Tele and Rush back in court | Cricket's crisis comms fail | 2018's two-horse TV ratings race | Tapcorp abolishes CMO | How Facebook played with people's minds | Young Sheldon dominates TV ratings | Vote on Ad of the Month | 52 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Greater Bank, Latitude Financial, CGU and more already confirmed to speak [Mumbrella’s Finance Marketing Summit]( program has begun to take shape, and already confirmed are experts leading their fields from CGU Insurance, Latitute Financial (formerly GE Money), Greater Bank, Zuper Financial and more. From learning how new brands are breaking into a heavily regulated space, to how multicultural marketing can help you better connect with your markets, you can check out the program so far [online now]( and [grab an earlybird ticket today.]( News [Daily Telegraph seeks leave to appeal decision as Geoffrey Rush defamation battle continues]( The Daily Telegraph lawyers have argued Geoffrey Rush “can’t point to any factual errors” as the newspaper sought leave to appeal against a ruling which threw out parts of its defence in its ongoing defamation battle with the actor. Lawyers for News Corp subsidiary Nationwide News told Sydney’s Federal Court this morning it wants to contest the decision to “strike out” three paragraphs of its qualified privilege defence. [READ MORE »]( Features [Keeping up with the TV networks: Seven sheds no tears over Nine's reality triumph]( With the first official television ratings period of the year complete, Zoe Samios checks in with the network programming bosses on how they’ve performed so far and what’s in store for the post-Easter battleIt was always going to be an unusual start to the 2018 official ratings year. Some of the elements were standard. Nine’s summer of cricket ended with Australia cruising to an Ashes win over England; Ten’s Big Bash rated strongly, as did Seven’s Australian Open; and as January turned to February, the three networks rolled out their first tranche of reality shows. But this year, there was an added wrinkle. Seven was able to kick off the year with the Winter Olympics. [READ MORE »]( Opinion [Cricket Australia’s early response to cheating doesn't pass the crisis comms test]( Crisis comms expect Patrick Southam weighs in on exactly where Cricket Australia went wrong in its response to the cheating scandal that has engulfed Aussie media. The unedifying ball-tampering crisis engulfing the Australian cricket team and its captain Steve Smith has placed the spotlight squarely on the response by the sport’s governing body, Cricket Australia. [READ MORE »]( Features [Have your say on Mumbrella’s March Ad of the Month]( Mumbrella’s Ad of the Month contest is back, after Apple’s same-sex marriage campaign resoundingly won in February. Mumbrella readers and members of the advertising industry are now invited to vote on their favourite ad, with the winner announced in early April. The shortlist for the March Ad of the Month includes VicHealth, AFL, NRMA, Metamucil and Australian Red Cross. [READ MORE »]( News [PwC’s Megan Brownlow to present Entertainment & Media Outlook at Mumbrella360, plus more sessions announced]( PwC national industry leader for Telecommunications, Media & Technology (TMT) and Entertainment & Media Outlook editor, Megan Brownlow, will return to Mumbrella360 to present the PwC Entertainment & Media Outlook 2018-2022. She joins other speakers recently confirmed including representatives from The Woolmark Company, Junkee, Nine, Kin Community and Principals. Brownlow, who edits the Outlook, will take to the stage to reveal the trends and expectations of the media industry across multiple sectors. The Outlook has become the authoritative overview of the state of play and future prospects of the media and entertainment industry. [READ MORE »]( News [Tabcorp abolishes CMO role in post-merger restructure, with Megan Magill to depart]( Tabcorp will dispense of its CMO role following its merger with rival Tatts Group. The company will now have three business units – Wagering and Media, Gaming Services, Lotteries and Keno – with their own dedicated marketing teams. As a result, CMO Megan Magill has left the company. [READ MORE »]( News [Big Bang prequel Young Sheldon premieres with 1.053m, while Spartan fizzles]( The premiere of Young Sheldon on Nine last night topped the ratings ladder – and the key advertising demographic of 25 to 54s – with 1.053m metro viewers. Over on Seven, the embattled Australian Spartan franchise slipped to 401,000 metro viewers – down from 473,000 on Sunday night – leaving the network in third place with a 15.3% share, behind Nine (20.5%) and ABC (16.4%). [READ MORE »]( News [Westpac adds digital responsibilities to CMO Martine Jager's role]( Westpac CMO Martine Jager has added the chief digital officer role to her responsibilities following the departure of the bank’s chief digital officer Scott Tanner. Jager, who appointed MLA marketer Andrew Howie to her team as head of advertising last year, will now be responsible for a key part of the bank’s digital transformation strategy. [READ MORE »]( Opinion [Brand Steve Smith will survive, and it all comes down to love]( Jamie Clift considers Steve Smith’s ability to survive the cricket cheating crisis, by taking a look back at a marketing theory centred around the power of love. Yes, it’s been a while since we’ve heard the term ‘Lovemark’ thrown about. Kevin Roberts’ thesis certainly received a fair bit of criticism when it first hit the bookshelves. But if ever there was a test of his theory, this is it. [READ MORE »]( Opinion [Anthropology holds the key to how Cambridge Analytica played with our minds]( As dust of the Cambridge Analytica crisis begins to settle around us, Peter Wilkinson looks at a quirk of human psychology that might explain how we got into this mess in the first place. Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are drawn more to hate and fear than love and honesty. [READ MORE »]( News [Former Adroll marketing boss Cat Prestipino joins startup as CMO]( Former Adroll JAPAC marketing director Cat Prestipino has resurfaced as CMO at Sydney HR startup Employment Hero. Prestipino was part of the cull that saw most of Adroll’s Australian and Asia Pacific staff depart the company in December last year. [READ MORE »]( News [Sportswear company Skins takes out full-page ad in SMH calling for Cricket Australia to take action]( In the wake if the cheating scandal engulfing Australia’s cricket team, sportswear company Skins has run a full-page ad, in the form of an open letter to Cricket Australia, on page seven of Fairfax’s Sydney Morning Herald. The letter is penned by Jaimie Fuller, a sports governance campaigner and executive chairman of Skins, and calls on the board of Cricket Australia to be more transparent about the who, what and how of the ball-tampering incident “within a few days”. [READ MORE »]( News [Fandom officially launches fandom.com.au]( The Australian edition of US-based entertainment and pop culture fan website Fandom, has officially launched. Fandom Australia – a Wikia-owned site – was initially announced in January last year, and will now have its own website and tailored mobile application, featuring a hybrid of local and international content. [READ MORE »]( Features [How does... in-image advertising work?]( Each week, we ask some of the industry’s most knowledgeable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. Here, GumGum’s Jon Stubley explains how in-image advertising works. Perhaps unusually for our industry, in-image advertising is exactly what it sounds like. It is a digital ad overlaid on an editorial image – or more specifically, a digital ad appearing within the “frame” of an editorial image. [READ MORE »]( News [Peter Rabbit hops over Tomb Raider and Black Panther on box office debut]( Animated comedy Peter Rabbit knocked Tomb Raider and Black Panther out of the top box office earning spots on its debut this weekend. Peter Rabbit, featuring Sam Neil and the voice of Margot Robbie, earned $3,642,554 from 373 screens across Australia on the weekend. Science fiction flick Pacific Rim Uprising, which also made its debut this weekend, took $2,695,939 across 425 screens. [READ MORE »]( News [Yahoo7 launches Be Parenting as a lifestyle vertical for parents]( Yahoo7 has launched a parents vertical to its lifestyle and entertainment channel, Be. BeParenting is part of Yahoo7’s repositioning following joint venture partner Yahoo being acquired by Oath and Seven launching its own streaming service. [READ MORE »]( News [Michael Pascoe to file last column for Fairfax Media]( Fairfax Media’s contributing editor Michael Pascoe will file his last column for the company on April 15. Pascoe, who first joined Fairfax Media’s Australian Financial Review in 1979, has been contributing editor since 2008, writing for The Sydney Morning Herald and The Age. He also contributes to The Brisbane Times and WA Today. [READ MORE »]( News [Tattoo Asylum ad banned by watchdog for 'unacceptable attitudes towards all women']( The ad watchdog has banned a poster ad for Tattoo Asylum which features a caricature of a woman in a straitjacket with no pants on, saying the poster could be interpreted as “a depiction of unacceptable attitudes towards all women”. A complaint said the ad was “degrading to women, pornographic, sadistic” and visible to children who pass the ad in the car. [READ MORE »]( News [Mazda appoints Alt/Shift as PR agency of record]( Mazda has appointed Alt/Shift as its public relations agency of record. The appointment will see Alt/Shift handle Mazda’s strategy and execution of lifestyle, consumer and travel campaigns, event assistance and its influencer and ambassador program. [READ MORE »]( News [Ben Greenslade joins M&C Saatchi Sport & Entertainment as general manager]( M&C Saatchi Sport & Entertainment has appointed a new general manager, Ben Greenslade, to replace Jack Lamacraft who departed the agency in December last year. Greenslade joins the agency from Innocean Worldwide where he was the head of sponsorship and events for two years. [READ MORE »]( News [Rugby AU launches #PartOfMore campaign]( Rugby AU has launched its new #PartOfMore campaign which includes a series of short videos documenting the lives of people from different backgrounds, who are all part of the rugby community. Created by Digilante, the campaign features Wallabies captain, Michael Hooper; Wallabies head coach, Michael Cheika and Seven’s player, Charlotte Caslick, who discuss their journey to success and what Rugby means to them. The campaign also promotes the role of women in the sport, and includes grassroots-level players. [READ MORE »]( News [Sling & Stone wins four new clients, makes five new hires]( PR agency Sling & Stone has made five new appointments and won four new clients – CSIRO’s Data61; artificial intelligence company, Daisee; scripted dialogue and custom audio company, Xandra; and fashion-tech brand, InStitchu. The agency has also made five new appointments including Bradley Tubb who joins as a senior PR director. [READ MORE »]( Sponsored Post Not long until Mumbrella360 earlybird tickets disappear - grab yours now If you’re thinking about coming along to the biggest media and marketing event in Australia for 2018, now’s your chance to grab a ticket before prices go up. [Mumbrella360]( earlybird tickets offer up a huge saving on leading content, global keynotes, formal networking opportunities, masterclass sessions and much more. The program is curated by the industry, for the industry, meaning you can be guaranteed to get an unbeatable overview of the latest issues. [Grab your ticket now.]( F.Y.I. • [Bauer Media launches podcasts for Woman’s Day and Take 5]( • [Kiis FM’s Celeb HQ to launch tonight]( • [Australian Radio Awards to launch three new podcast categories]( • [PUMP launches ‘PUMP up your team’ AFL water bottles for second year]( Jobs [52 New Jobs]( MOST DISCUSSED [Former Fairfax exec Sean Aylmer labels journalists ‘miserable’ and ‘insecure’, says revenue model is broken]( [Ultra Tune's Jean Claude Van Damme ad banned for depiction of violence towards women]( [Anthony Gregorio appointed CEO of Saatchi & Saatchi as Mike Rebelo focuses on Publicis role]( [Zuckerberg breaks silence as Facebook privacy crisis grows]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](