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Why is the automotive industry using just 0.5% of available data?
[Mumbrella’s Automotive Marketing Summit]( will see Googleâs Automotive Industry Lead take the stage on August 9 to discuss why the industry is using just 0.5% of the available data, and why valuing a lead such as booking a test drive is only measuring a small portion of the customer journey. This session will set you up to leverage automation and machine learning, and make sure your budgets are spent on the customers most likely to buy. [Check out new sessions online.](
News
[Former media executive Bob Goodge resurfaces at Nine](
Former boss of Starcom MediaVest Sydney, Bob Goodge, has surfaced at Nine, joining the network as group business director.
Goodge commenced his role earlier this week, replacing Nisar Malik, who left Nine to join ARN as agency sales director. He will handle the Group M account in his new role.
[READ MORE »](
News
[Medibank calls out Google AdWords' costs and policies in digital platforms inquiry](
Health insurer Medibank has called out Googleâs market share and the technology giantâs Trademark Adwords policy for driving up marketing costs and not allowing the brand to have meaningful control of its ad spend.
In its submission to the Australian Competition and Consumer Commissionâs digital platforms inquiry, the insurance company called for an appropriate metric which would include consideration of both market share and concentration, as it contributes to usersâ dependence on the platform and Googleâs profits.
[READ MORE »](
SUPPORTED
[Marketing mumbo-jumbo is the real barrier to learning digital](
For a generation of reporters in the 1970s, Harold Evans, the former editor of Britainâs Sunday Times, was regarded as one of the greatest journalists of his generation, with his crusading style of investigative articles exposing scandals around the victims of pregnancy drug thalidomide, Soviet spies or challenging the official secrets act.
Today, not slowed in his 90th year, Evans has turned his ire towards an arguably more monstrous beast â the world of business buzzwords, bullshit and office mumbo-jumbo.
[READ MORE »](
Opinion
[Content marketing through the eyes of a five-year-old](
When his five-year-old complained about an ad break during a product review YouTube video, Justin Laing realised he was looking at the future of advertising.
Like any Dad, I love watching my kids experience those first milestones. Itâs their first steps, itâs riding the bike without training wheels, and itâs learning Mumâs iPhone passcode so they can help themselves to the Peppa Pig app.
[READ MORE »](
News
[ABC boss Michelle Guthrie 'unreservedly' apologises to Kevin Rudd following Cabinet Files coverage](
ABC boss Michelle Guthrie has sent an apology to former Prime Minster Kevin Rudd after the broadcaster claimed he was warned of âcritical risksâ related to the home insulation scheme.
The apology, which was revealed in the Sydney Morning Herald overnight, follows controversy over the ABCâs âCabinet Filesâ coverage from earlier this year.
[READ MORE »](
News
[Cambridge Analytica protests its innocence as the company files for bankruptcy](
The firm at the centre of the Facebook privacy scandal, Cambridge Analytica, this morning announced it has for insolvency in the UKÂ with its US operations to follow.
Up to 87 million Facebook users had their data compromised by the companyâs data scraping activities including up to 311,000 Australian usersâ.
[READ MORE »](
Opinion
[In defence of entering awards](
With a slew of agencies swearing off awards, King Kongâs Sabri Suby makes the case for why his agency will continue to apply â despite the dramas.
I suspect, dear reader, that you donât need to be reminded of the scandals that have plagued industry awards in recent times. So I wonât.
[READ MORE »](
News
[Getup co-founder returns to Sydney to launch local agency office](
Jeremy Heimans, co-founder of the GetUp movement, is to open a Sydney branch of his social change agency, Purpose.
Visiting Sydney ahead of the officeâs launch to speak at the Sydney Writers Festival this week, Heimans told Mumbrella the motivations behind his agency go beyond simple marketing messages, saying: âItâs not about selling people shampoo for the sake of selling shampoo.â
[READ MORE »](
News
[Ogilvy wins Wotif's creative and PR account](
Accommodation website Wotif has appointed Ogilvy Australia and New Zealand to handle its creative, strategy, social media, content and public relations accounts.
Ogilvy Brisbane will lead the account working with Ogilvy Sydney and Ogilvy Auckland to develop Wotifâs brand.
[READ MORE »](
News
[Engage:BDR acquires app advertising platform AdCel](
ASX listed programmatic advertising service Engage:BDR has announced the acquisition of app advertising platform AdCel, in a move the company claims will boost the serviceâs ad inventory.
Earlier this year, the US-based company, which listed on the Australian market last year, announced it expected to increase profits by eliminating most of its sales team.
[READ MORE »](
Opinion
[Faulty products and $450 fees have become the norm for brands](
Getting the basics right shouldnât surprise and delight your customers, it should be at the very core of every businessâ marketing strategy, writes LIDAâs Lucy Acheson.
When was the last time a brand genuinely surprised and delighted you? Despite so many professing to be customer-centric, investing in technology and beavering away on elaborate customer experience strategies, sadly, this is an infrequent occurrence.
[READ MORE »](
News
[Seven's MKR leads Thursday with 800,000 more viewers than Ten's Show Me The Movie](
Seven managed a comfortable Thursday night win with My Kitchen Rules capturing a metro audience of 1.185m.
The show, which runs at 7:30pm against Nineâs NRL and Tenâs Show Me The Movie on Thursdays, was well ahead of the new show starring Rove McManus.
[READ MORE »](
Opinion
[The politics behind the competitive neutrality inquiry into ABC and SBS](
As the competitive neutrality inquiry looms large, Denis Muller reveals the politics behind Hansonâs revenge plot in this crossposting from The Conversation.
Last September, One Nation leader Pauline Hanson made a deal with Malcolm Turnbullâs government: You give me an inquiry into the ABC and Iâll support the changes you want to make to media ownership laws.
[READ MORE »](
News
[Programmatic trading in Australia to exceed global average this year: GroupM](
In 2018, 48% of online display investment will be traded programmatically in Australia, surging ahead of the US at 22%, and edging above the expected global average of 47%, GroupM has forecast.
The media investment arm of WPP said 20% of online display transactions in Australia were programmatic in 2016, with the figure climbing to 35% last year.
[READ MORE »](
News
[Red Cross aims to #beatloneliness in latest campaign](
The Red Cross has launched a campaign aimed at beating loneliness by encouraging Australians to register their sporting team for a free kit which rebrands the club name to âlonelinessâ.
Created in partnership with Thinkerbell, the campaign will see everyone who registers their sporting team go up against their competition who will also be named âlonelinessâ.
[READ MORE »](
Opinion
[The best mobile advertising âmakes newspaper ads look like Neanderthal carvingsâ](
Despite all the technology and innovation at play, mobile ads have yet to escape their reputation for a poor user experience, but the potential for greatness is there â writes InMobiâs Michael Lee.
Donât we love mobile advertising. You canât imagine life without pixelated banners peeking incessantly from the bottom of the screen right?
[READ MORE »](
News
[Comedian Rhys Darby and NZ PM Jacinda Ardern lobby to #getNZonthemap in latest Tourism NZ campaign](
Tourism New Zealand has recruited New Zealand comedian Rhys Darby and its own Prime Minister, Jacinda Ardern, to star in its latest campaign lobbying to #getNZonthemap.
The three minute ad is centred around the idea that New Zealand is disappearing from the worldâs maps.
[READ MORE »](
News
[Revlon launches global media agency review](
Multinational cosmetics, skin care, fragrance and personal care company, Revlon, has launched a global media agency review.
AdWeek has reported the cosmetics company spent more than US$400m on paid media across the globe in 2016.
[READ MORE »](
News
[Australian Avocados poke fun at 'millennial mortgage woes' in first campaign by Ikon Sydney](
Australian Avocados is pushing back against the notion it responsible for the younger generationâs inability to purchase housing, in a campaign which says the fruit actually makes everything better.
Everything â from breakfast, bodies, facials, health, barbecues, bowls and babies â is improved, rather than worsened, with the addition of avocados, the ad says.
[READ MORE »](
News
[Radisson Hotel Group appoints Accenture as experience agency](
Global management consulting company, Accenture, has been appointed by the Raddisson Hotel Group as its global experience agency.
The appointment will see Accenture grow the Raddison Hotel Groupâs digital presence and improve its digital experience.
[READ MORE »](
Sponsored Post
News Corpâs Michael Miller to make rare, on-stage appearance at Mumbrella360
As Executive Chairman of News Corp, Michael Miller has what is arguably the biggest job in Australian media, covering influential media mastheads, major television brands and significant magazine publishers. He will make a rare public appearance on the [Mumbrella360]( stage to share insights into what’s driving Australian audiences and how brands can connect and engage with them more effectively. [Take a look at the full program online now.](
F.Y.I
• [Former NT chief minister Adam Giles joins Sky News](
• [Kylie Washington to lead Australian production arm for BBC Studios](
• [Bureaux Collective hires Jonathan Pangu to lead marketing](
• [APN Outdoor reveals 2018 Young Lions shortlist](
Jobs
B2B Marketing Summit to feature global behavioural science expert
[Mumbrellaâs B2B Marketing Summit]( has been announced for September 5 in Sydney. Already confirmed to keynote is Nancy Harhut, a globally renowned behavioural science expert and award winning marketer. Sheâll be flying in from the US to speak on how B2B marketers can leverage hardwired behaviour and neuroscience to drive decision making. [Earlybird tickets for the summit are on sale now.](
MOST DISCUSSED
[Qantas appoints Clemenger Sydney to promote Australiansâ love of travel in latest ad campaign](
[News Corp reveals content marketing agency Sudden.ly](
[The 10 most complained about ads in 20 years](
[Fairfax Media reports an increase in site metrics following revamp](
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