Guthrie. Coming from a range of backgrounds, the new managers will be responsible for the ABC’s Capital City Network stations in Melbourne, Sydney, Brisbane and Hobart. [READ MORE »]( SUPPORTED [Don’t kid yourself the marketing funnel is dead, says Point of Connection panel]( Marketers shouldn’t rush to proclaim the death of the marketing funnel, a panel of guests on Mumbrella’s Point of Connection sponsored podcast have all agreed. [READ MORE »]( Opinion [Enough with the doom mongering, let’s decide how we want the industry to be]( Instead of worrying about a future that will most likely never arrive, the industry needs to start thinking pragmatically about what it actually wants to look like, argues IAB Australia’s Gai Le Roy. Imagine it’s 2021. I’m betting we’re not getting our Amazon deliveries via drone, driverless cars have still not taken over the roads and we do not have robot personal assistants ringing our hairdressers to book haircuts. [READ MORE »]( News [SBS launches We All Speak Football campaign ahead of FIFA World Cup]( SBS has launched the We All Speak Football campaign to promote its coverage of the 2018 FIFA World Cup. The cross platform campaign will appear across TV, radio and online ahead of the tournament’s June 14 launch which will see the broadcaster offering FTA, online and multilingual coverage, as well as a Federal government sponsored fitness campaign. [READ MORE »]( Opinion [Arkady Babchenko: sting or stunt – the surreal fake murder of a Russian journalist]( As the dust settles on the fake news of Russian journalist Arkady Babchenko’s death, journalism lecturer Marek Bekerman considers the global impact on the news industry in this crossposting from The Conversation. When Kiev’s police chief announced the assassination of the well-known Russian journalist, Arkady Babchenko, on Ukrainian state television, the terrible news was taken at face value and fingers were immediately pointed at the Kremlin. [READ MORE »]( SUPPORTED [‘Immersive campaigns are now a reality’]( Virtual, augmented and mixed reality are the marketing buzzwords of 2018 – but how can they actually help marketers? Unbound is one of Australia’s leading producers and distributors of the tech, and is backed by the ASX-listed media company HT&E. Here, its founder, Ant Arena, gives an update of what’s achievable now, and what’s coming in the near future. [READ MORE »]( Opinion [Esports isn't the place for traditional sports sponsorship marketing]( While brands might think of esports as an extension of their existing sports sponsorship strategy, in reality, it’s a whole different ball game, writes The Works’ Tomas Haffenden. Professional sports and brand sponsorship have a long and lucrative history. With guaranteed audiences in the millions, sport has always represented a good return on investment for those with enough money to get in on the action. [READ MORE »]( News [UFC fighter Tyson Pedro promotes 'calculated risks' in Unibet content series]( Online sports and racing betting website Unibet has launched a four-part content series ‘The Calculated Man’ which aims to promote the idea that some risks are worth taking. Created by Bohemia and Hoozu, the first episode of ‘The Calculated Man’ features mixed martial artist Tyson Pedro as he discusses the calculated risks he has taken in his life and how they have paid off, including choosing fighting over pursuing his traditional education. [READ MORE »]( News [Google and Uber spend up on Australian TV advertising, global study claims]( Despite the rise of online channels, internet and tech companies have become big spenders on television advertising with Google, Amazon and Apple leading the shift to television, claims The Global TV Group. The international group of television lobbyists, which includes Australia’s ThinkTV, found brands such as Amazon, Netflix, Expedia and Airbnb were relying on TV to build their presence with Google being particularly big spenders locally. [READ MORE »]( News [Burson-Marsteller's CEO Margaret Key joins Zeno as chief executive]( Burson-Marsteller’s Asia Pacific CEO Margaret Key has exited the business for a new role as the CEO of Zeno Group across Asia Pacific. Key was the CEO at Burson-Marsteller for more than three years, joining the company from Edelman Japan in 2010 where she was its managing director. [READ MORE »]( Sponsored Post Hear from BMW, Mercedes-Benz Vans, ExxonMobil and more The program for [Mumbrella’s Automotive Marketing Summit]( has been growing, with brands like Mercedez Benz Vans, BMW, ExxonMobil and Google already confirmed alongside agency leaders at The Royals, Edelman, Emotive, Edge and more. Earlybird tickets to this line-up will save you $150, but they won’t last much longer. [Book by June 27 to save.]( F.Y.I. • [Advertising Week APAC announces Sydney program and new speakers]( • [PodcastOne launches ‘Superwomen we ain’t’]( Jobs [29 new jobs]( MOST DISCUSSED [Press Council clears Piers Akerman calling Yassmin Abdel-Magied an 'idiot' as necessary 'vigorous public debate']( [Sydney radio ratings: 2Day FM has highest overall result since defection of Kyle & Jackie O]( [Communications minister blasts ABC for repeating 'Labor lies']( [Balding men share their 'turning points' in latest campaign for Ashley & Martin]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](