Chaos at Press Council | Ten Daily launches | News Corp wields axe in Adelaide | 39 new jobs | Collaboration is more than meetings | Buzzfeed's star reporter leaves | Domain chairman's payday | Seven WA boss' short stay

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Have you booked your ticket to Australia’s biggest media and marketing event? It’s just one month until [Mumbrella360]( hits Sydney’s Hilton Hotel for three days packed with some of the biggest names in media and marketing. With over 2300 attendees, six content streams, dedicated networking functions, social events and much more, this is the one event you and your team can’t afford to miss. [Grab a ticket today to secure your place.]( News [GetUp's Carla McGrath declines request to resign from Press Council]( After a “boycott” by The Australian and the resignation of chairman David Weisbrot, the Australian Press Council has asked member and GetUp activist Carla McGrath to resign. The Press Council, which completed a review of potential conflicts of interests at its quarterly meeting, concluded McGrath’s external position as deputy chair of GetUp was “incompatible” with her role on the Council. [READ MORE »]( News [Sunday Telegraph's suggestion child caused mother's death 'inaccurate' and 'not qualified']( The Press Council has lambasted The Sunday Telegraph for ‘significant inaccuracy’ and ‘unfairness’ for an article which implied a woman’s death was caused by her young son. On July 30 last year, a story was published in the News Corp owned masthead as ‘Mum died from her toddler’s sickness’ in print, and ‘Dead mum Imogen Petrak may have caught pneumococcal disease from her child’ online. [READ MORE »]( News [Ten launches Ten Daily as it attempts to claw back digital audiences from rivals]( Network Ten has launched its online news and short-form video play, with Ten Daily finally going live today. Ten general manager of digital, Liz {NAME}, said new owner CBS was supportive of the long-awaited move, and that the site would help the network take some ownership back of the social chatter and digital noise around its programming. [READ MORE »]( News [Jamila Rizvi joins Future Women as editor-at-large]( Former Mamamia editor-in-chief, Jamila Rizvi, has joined Nine’s subscription women’s platform, Future Women, as editor-at-large. Rizvi worked at Mamamia for four years before joining News Corp as a columnist in 2016. She is also an activist for women’s rights, equality and has written two books, The Motherhood and Not Just Lucky. [READ MORE »]( News [Publish launches with Pacific Magazines, Medium Rare, Collective Hub and Marina Go plus award entries now open]( Do publishing executives make good business leaders? Mumbrella’s Publish conference returns in 2018 and in an attempt to answer that question, some of the most senior executives including directors on multiple boards will explain their opinions on a hard-hitting panel. Featuring Marina Go, Pacific Magazine’s CEO Gereurd Roberts and Storyation founder Lauren Quaintance, the panel will discuss what makes good business leaders, the transferable skills from publishing to management in any business and whether or not there is an area of publishing able to produce more business leaders than the rest. [READ MORE »]( News [AANA and Ad Standards to merge boards]( The Australian Association of National Advertisers (AANA) and Ad Standards Bureau (ASB) have announced plans to merge their boards to create one single board made up of AANA members, Ad Standards members and the wider community. Following a joint board meeting on May 2, the two organisations resolved to elect a new board at the AANA’s annual general meeting in November aimed to deliver a more efficient ASB operation and having better governance and oversight of operations. [READ MORE »]( Opinion [We're like, collaborating, right?]( Stephan Argent argues that despite what adlanders might secretly think, collaboration is not simply an excuse to drag people into meetings. Is it just me, or is the word “collaboration” being as overused as the word “like”. Or am I like wrong here…? Like, I’m not sure. [READ MORE »]( News [News Corp axes Adelaide photography, sub-editing and production roles]( A number of News Corp photographers and production staff are to leave the company’s Adelaide office. The Australian’s Media Diary is reporting “fewer than five” photographers will be leaving and 20 other subbing and production jobs – including artists and designers – will be axed. [READ MORE »]( News [Paul Farrell exits BuzzFeed Australia]( Senior reporter and Walkley Award nominee Paul Farrell is to leave BuzzFeed Australia after less than a year. Farrell joined BuzzFeed in July last year from The Guardian’s Australian operation, where he had worked for four years. [READ MORE »]( News [MKR finale boosts Seven's share slightly ahead of Nine to win the week]( The grand final of Seven’s My Kitchen Rules boosted the channel’s average weekly share to 20.6%, just beating Nine’s 19.5% in total people. Seven’s MKR grand final was the most watched program of the week, with 1.368m metro viewers tuning in to the show. That number swelled to 1.579m in the final moments. [READ MORE »]( Opinion [Aldi's lemon on a pear ad is more than just a catchy earworm]( While some might think it’s cheesy, or worse, ripping off a beloved internet meme; CHE Proximity’s Brian Jefferson argues we need more memorable ads like Aldi’s Bon Jovi tribute in the world. Earlier this month, Aldi in the UK released an ad which received praise, tabloid column inches and social media shares around the world. If you’ve had Bon Jovi’s Livin’ On A Prayer stuck in your head for the past week, then I’m willing to bet you know which one I’m talking about. [READ MORE »]( News [Nick Falloon to receive $4,300 a day for Domain CEO duties]( Domain executive chairman Nick Falloon is to receive $4,300 a day for carrying out the listed company’s CEO duties while the hunt to replace Antony Catalano continues. In an announcement to the ASX this afternoon, Domain said the board had resolved to pay Falloon the daily rate based on Catalano’s fixed salary component of $1,200,000. The figure will not include any incentive payments. [READ MORE »]( News [Diageo marketing director Adam Ballesty to step down]( Adam Ballesty, Diageo Australia’s marketing and innovation director, is to leave the business after six years, with Andy Oughton, formerly the marketing manager for the company’s Australian rum brands, to take the role. Oughton will be returning from the UK, where he has been Diageo’s innovation director for Africa since September 2015. [READ MORE »]( Opinion [Data privacy is a short-term distraction from the bigger problem of short-termism]( As marketers continue to distract themselves with data privacy and a sprinkling of GDPR, Rob Farmer argues the real problem is staring us in our face: short-termism. Facebook Snr has been in front of the masters and agreed to rein it in. But reining what in, and to where, was not necessarily grasped by some of the Montys and Pythons in the chamber. [READ MORE »]( News [Jodie Koning named Adshel's head of marketing]( Jodie Koning, former marketing director at RadiumOne, has been named marketing boss of Here, There and Everywhere’s (HT&E) outdoor business, Adshel. Koning spent a year in her role at RadiumOne before joining Blackmores as marketing manager. [READ MORE »]( News [Seven WA boss John Driscoll departs after just eight months]( John Driscoll, the boss of Seven West Media’s extensive Western Australian operation, has left the business after less than a year. Driscoll took the helm at SWM in September after spending most of his career at WA’s Marketforce agency. He replaced Chris Wharton who moved into retirement. [READ MORE »]( Opinion [Stop spending money on retention and start focussing on acquisition]( Audience Group’s Tom Evans argues that when it comes to the question of retention vs acquisition, the numbers only point one way: loyalty is no longer marketing’s star player. In late 2017, a research report that gained some industry media coverage declared that in 2018, 76% of marketers would prioritise customer loyalty over new customer acquisition. I mean, that may well be true, but it’s not the way to go. Why? There is no brand loyalty. Not anymore. [READ MORE »]( News [Seven's Olivia Newton-John mini-series outrates House Rules on Sunday night]( The premiere of Seven’s new mini-series about Olivia Newton-John averaged 735,000 metro viewers on Sunday evening, achieving a larger audience than Seven’s 7pm show, House Rules. Olivia, which stars Delta Goodrem as Newton-John, attracted most of its audience from Melbourne – 215,000 viewers. It did not beat 60 Minutes on Nine, which pulled in 872,000 at 8:30pm. [READ MORE »]( News [Australian tablet publishing pioneer Mogeneration goes into liquidation]( Early Australian leader in tablet development, Mogeneration, has gone into liquidation, Mumbrella has learned. The company, which once counted ACP Magazines, The Australian, PwC and Mumbrella among its clients was founded in 2008 by former News Corporations employees Keith Ahern and Tom Adams. [READ MORE »]( News [BMF wins project for Department of Jobs and Small Business]( The Australian Government’s Department of Jobs and Small Business has appointed BMF Advertising to a project. According to the tender website, the contract will run for just over a year, and has been valued at $1.878m. [READ MORE »]( Features [What does a planning manager actually do?]( In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Jeremy Lewington, planning manager at PHD. [READ MORE »]( News [SCA says it will no longer broadcast cricket following initial two-year deal]( Southern Cross Austereo (SCA) will not seek to acquire radio media rights for the cricket for another two years, it announced today. SCA’s Triple M network first signed the deal with Cricket Australia to broadcast Test matches in 2016. Since then, Triple M’s coverage has included a number of Test series and the Ashes, which ran in late 2017 and early 2018. [READ MORE »]( News [Ricky Ponting to join Seven's cricket lineup]( Seven has announced former Australian cricket captain Ricky Ponting as a key commentator, ahead of its cricket broadcasting coverage later this year. Ponting, one of Australia’s highest ever run-scorers, has previously been at Ten as a BBL commentator. [READ MORE »]( News [Tim Cahill becomes Samsung ambassador]( Professional footballer and Socceroo stalwart Tim Cahill has been announced as an ambassador for electronics behemoth Samsung. The partnership will feed into Samsung’s Do What You Can’t platform, and, according to the brand, aims to inspire Australians. [READ MORE »]( News [Delivery start up Sendle recruits John Batchelor and a puppet for first advertising campaign]( Courier service Sendle and actor John Batchelor have teamed up to encourage Australian small business to reconsider postal options. The brand campaign is the first for the three year old start up which was caught in a trademark dispute with Australia Post for two years over the words ‘Post without the office’. [READ MORE »]( News [Gumtree targets time-wasters and dishonest sellers in social campaign]( Online marketplace Gumtree has launched a new campaign – Keep Gumtree Real – which aims to improve the user experience by encouraging trust and responsibility. Former TV host Jason Dundas fronts the campaign offering up tips on online etiquette and highlighting the most annoying practices on the site. [READ MORE »]( News [Australian Red Cross urges partners of pregnant women to give blood]( The Australian Red Cross Blood Service is encouraging partners of pregnant women to give blood as their way of helping. The ‘She gives birth. You give blood’ 90 second spot created by Cummins & Partners features pregnant couples sharing the ways in which they help their pregnant partner including making them breakfast in bed, putting on their shoes, mowing the lawn and helping tidy the house. [READ MORE »]( Sponsored Post More than 35 contestants in the running for Sports Marketing Awards This year’s [Mumbrella’s Sports Marketing Awards]( were hotly contested, with 35 teams and individuals making the cut. Havas Sports & Entertainment, Cricket Australia, TSE, VicHealth, Nine’s Wide World of Sports and so many more will be eagerly anticipating the winner’s announcement during Mumbrella’s Sports Marketing Summit. [Grab a ticket to the summit to join these leading brands.]( Book by Wednesday to take advantage of earlybird savings. F.Y.I • [M&C Saatchi Group promotes Sophie Price to head of integrated strategy]( • [HiSmile appoints Sean Fisher as head of advertising]( • [PPR to run public relations for World Air Transport Summit and IATA AGM in Sydney]( • [Columbus, a Merkle Company promotes Mitchell McBeath as national managing director]( Jobs [39 new jobs]( MOST DISCUSSED [ABC News boss Gaven Morris warns there is no more fat left to cut in wake of Budget cuts]( [Squarespace's Keanu Reeves ad banned for depicting 'reckless behaviour']( [Ten to axe Family Feud after four years]( [Radio ad for Charlotte Pass Alpine Resort lambasted for 'outdated stereotype' suggesting blondes are stupid]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](