ADMA boss in shock departure | Adshel boss accuses rival of lying | Another Bauer editor defects | CBS reveals Aussie streaming plans | Big night for MKR while Picnic flops | Where have all the mentors gone?

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Book your table for the industry networking night of the year While the [Mumbrella Awards shortlist]( gets ready for live judging, which will be held with the help of 120+ esteemed jurors, the tickets are now on sale for the industry networking night of the year. If you’ve been shortlisted, or if you’d like a night to mingle with the best in the industry and take your team out for an end of financial year celebration, [book your tickets now for June 28.]( News [HT&E boss hits out at 'untruths' about Adshel business]( Here, There & Everywhere’s CEO Ciaran Davis has addressed what he claims ar ‘untruths spoken’ about out of home business Adshel, and addressed the maturity of its contract profile, taking a jab at out of home rivals in the process. The chief executive took the opportunity at the Annual General Meeting to discuss Adshel’s Metro Trains Melbourne contract, which it renewed earlier this year and the loss of the Yarra Trams contract to JC Decaux. [READ MORE »]( News [Ben Sharp exits ADMA after just two weeks]( The managing director of industry body the Association for Data-Driven Marketing and Advertising (ADMA) Ben Sharp has exited the company after less than two weeks in the role. Sharp was appointed to the leadership position in late March after ADMA’s CEO Jodie Sangster departed. [READ MORE »]( News [Former WHO editor Shane Sutton surfaces at Bauer Media]( Former editor of WHO Magazine, Shane Sutton, has joined Bauer Media in the newly created role of brands content director. Sutton was the editor of the Pacific Magazines owned title for two years, before he announced his exit in September last year. [READ MORE »]( Opinion [It's time to revive the age of the mentor]( It’s high time the PR and media industry remembered the importance of learning from – and eventually becoming – mentors, writes PR consultant Katie Clift. If you’ve been around the media, marketing and PR industry long enough, you’ll have come across well-meaning, sometimes slightly over-enthusiastic advice to get a mentor, or become a mentor. [READ MORE »]( News [Digital assets to be consolidated under Generation E Media in HT&E restructure]( Here, There & Everywhere are to launch a new business, Generation E Media, later this year, which will combine its millennial brands under the one roof. The company – which owns ARN, Adshel, Conversant Media, Unbound and Emotive – announced at its Annual General Meeting this morning it would create a new “one-stop media powerhouse” for its digital assets. [READ MORE »]( News [Cosmo editor Keshnee Kemp to take helm at WHO Magazine]( Editor of Bauer Media’s Cosmopolitan Keshnee Kemp is jumping ship to Pacific Magazines, to take up the helm at WHO magazine. Kemp was appointed editor of Cosmpolitan just over a year ago, replacing Claire Askew, who left the title to spend time with her family. [READ MORE »]( News [Amex lead strategist Ciarán Norris returns to Ireland for Facebook role]( Former Yahoo7 head of digital, Ciarán Norris, is to leave his current Sydney-based role at American Express to take a role with Facebook’s Dublin office at the end of this month. Norris, who arrived in Australia from Ireland as Mindshare’s chief digital officer in 2012, joined Amex in 2015 after spending a year with Yahoo7. His move follows Amex’s local vice president of consumer marketing Julie Nestor leaving to join eBay last month. [READ MORE »]( News [CBS to bring subscription video on demand service to Australia]( CBS will look to bring its subscription video on demand service, CBS All Access, to Australia by the end of the year, the company has announced. Leslie Moonves, CBS’ chief executive, told investors at the company’s earnings conference today how it planned to use Network Ten to launch the service service in Australia, as part of a wider strategy to scale its over-the-top (OTT) services globally. [READ MORE »]( News [Seven's MKR finale pulls in 1.543m for winner announcement]( My Kitchen Rules’ final moments, which saw Queensland couple Alex and Emily announced as winners, pulled in 1.543m viewers across Australia. Despite the widespread backlash from the result, the final moments put MKR ahead of last year’s winner announcement, which managed a metro audience of 1.482m metro viewers. [READ MORE »]( News [Seven wins ratings week with help from My Kitchen Rules]( Seven has won the ratings week with an overall audience share of 32.9% with the help of its reality cooking series My Kitchen Rules. According to OzTAM’s metro ratings, My Kitchen Rules was the most watched non-news program of the week with 1.229m metro viewers for its Tuesday night episode. [READ MORE »]( News [Shane McLeod joins Fifty Acres as media specialist]( PR agency, Fifty Acres, has appointed Shane McLeod as a media specialist. McLeod was previously a news editor and national editor at ABC News for over six years. [READ MORE »]( News [Shane Warne reminisces on his regrets in eBay's latest campaign]( Online marketplace eBay has launched an extension of its ‘But Did You Check eBay?’ campaign featuring Australian cricket star Shane Warne as he reminisces on the regrettable purchases he has made. The 30 second campaign shows Warne staring at a computer not wanting to look at the front page due to the “embarrassing” mistake he’s made, which turns out to be paying too much for headphones without checking eBay first. [READ MORE »]( Opinion [In order to succeed, agencies need to realise the value of freelancers]( As clients demand more and agencies are stretched to breaking point, there’s one solution many don’t always consider: the freelancer. Running an agency can be overwhelming. You’re constantly trying to balance client work with business development, and it can feel like an uphill battle, especially when you’re trying to scale. [READ MORE »]( SUPPORTED [Google must win voice to survive, argues The Works founder Nicol]( Google must become the market leader in voice tech to ensure its very survival, warns one of Australia’s leading experts on the subject. [READ MORE »]( Opinion [What influencer marketing can learn from traditional advertising]( The world of influencer marketing is still in its infancy, and there are some important lessons to be learned from the advertising models of old, writes Hypetap’s Chris Morfis. It’s easy to get caught up in the hype of influencer marketing, but losing focus could mean wasted money and time. [READ MORE »]( News [Grant Williams joins NSW Police Force as executive director of public affairs]( The former deputy director of news and current affairs at Nine Grant Williams has joined the NSW Police Force as its executive director of public affairs. Williams was the deputy director of news and current affairs at Nine for over a year after being promoted from a national executive producer role. [READ MORE »]( News [Asics Oceania creates traveling salesman mockumentary to launch new Wallabies Jersey]( Asics Oceania has created a mockumentary of ‘The Travelling Salesman’ to launch its new 2018 Wallabies Jersey. Created by The Social Beat, ‘The Travelling Salesman’ features Glenden Suffolk, “an independent sales representative”, as he travels through New Zealand with the challenge of selling new Wallabies jerseys to Kiwis. [READ MORE »]( News [Stockland celebrates diversity by recognising 'all those who mum' in Mother's Day ad]( Australian property development company Stockland has launched its Mother’s Day campaign by celebrating “all those who mum”. The ‘To all those who mum’ campaign, created by CX Lavender, celebrates all different types of mothers including single mothers, step-mothers, mothers with bags under their eyes and mothers who have adopted. [READ MORE »]( News [Recycling Discover Hub creates VR experience to educate children about recycling]( The ACT’s Recycling Discover Hub has launched a virtual reality experience to teach children about the process of recycling. Located at the recycling facility at Hume in the ACT, the VR headsets will allow children to operate machines and step inside the recycling facility to sort rubbish, pick it up and play educational mini-games involving recycling. [READ MORE »]( News [Seven's House Rules and Purplebricks to auction off renovated property]( Seven’s home renovation series, House Rules, is set to auction off the renovated house once the contestants have finished refurbishing the property. Now in its sixth season, House Rules premieres tomorrow night as six couples renovate the property in seven days while guided by five house rules. [READ MORE »]( News [DDI shifts design store Top3's catalogue to glossy magazine]( Australian design store Top3 has revamped its catalogue, transforming it into a bi-annual magazine with independent agency DDI. The catalogue featured new design products and was released each season, but the rise of ‘cheap, disposable alternatives’ has forced the company to reinvent its publishing model. [READ MORE »]( Opinion [Profiling isn't an annoyance, it’s a way to get customers instantly on board]( As brands start to take UI seriously, CX Lavender’s Anna Karena explains how when done correctly, utilising data on your customers can actually make them lifelong fans. A few years ago, I had an online customer experience that really stayed with me. Clicking around the internet, I got lured by an ad for a nice little jumper onto a fashion retail website – a hub that brought hundreds of online retailers together in one glorious feed. [READ MORE »]( News [303 MullenLowe creates first work for Crust Pizza with 'live life on the Crust']( 303 MullenLowe has won the creative account for Crust Gourmet Pizza Bar and launched its latest campaign ‘live life on the Crust’. Promoting different gourmet pizzas, the three 15 second ads include a cartoon cowboy riding a prawn, an avocado playing the devil’s advocate and a cow which tells Australians to ‘go your own wagyu’. [READ MORE »]( News [Three Aussie Farmers hold auditions to find the face of their brand]( New pork brand, Three Aussie Farmers, has created a campaign where three growers hold an audition to find some faces to front their brand. Created by Khemistry, a Trimantium GrowthOps agency, the 30 second commercial stars three farmers from Queensland as they recruit people to inform consumers about the new pork brand by holding auditions. [READ MORE »]( Sponsored Post News [Seven wins ratings week with help from My Kitchen Rules]( Seven has won the ratings week with an overall audience share of 32.9% with the help of its reality cooking series My Kitchen Rules. According to OzTAM’s metro ratings, My Kitchen Rules was the most watched non-news program of the week with 1.229m metro viewers for its Tuesday night episode. [READ MORE »]( News [Bulldog Skincare appoints Men at Work to PR account]( Men at Work has won the PR account for men’s skincare range, Bulldog Skincare. The PR agency will service the brands PR and influencer accounts. [READ MORE »]( F.Y.I Why should you attend Mumbrella’s B2B Marketing Summit? [Mumbrella’s B2B Marketing Summit]( will delve into the challenges specific to B2B marketing with a day out of the office that will leave you with real insights, strategies and tools to better capitalise on new business opportunities. With a dedicated ‘how-to’ stream, cross-industry relevance and an international behavioural science expert already confirmed to keynote the summit, it’s going to be a new take on B2B. [Grab an earlybird ticket for as little as $396 now.]( Jobs • [Optus reveals 2018 FIFA World Cup host lineup]( • [The Clare Atkinson Memorial Scholarship awarded to Chantelle Bringas]( MOST DISCUSSED [Fairfax Media reports an increase in site metrics following revamp]( [News Corp reveals content marketing agency Sudden.ly]( [The 10 most complained about ads in 20 years]( [Medibank calls out Google AdWords' costs and policies in digital platforms inquiry]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](