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Former M&C Saatchi boss returns | Wicked Campers busted again | 303 Mullen Lowe appoints new ECD | Coke cuts sugar | 34 new jobs | Why agile marketing is misunderstood | Shark Tank boosts Ten

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Wed, May 23, 2018 12:30 AM

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Learn how to manage multi-market B2B campaigns in APAC Asia Pacific spans a variety of socioeconomic

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Learn how to manage multi-market B2B campaigns in APAC Asia Pacific spans a variety of socioeconomic categories and levels of technology take up. So how do you ensure your APAC B2B marketing strategy is accessing growth regions at the right time in the right way? At [Mumbrella’s B2B Marketing Summit]( you’ll hear from the Vice-President Marketing, Asia Pacific & Japan at ServiceNow on their multi-region marketing strategy. Ensure you’re not missing growth opportunities. [Take a look at the program so far online now.]( News [Former M&C Saatchi GM Mim Haysom joins Suncorp as executive GM brand and marketing]( Former M&C Saatchi general manager, Mim Haysom, is to become executive general manager of brand and marketing at Suncorp, Mumbrella can reveal. The news of Haysom’s appointment comes as Kristi Woolrych, Suncorp’s former EGM of brand and marketing, has decided to depart the business after 16 years with the insurer. [READ MORE »]( News [Gary McCreadie lands ECD role at 303 MullenLowe]( Following the departure of 303 MullenLowe’s Richard Morgan earlier this month, the full service agency has announced Gary McCreadie will be stepping into the ECD role. McCreadie announced he was departing Ugly after co-founding the business with Anomaly Amsterdam’s founding partner and CEO Hazelle Klonhammer, and M&C Saatchi’s former head of strategy Ross Berthinussen in April last year. [READ MORE »]( News [Coca-Cola focuses on sugar reductions in new ads]( A new series of Coca-Cola advertisements focused on showing the brand’s efforts in reducing sugar across its drinks portfolio has been launched as the iconic soft drink company deals with changing consumer preferences. The print advertisement made by McCann tells consumers “we’re listening” and draws attention to the brand’s track record in reducing sugar across 22 of its drinks including Fanta and Sprite. [READ MORE »]( News [ExxonMobil, Edelman and The Media Store to speak at the Mumbrella Automotive Marketing Summit]( Dealing with consumers’ declining trust in the automotive industry will be the theme of a special session that will kick off Mumbrella’s upcoming Automotive Marketing Summit. The automotive industry saw one of the biggest declines in trust over the last year compared to other industries surveyed in the 2018 Edelman Trust Barometer. CEO of Edelman Australia, Steve Spurr, will present the findings and explain the impact it has on the automotive industry in a special session to open the conference. [READ MORE »]( Opinion [When agile marketing is not Agile Marketing]( TrinityP3’s Zena Churchill argues that not only is the term ‘agile marketing’ being misused, it is also being misunderstood. I love a buzzword as much as the next person, which is why I love working in marketing. Some of my favourites include, gamification, amplification, customer-centricity, authenticity, influencer and agile marketing. [READ MORE »]( News [Wicked Campers' drug dealer themed van found in breach of Ad Standards]( Infamous rental van company Wicked Campers has again been reprimanded by the ad watchdog, this time for a van which says “Weed is not a drug. It’s a plant. I’m not a dealer. I’m a florist.” Posting to Ad Standards a complaint noted the ad is “promoting” cannabis use and insinuating “that it is okay to break the law”. [READ MORE »]( News [Shark Tank and Masterchef gives Ten a Tuesday night ratings boost]( Ten’s Tuesday night line up boosted its main channel share into second place ahead of Nine and just short of Seven’s, finishing at 17.4%. It wasn’t enough to grapple Seven’s 18.1% share, but Masterchef Australia and Shark Tank, both of which won their time slots, helped Ten beat Nine’s 16.5%, ABC’s 11.3% and SBS’ 5.6%. [READ MORE »]( News [Daylight Agency opens government relations division and hires David Begg]( Nine months after launching, Daylight Agency has opened a government relations division to its agency appointing David Begg to lead the new offering. Throughout his career, Begg has been a partner at a legal firm and also run his own government relations and advocacy consultancy. [READ MORE »]( Opinion [Why fake news is anything but new]( News has been falsified for as long as it’s been sold and can be traced as far back as the concept of news itself, writes the University of Melbourne’s Dr Una McIlvenna. Despite President Trump’s claims of ‘fake news!’, it would seem Russia has been systematically manipulating our news sources to affect the outcome of Brexit and the US election. [READ MORE »]( News [Shoe brand reprimanded for exploiting exposed woman in billboard ad]( Shoe brand Windsor Smith has been reprimanded by the ad watchdog for projecting a woman in an “exploitative” manner when releasing a billboard ad featuring a woman from the waist down wearing sequinned black boots and a black leotard. The complaint which was posted to Ad Standards noted the woman had “very naked buttocks” which was “very inappropriate” and objectified women. [READ MORE »]( Opinion [The public prefer an interesting lie to a dull truth]( Former ad agency creative director Dave Trott is here with a friendly reminder that lying is fine – as long as you make it interesting. The Amityville Horror is one of the most successful books and films of all time. As a book it sold ten million copies, as a film it ran to fifteen sequels and spinoffs: Amityville II (The Possession). The Amityville Curse. The Amityville Haunting. The Amityville Asylum. Amityville Death House. Amityville Dollhouse. The Amityville Playhouse. Amityville (The Evil Escapes). Amityville (It’s About Time). Amityville (A New Generation). Amityville (No Escape). Amityville (The Awakening). Amityville 3D. [READ MORE »]( News [Dimetapp launches sequel to recruitment campaign]( Dimetapp has launched its sequel to its Ultra Plus cold and flu recruitment campaign which kicked off in August last year. Created by Matterhorn Communications, the campaign draws on last year’s job interview where the candidate was dressed in a Dimetapp box, this year the Dimetapp box is seen sitting down for his performance review. [READ MORE »]( Opinion [Innovation isn’t only for unicorns, it’s for the rest of us donkeys too]( After reading one too many think pieces on the topic, Andrew O’Keeffe realised being innovative is like being cool – if you have to convince someone you are, then you probably aren’t. I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. [READ MORE »]( Opinion [Voice control: why AI must resist our bad habit of stereotyping human speech]( When planning the future of voice, developers must stay aware of the unconscious human biases that can creep into the distinctly inhuman software, writes Trevor Cox in this crossposting from The Conversation. Voice control gadgets – such as Amazon’s Alexa, Google’s Home or Apple’s Homepod – are becoming increasingly popular, but people should pause for thought about advances in machine learning that could lead to applications understanding different emotions in speech. [READ MORE »]( News [Thrifty features child riding a toy car in first TV ad for over a decade]( Car rental hire company Thrifty has launched its first television commercial in over a decade with its latest ‘Smiles all the Way’ campaign. Developed by Y&R the 30 second advertisement features a young boy riding a toy car in a shopping centre, showing off to two little girls who walk past with their parents. [READ MORE »]( Opinion [The banks' leaders should take a leaf out of James Comey's book]( As they navigate the biggest crises of their careers, the leaders of Australia’s biggest banks would do well to take a leaf out of ex-FBI director James Comey’s book, explains crisis comms expert Peter Wilkinson. Transparency can be confronting, especially when it’s forced out of you by a royal commission. [READ MORE »]( Features [What does a data scientist actually do?]( In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Glenn Bunker, data scientist at realestate.com.au. [READ MORE »]( News [Kleenheat continues 'less talk more energy' push as man launches himself out of cannon]( Gas provider Kleenheat has released an extension of its ‘less talk more energy’ campaign featuring protagonists Rodney and Karen as Rodney launches himself out of a cannon to “defy gravity”. The ads, created by The Brand Agency, show Rodney crashing into a large Kleenheat billboard and Karen finding new activities to do in her spare time thanks to Kleenheat’s online offering. [READ MORE »]( News [Century Batteries thanks Australia in 90th birthday celebrations]( Century Batteries is celebrating its 90th Birthday by launching a campaign which focuses on thanking Australia and its long standing employees. The ‘Thanks Australia’ campaign features retired cricketer Matthew Hayden who scored 40 centuries for Australia and some of the company’s workers who have shipped over one million Century batteries combined. [READ MORE »]( News [Forty Winks gets serious about sleep in new brand positioning]( Mattress company Forty Winks has emphasised the scientific benefits of sleep in its new ‘Wake up to Sleep’ campaign by AJF Partnership. The 30 second television encourages Australians to prioritise sleep because it results in more energy, clearer judgement, better immunity, improved memory, reduced anxiety and increased happiness. [READ MORE »]( Sponsored Post Stay at the forefront of publishing and content marketing The fifth annual [Publish]( conference has kicked off for 2018, set to return to Sydney on September 20. Leading names in Australia’s publishing industry have already been confirmed to speak including Qantas Magazine Editor-in-Chief Kirsten Galliot, the Collective Hub’s Founder Lisa Messenger, author and multiple company director Marina Go, Pacific Magazines CEO Gereurd Roberts and more. [Check out the lineup so far]( and [book your earlybird tickets.]( F.Y.I • [Acxiom LiveRamp extends IdentityLink service to Australia]( • [InMoment opens Melbourne office as part of APAC expansion]( • [Adobe to acquire Magento Commerce in $1.65bn deal]( • [Ooh media wins Newcastle Airport rights]( Jobs [34 new jobs]( MOST DISCUSSED [Advertisers set to pay levy on digital advertising in government tax bombshell]( [AANA set to update advertising gender stereotype guidelines]( [CUB claims 30% rise in programmatic effectiveness since it was brought in-house]( [Digital advertising tax labelled 'a dog's dinner']( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

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