Cricket deal shakes up Aussie media | Sintras returns | Media founder moves on | All the Mumbrella Travel Awards winners | Rebel Wilson's defo setback | 69 new jobs | Streaming service winds up

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Gain valuable insights on navigating the future of automotive marketing From vehicle manufacturers to service centres, after-market accessories to insurance, there are hundreds of brands competing for consumer affection in the automotive industry. So how do you compete, gain relevance, grow marketshare and not fall victim to the competition? [Mumbrella’s Automotive Marketing Summit]( will bring together leading marketers from across the industry to help you navigate the future ahead. [Earlybird tickets are now on sale.]( News [Foxtel and Seven win cricket rights in deal which reshapes Australia's broadcasting landscape]( The biggest shift in broadcasting rights in the history of the Australian television industry will see cricket move from Nine and Ten to Foxtel and Seven in a deal worth close to $1bn over six years. The announcement – which was made to the ASX just after 10am – follows weeks of negotiations between Cricket Australia and Australia’s broadcasters. [READ MORE »]( News [Conversant Media founder Zac Zavos exits 18 months after HT&E acquisition]( Conversant Media founder Zac Zavos is to depart the company less than two years after the business was acquired by the then APN & News and Media, Mumbrella can reveal. Zavos founded the online publisher – which produces Lost at E Minor, The Roar and Techly – in 2007. [READ MORE »]( News [Trafalgar wins Travel Brand of the Year at the Mumbrella Travel Marketing Awards]( Guided tour and holiday package provider Trafalgar has taken out Travel Brand of the Year at the Mumbrella Travel Marketing Awards. For the first time, there were three individual agency of the year awards including PR, media and advertising. Edelman took out PR Agency of the Year, while Wavemaker Melbourne and Bashful took out Media Agency of the Year and Advertising Agency of the Year respectively. [READ MORE »]( News [John Sintras returns to Australia as SBS' chief audience and content officer]( One of Australia’s best-known media executives John Sintras has a new role in Australia, taking the chief audience and content officer position at SBS. Sintras was president of global business development and product innovation at IPG Mediabrands, but “transitioned” out of the business mid last year, following the departure of global CEO Henry Tajer. [READ MORE »]( News [Travel influencers with 'no experience' are getting paid by marketers to do the 'best job in the world']( Travel influencers are getting paid by marketers to do “the best job in the world” with “no experience”, according to Lisa Squillace, director of program partnerships at Seven Network. “I don’t believe in them”, Squillace told the audience at Mumbrella’s Travel Marketing Summit today. [READ MORE »]( News [Think HQ hires former Grey Worldwide MD Jane Emery as business development manager]( PR and communications agency Think HQ has appointed Jane Emery as its business development director. Emery was managing director of Grey Worldwide for 15 years between 1994 and 2009, leaving the agency following a management shake-up. [READ MORE »]( News [Rebel Wilson suffers setback in recovering Bauer defamation costs]( In a rare setback in her defamation battle against Bauer Media, Rebel Wilson’s application to have gross costs awarded against the publisher has failed in the Victorian Supreme Court this morning. The Guardian Australia reports Justice John Dixon ruled that while Bauer will be liable for most of Wilson’s costs, the final amount will not be settled until later in the year and rejected her lawyer’s attempts to have $1.3 million awarded to her immediately. [READ MORE »]( News [Nicole McInnes steps down as WooliesX marketing director]( Former Pandora and eHarmony marketing director Nicole McInnes has left Woolworths after seven months. McInnes took the role of marketing director at Woolworths’ digital arm, WooliesX, in September last year. [READ MORE »]( News [Another Australian streaming service ends as Dendy Direct winds up]( Independent cinema chain Dendy is to close its video-on-demand service, the company announced yesterday. Launched in July 2014, the service was intended to offer a broad range of movies for Dendy’s art house audiences and included content from distributors including ABC Commercial, Beyond Home Entertainment, Madman and Roadshow. [READ MORE »]( News [Travel brands 'should employ interns' to plot the technological marketing future]( Traditional travel brands should hire a team of interns to advise them how to evolve in a world where customer demands and expectations are rapidly increasing. Simon Ferguson, the Northern European boss of tech firm Travelport, said a culture of traditional thinking could be holding back the development of truly personalised and experiential marketing strategies. [READ MORE »]( Opinion [The weird world of SEO is even weirder after Google's algorithm change]( From pigeon-powered search results to updates named Fred, the world of SEO speculation is a weird one, writes SEO manager Stephanie Terrett. There are plenty of things in life you can’t really predict, like next week’s weather, or this weekend’s football results. But at least those things lose their mystique after they’ve happened. [READ MORE »]( News [Menulog promotes Lisa Brown to head of PR and communications]( Food delivery service Menulog has promoted its communications manager, Lisa Brown, to head of PR and communications. Brown has been reported to the newly created role and will be reporting into Tasman Page, Menulog’s marketing director. [READ MORE »]( News [Reprise appoints Andrew Copeland to lead Brisbane office, while Claudeen Martinez joins Sydney team]( IPG Mediabrands’ digital experience agency Reprise has bolstered its Brisbane and Sydney offices, with Andrew Copeland taking on the lead role in Brisbane and Claudeen Martinez heading up the major client teams in Sydney. The appointments come on the back of other recent senior leadership announcements, including Dr Grace Liu, who joined from Dentsu Aegis Network’s Isobar China as CEO, and Lachlan Brahe who came on board as general manager following ComScore’s wind back of its Australian operations. [READ MORE »]( Opinion [Would regulation cement Facebook’s market power? It’s unlikely]( As Facebook squirms under the most intense scrutiny of its life, Catherine de Fontenay senses a gap appearing in the once-impenetrable social media monopoly in this crossposting from The Conversation.Facebook CEO Mark Zuckerberg faced a four-hour grilling from the US Senate Commerce and Judiciary panels yesterday in response to a number of revelations – that Russian operatives had targeted Facebook users to influence the US election, that Cambridge Analytica had gained personal information on 87 million users, and that “malicious actors” ([Facebook’s words]() were able to identify and collect data on most of its 2.2 billion users. [READ MORE »]( News [Spotify appoints Eleven to handle both PR and social accounts]( Music streaming service Spotify has appointed Eleven to handle its public relations and social accounts for Australia and New Zealand. Spotify will continue to work with its current PR agency of record, Adhesive PR, until April which will mark the end of its five year relationship. [READ MORE »]( News [Travel marketers told to rethink families, women and cyborgs]( Travel marketers need to examine how they think about and target families and women if they’re going to succeed in the modern market, Carolyn Childs, co-founder of MyTravelResearch.com.au has foreshadowed. She also predicted that the #metoo movement would transition to #meonly as women get more economic power and expect more personalisation. [READ MORE »]( News ['It is not a debate about print or digital': Travel marketers should be using both]( Travellers are spending less time planning their trips, giving marketers more opportunities to reach their audience once they arrive at their destination on a variety different platforms, a panel of marketers have said at Mumbrella’s Travel Marketing Summit. Libby Hodgson, director for marketing, commercial and fundraising at Taronga Conversation Society Australia, said marketers and brands should be harnessing the use of partnerships, digital and print to target travellers and it is “not a debate about print or digital”. [READ MORE »]( Sponsored Post Enter Mumbrella’s Sports Marketing Awards by midnight tonight Get your [Mumbrella Sports Marketing Awards]( entries in by midnight tonight. There’s one more week for final entries, but you’ll pay more. If you’re doing marketing for sporting brands, working on a great sports sponsorship or activation, or are the year’s stand-out sports presenter, there are 10 categories to enter. [Enter now]( for your shot at joining the likes of BMF, Fox Sports, TLA Worldwide, Mastercard and others took home the top accolades. Jobs [69 New Jobs]( MOST DISCUSSED [Tim Whitfield departs GroupM]( [Westpac reflects on historical moments when Australians needed a 'helping hand']( [John Sintras returns to Australia as SBS' chief audience and content officer]( [Publishers call for new probe into collapse of media agency Hammond & Thackeray]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](