Advertiser slams Google | Nine snags media veteran | Why kids hate advertising | Disgraced firm pleads innocence | ABC apologises to former PM | In defence of entering awards | GetUp co-founder sets up Sydney agency office

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Why is the automotive industry using just 0.5% of available data? [Mumbrella’s Automotive Marketing Summit]( will see Google’s Automotive Industry Lead take the stage on August 9 to discuss why the industry is using just 0.5% of the available data, and why valuing a lead such as booking a test drive is only measuring a small portion of the customer journey. This session will set you up to leverage automation and machine learning, and make sure your budgets are spent on the customers most likely to buy. [Check out new sessions online.]( News [Former media executive Bob Goodge resurfaces at Nine]( Former boss of Starcom MediaVest Sydney, Bob Goodge, has surfaced at Nine, joining the network as group business director. Goodge commenced his role earlier this week, replacing Nisar Malik, who left Nine to join ARN as agency sales director. He will handle the Group M account in his new role. [READ MORE »]( News [Medibank calls out Google AdWords' costs and policies in digital platforms inquiry]( Health insurer Medibank has called out Google’s market share and the technology giant’s Trademark Adwords policy for driving up marketing costs and not allowing the brand to have meaningful control of its ad spend. In its submission to the Australian Competition and Consumer Commission’s digital platforms inquiry, the insurance company called for an appropriate metric which would include consideration of both market share and concentration, as it contributes to users’ dependence on the platform and Google’s profits. [READ MORE »]( SUPPORTED [Marketing mumbo-jumbo is the real barrier to learning digital]( For a generation of reporters in the 1970s, Harold Evans, the former editor of Britain’s Sunday Times, was regarded as one of the greatest journalists of his generation, with his crusading style of investigative articles exposing scandals around the victims of pregnancy drug thalidomide, Soviet spies or challenging the official secrets act. Today, not slowed in his 90th year, Evans has turned his ire towards an arguably more monstrous beast – the world of business buzzwords, bullshit and office mumbo-jumbo. [READ MORE »]( Opinion [Content marketing through the eyes of a five-year-old]( When his five-year-old complained about an ad break during a product review YouTube video, Justin Laing realised he was looking at the future of advertising. Like any Dad, I love watching my kids experience those first milestones. It’s their first steps, it’s riding the bike without training wheels, and it’s learning Mum’s iPhone passcode so they can help themselves to the Peppa Pig app. [READ MORE »]( News [ABC boss Michelle Guthrie 'unreservedly' apologises to Kevin Rudd following Cabinet Files coverage]( ABC boss Michelle Guthrie has sent an apology to former Prime Minster Kevin Rudd after the broadcaster claimed he was warned of “critical risks” related to the home insulation scheme. The apology, which was revealed in the Sydney Morning Herald overnight, follows controversy over the ABC’s ‘Cabinet Files’ coverage from earlier this year. [READ MORE »]( News [Cambridge Analytica protests its innocence as the company files for bankruptcy]( The firm at the centre of the Facebook privacy scandal, Cambridge Analytica, this morning announced it has for insolvency in the UK with its US operations to follow. Up to 87 million Facebook users had their data compromised by the company’s data scraping activities including up to 311,000 Australian users’. [READ MORE »]( Opinion [In defence of entering awards]( With a slew of agencies swearing off awards, King Kong’s Sabri Suby makes the case for why his agency will continue to apply – despite the dramas. I suspect, dear reader, that you don’t need to be reminded of the scandals that have plagued industry awards in recent times. So I won’t. [READ MORE »]( News [Getup co-founder returns to Sydney to launch local agency office]( Jeremy Heimans, co-founder of the GetUp movement, is to open a Sydney branch of his social change agency, Purpose. Visiting Sydney ahead of the office’s launch to speak at the Sydney Writers Festival this week, Heimans told Mumbrella the motivations behind his agency go beyond simple marketing messages, saying: “It’s not about selling people shampoo for the sake of selling shampoo.” [READ MORE »]( News [Ogilvy wins Wotif's creative and PR account]( Accommodation website Wotif has appointed Ogilvy Australia and New Zealand to handle its creative, strategy, social media, content and public relations accounts. Ogilvy Brisbane will lead the account working with Ogilvy Sydney and Ogilvy Auckland to develop Wotif’s brand. [READ MORE »]( News [Engage:BDR acquires app advertising platform AdCel]( ASX listed programmatic advertising service Engage:BDR has announced the acquisition of app advertising platform AdCel, in a move the company claims will boost the service’s ad inventory. Earlier this year, the US-based company, which listed on the Australian market last year, announced it expected to increase profits by eliminating most of its sales team. [READ MORE »]( Opinion [Faulty products and $450 fees have become the norm for brands]( Getting the basics right shouldn’t surprise and delight your customers, it should be at the very core of every business’ marketing strategy, writes LIDA’s Lucy Acheson. When was the last time a brand genuinely surprised and delighted you? Despite so many professing to be customer-centric, investing in technology and beavering away on elaborate customer experience strategies, sadly, this is an infrequent occurrence. [READ MORE »]( News [Seven's MKR leads Thursday with 800,000 more viewers than Ten's Show Me The Movie]( Seven managed a comfortable Thursday night win with My Kitchen Rules capturing a metro audience of 1.185m. The show, which runs at 7:30pm against Nine’s NRL and Ten’s Show Me The Movie on Thursdays, was well ahead of the new show starring Rove McManus. [READ MORE »]( Opinion [The politics behind the competitive neutrality inquiry into ABC and SBS]( As the competitive neutrality inquiry looms large, Denis Muller reveals the politics behind Hanson’s revenge plot in this crossposting from The Conversation. Last September, One Nation leader Pauline Hanson made a deal with Malcolm Turnbull’s government: You give me an inquiry into the ABC and I’ll support the changes you want to make to media ownership laws. [READ MORE »]( News [Programmatic trading in Australia to exceed global average this year: GroupM]( In 2018, 48% of online display investment will be traded programmatically in Australia, surging ahead of the US at 22%, and edging above the expected global average of 47%, GroupM has forecast. The media investment arm of WPP said 20% of online display transactions in Australia were programmatic in 2016, with the figure climbing to 35% last year. [READ MORE »]( News [Red Cross aims to #beatloneliness in latest campaign]( The Red Cross has launched a campaign aimed at beating loneliness by encouraging Australians to register their sporting team for a free kit which rebrands the club name to ‘loneliness’. Created in partnership with Thinkerbell, the campaign will see everyone who registers their sporting team go up against their competition who will also be named “loneliness”. [READ MORE »]( Opinion [The best mobile advertising ‘makes newspaper ads look like Neanderthal carvings’]( Despite all the technology and innovation at play, mobile ads have yet to escape their reputation for a poor user experience, but the potential for greatness is there – writes InMobi’s Michael Lee. Don’t we love mobile advertising. You can’t imagine life without pixelated banners peeking incessantly from the bottom of the screen right? [READ MORE »]( News [Comedian Rhys Darby and NZ PM Jacinda Ardern lobby to #getNZonthemap in latest Tourism NZ campaign]( Tourism New Zealand has recruited New Zealand comedian Rhys Darby and its own Prime Minister, Jacinda Ardern, to star in its latest campaign lobbying to #getNZonthemap. The three minute ad is centred around the idea that New Zealand is disappearing from the world’s maps. [READ MORE »]( News [Revlon launches global media agency review]( Multinational cosmetics, skin care, fragrance and personal care company, Revlon, has launched a global media agency review. AdWeek has reported the cosmetics company spent more than US$400m on paid media across the globe in 2016. [READ MORE »]( News [Australian Avocados poke fun at 'millennial mortgage woes' in first campaign by Ikon Sydney]( Australian Avocados is pushing back against the notion it responsible for the younger generation’s inability to purchase housing, in a campaign which says the fruit actually makes everything better. Everything – from breakfast, bodies, facials, health, barbecues, bowls and babies – is improved, rather than worsened, with the addition of avocados, the ad says. [READ MORE »]( News [Radisson Hotel Group appoints Accenture as experience agency]( Global management consulting company, Accenture, has been appointed by the Raddisson Hotel Group as its global experience agency. The appointment will see Accenture grow the Raddison Hotel Group’s digital presence and improve its digital experience. [READ MORE »]( Sponsored Post News Corp’s Michael Miller to make rare, on-stage appearance at Mumbrella360 As Executive Chairman of News Corp, Michael Miller has what is arguably the biggest job in Australian media, covering influential media mastheads, major television brands and significant magazine publishers. He will make a rare public appearance on the [Mumbrella360]( stage to share insights into what’s driving Australian audiences and how brands can connect and engage with them more effectively. [Take a look at the full program online now.]( F.Y.I • [Former NT chief minister Adam Giles joins Sky News]( • [Kylie Washington to lead Australian production arm for BBC Studios]( • [Bureaux Collective hires Jonathan Pangu to lead marketing]( • [APN Outdoor reveals 2018 Young Lions shortlist]( Jobs B2B Marketing Summit to feature global behavioural science expert [Mumbrella’s B2B Marketing Summit]( has been announced for September 5 in Sydney. Already confirmed to keynote is Nancy Harhut, a globally renowned behavioural science expert and award winning marketer. She’ll be flying in from the US to speak on how B2B marketers can leverage hardwired behaviour and neuroscience to drive decision making. [Earlybird tickets for the summit are on sale now.]( MOST DISCUSSED [Qantas appoints Clemenger Sydney to promote Australians’ love of travel in latest ad campaign]( [News Corp reveals content marketing agency Sudden.ly]( [The 10 most complained about ads in 20 years]( [Fairfax Media reports an increase in site metrics following revamp]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](