Five biggest industry topics at Mumbrella360

Appointments now open for networking afternoon on June 12 [View web version]( [View full program]( M360 cuts to the industry's core From the accessible uses of AI to the content marketing landscape and the evolution of leadership in the industry, Mumbrella360 cuts to the core of the industry's pressing challenges and hurdles. Below are five of the key themes for this year - take a look at what you'll be immersed in. The event is just one month away, and with the full program now online, what are you waiting for? Grab your tickets to attend these three essential days in Australia's media and marketing calendar. [GRAB YOUR TICKET]( [VIEW THE PROGRAM]( Key themes coming up this year The emergence of AI as an accessible and valuable addition to marketing strategy One of the most heavily debated topics in media, AI has the power to revolutionise marketing strategies and create deeper and more meaningful relationships between brand and customer. But will this actually be the case? Can both sides put their trust into these solutions? It will all play out at Mumbrella360. The shifting consumer and the new groups key to marketing strategy Millennials, Gen Z, Baby Boomers - are these groupings helping or hindering brand marketers? Since marketing began, splitting consumers into more approachable groups has been a key to driving sales, but is this possible anymore without alienating important consumers who may not fit their prescribed group? Is it time marketers rethought the value of traditional demographics? The new content marketing landscape and how to really reach the consumer Content marketing could be the best way to ruin a brand. Why? Because the consumer is so fickle and the competition is so fierce, it is much easier for them to tune out than tune in. Once you have lost the appeal, it’s hard to gain it back. So how do you win at content marketing today and what are brands doing to make sure their content marketing budget is well spent? Data. You have it, but are you doing enough with it? Data, data everywhere, but not a return in sight. Often, marketers are flooded with information but don't have the time or resources to make the best of it. There are clear strategies when it comes to data but they are ever evolving. Learn how to make the most of the crude oil of the marketing industry. Leadership in the industry - how it's evolved and what you need to manage in the future Leadership is one of the toughest jobs around, no matter what level you are at. Leaders are in the unenviable position of having to balance new skill sets, revenue streams and staff needs, all while managing consumer and director or shareholder expectations. Mumbrella360 will deliver the latest in leadership theory helping senior figures in the industry navigate the complexities with more confidence. Networking appointments are now OPEN Appointments have opened for June 12, Mumbrella360's speed-dating-style networking afternoon. Jump online and start booking your meetings. There is still time to grab your ticket and make a profile as soon as possible. Appointments with top marketers and CMOs fill up quick. [BOOK NETWORKING]( [NEED TO KNOW MORE?]( ONE MONTH 'TIL IT ALL KICKS OFF... NETWORKING & EXPO PASS $799+GST Access to Mumbrella360’s networking afternoon and exhibition floor. [BUY NOW]( 2 DAY CONFERENCE $2199 $1999+GST Advanced Rate Save $200 off the price of an onsite ticket for two days of conference. [BUY NOW]( 3 DAY FULL ACCESS $2499 $2299+GST Advanced Rate Save $200 off the price of an onsite ticket. Includes networking. [BUY NOW]( [SEE GROUP DISCOUNT OPTIONS]( Come for the content, stay for the cocktails... Want to network a little less formally? At Mumbrella360 we let our hair down. Don't miss the cocktail party sponsored by Haycom, on Wednesday June 13 at The ArtHouse Hotel. [BOOK YOUR TICKET]( NEED TO KNOW June 12: Networking June 13-14: Conference Hilton Hotel Sydney [BOOK NOW]( HEADLINE SPONSOR PREMIER PLATINUM SPONSORS PLATINUM SPONSORS GOLD SPONSORS 360FRONTS SPONSORS SILVER SPONSORS BRONZE SPONSORS SUPPORTERS Mumbrella | 46-48 Balfour Street Chippendale NSW 2008 Australia This email was sent to {EMAIL}. You are receiving this email because you are subscribed to the Mumbrella Daily newsletter. If you do not​ wish to receive any communication about Mumbrella Events, please [unsubscribe]( here ​to update your preferences​. [Facebook]( [LinkedIn]( [Twitter](