#TimesUp movement hits Aus media | Should cricket sponsors pull their money? | Magazine closes | AdRoll exec takes helm at ADMA | Google and Facebook cosy up to media companies | Diageo's $15m campaign | NT News' take on cricket scandal | 22 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Get your Sports Marketing Awards entries in by April 13 The first entry deadline for the second annual awards at [Mumbrella’s Sports Marketing Summit]( is fast approaching, on April 13. Enter now to get recognised across ten categories covering agencies working with sporting brands, marketing teams, sponsorship and activations, PR, social media and sports presenters. You can review the categories and guidelines [online now]( to get started on your entries. Opinion [Despite public outrage, sponsors should avoid pulling cricket spend in haste]( As Cricket Australia goes into crisis mode following revelations of cheating, Andrew Woodward reminds sponsors that however bad things get, time can heal (almost) all wounds. “I have moved beyond shock. I am disgusted with what’s happened. Wearing a baggy green onto a field means something. This test should be finished now. Steve Smith can never captain Australia again. David Warner can no longer hold a leadership position in this team again. I feel like they have spat in my face by doing this. I am disgusted. They need to be brought home in disgrace”. [READ MORE »]( Opinion [Google and Facebook cosy up to media companies in response to the threat of regulation]( As pressure mounts on Google and Facebook, Merja Myllylahti explores how the tech giants’ relationship with media companies will be affected in this crossposting from The Conversation. As watchdogs, regulators, tax agencies, and lobby groups apply more pressure to tech giants Google and Facebook, the two companies are rebranding in response. [READ MORE »]( News [Tracey Spicer and stars of stage and screen launch NOW initiative to combat sexual harassment]( The woman behind the investigations into Don Burke and Craig McLachlan, veteran journalist Tracey Spicer, has partnered with over 30 stars of stage and screen to launch Australia’s answer to the #MeToo and #TimesUp movements. The NOW initiative launched a crowdfunding campaign yesterday with the aim of ending sexual harassment in all Australian workplaces, and is backed by the likes of Tina Arena, Deborah Mailman, Missy Higgins and Clare Bowditch. [READ MORE »]( News [Ben Sharp, former managing director at AdRoll, takes helm at ADMA]( Industry body the Association for Data-Driven Marketing and Advertising (ADMA) has appointed Ben Sharp to its leadership team, following the departure of Jodie Sangster as CEO. Sharp, however, will take on the role of managing director of ADMA, rather than CEO, with Steve Sinha remaining as acting CEO for ADMA’s Australian Alliance for Data Leadership (AADL). The ADMA CEO role will not be directly replaced. [READ MORE »]( News [Pure Profile chairman Andrew Edwards survives attempt to fire him from board]( A truce has been declared in the battle for control of online research and digital advertising operation Pure Profile, with maverick shareholder Oceania Capital Partners granted a board seat and withdrawing its attempt to fire executive chairman Andrew Edwards. In an update to the ASX this morning, Pure Profile also revealed that it has backed down on its attempt to withhold its final earnout payment to OCP for the purchase of lead generation agency Cohort Global. [READ MORE »]( News [Diageo drops $15m on refreshed Keep Walking Johnnie Walker campaign via Leo Burnett Sydney]( Diageo Australia has refreshed its Johnnie Walker ‘Keep Walking’ platform in its latest campaign, ‘The Next Step’. The $15m campaign will run over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. [READ MORE »]( News [Guvera 'limped' towards IPO, court hears, as former finance chief defends decision to keep trading]( The former finance chief of music streaming firm Guvera had concerns over its solvency when he first joined the company but put his faith in chief executive Darren Herft to raise capital ahead of a planned – but ultimately doomed – public listing, a court heard. Ken Hostland, who became Guvera chief financial officer in January 2016, said directors looked towards Herft and trusted his ability to raise funds through his private equity firm AMMA in the early months of 2016. [READ MORE »]( Dr Mumbo [Dr Mumbo: A sticky dicky cracker from the NT News]( When scandal erupted around the Australian cricket team’s cheating admissions over the weekend, only one question mattered: What will the NT News say about it on Monday? Surely, the ball-tampering puns available to combine with the visual of Cameron Bancroft hiding his yellow stickytape in his underwear would create some delicious possibilities. [READ MORE »]( News [Bachelor in Paradise premieres with 750,000 metro viewers]( Ten’s newest addition to its Bachelor franchise, Bachelor in Paradise, premiered with 750,000 metro viewers, making it the most-watched non-news show of the night. Bachelor in Paradise led the key advertising demographics – 16-39s, 18-49s and 25-54s – however was behind The Bachelor’s most recent season premiere of 846,000 as well as The Bachelorette’s premiere of 951,000. [READ MORE »]( News [VicHealth launches Australian version of viral 'This Girl Can' campaign]( VicHealth has launched a new Australian version of the world-renowned ‘This Girl Can’ campaign, titled ‘This Girl Can – Victoria’. The campaign, created by women from VicHealth’s social marketing team, is designed to empower women across the state to get active and overcome any feelings of judgement when exercising. [READ MORE »]( News [Margot Robbie to produce female-led Shakespeare retelling on ABC]( Oscar nominated Australian actress Margot Robbie is part of a team who will produce a new 10-part series which retells the work of Shakespeare from a female perspective. The as-yet-unnamed project is a collaboration between Robbie’s production company LuckyChap Entertainment, Australian production company Hoodlum, Australia’s national broadcaster ABC and American-based ABC Studios International. [READ MORE »]( News [Lisa Messenger to close The Collective Hub print edition]( Just weeks after revealing she may exit print, The Collective Hub’s founder Lisa Messenger has revealed the most recent magazine edition will be the last. Messenger first launched her publication as Messenger Collective in 2013, starting out with advertisers including CommBank, Audi, Mercedes and PricewaterhouseCoopers. [READ MORE »]( News [Brett Morgan takes top marketing role at Sydney Olympic Park Authority]( Sydney Olympic Park Authority (SOPA) has appointed Brett Morgan to the role of senior manager, marketing and communications. Morgan was previously head of marketing at Continki Holidays and was part of the team which ultimately won the Mumbrella Award for Bravery in 2015 for the Robots Unrivalled campaign with Ensemble Australia. Morgan has since been state general manager of marketing and media for AFL NSW, and head of media for sports media and social influencer start up 20Four. [READ MORE »]( News [First Australian Netflix original Tidelands commences production]( Netflix’s first commissioned Australian original series Tidelands has officially commenced production, 10 months after the program was first announced. The supernatural crime drama is based out of Queensland, and will be comprised of eight 50-minute episodes. It is  produced by Brisbane production agency Hoodlum. [READ MORE »]( Opinion [Why retailers' ads targeting millennials with Afterpay loans is a brand risk]( Debbie O’Connor has noticed a worrying Afterpay ad popping up around Australia’s stores. The problem is, Afterpay aren’t the ones making it. I saw an Instagram post recently that showed a poster in a shopping centre that read: “Broke AF but strongly support treating yourself?” It had the Afterpay logo at the bottom with the words ‘is now in store’. [READ MORE »]( News [Brands not moving advertising spend away from digital: Zenith]( Media agency Zenith has released a report which dispels the belief advertisers are moving their money away from digital. The Zenith Advertising Expenditure Forecasts said there is no evidence global advertisers are shifting budgets away from digital, while locally ad spend is being fuelled by strong online classifieds and marginal growth in metro TV. [READ MORE »]( News [Nine wins the TV ratings week as Ten slips to fourth with just 8.4%]( Ten’s share of total people for the sixth week of the official ratings period put it in fourth behind Nine (24.1%), Seven (22.2%) and ABC (12.2%). The channel’s total people share of just 8.4% only beat SBS, which had 4.5% of the audience. Nine’s dominance can largely be attributed to the success of the final few episodes of Married at First Sight – the finale of which is now 2018’s most-watched show of the year. [READ MORE »]( News [Kaimera wins media account for property consultancy Knight Frank]( Independent media agency Kaimera has won the local media account for global real estate business, Knight Frank. Kaimera emerged on top after a four-way pitch and will handle strategy, consulting, planning and buying. [READ MORE »]( News [Brands warned about risks of aligning with social causes]( Brands need to understand their audiences before aligning with a social cause, warned Eleven PR and TBWA Sydney’s creative director Russ Tucker at Thursday’s CommsCon. “You really need to know your consumer before you jump into it. Brands that have been burnt – where it has gone wrong – it’s because they haven’t road tested it on their audience or they haven’t had enough conversations with different parts of their business, I’m talking about outside of the marketing, CMO bubble, it’s actually people on the ground,” he said. [READ MORE »]( News [Canesten launches Thrush: The Musical to reduce stigma around condition]( Bayer’s thrush treatment Canesten has partnered with media agency PHD and sketch comedy group SketchShe for a campaign which aims to reduce the stigma and embarrassment surrounding the condition. The bespoke music video was created off the back of the insights that 75% of women experience thrush at least once in their lives, most are too reticent to admit or discuss it, and are even less willing to share information with others about the condition. [READ MORE »]( News [The Bachelor's Nick 'Honey Badger' Cummins becomes face of Volkswagen's Amarok]( This year’s star of The Bachelor, former Wallabies star Nick ‘Honey Badger’ Cummins is increasing his media profile further by becoming the face of Volkswagen’s Amarok line of vehicles. The car brand kicked off its association with Cummins last year, with the Volkswagen Amarok Extended Test Drive social campaign, but this new multi-year deal will feature a line of on-going social, digital and retail television campaigns. [READ MORE »]( News [Moët Hennessy Australia appoints The Zoo Republic for below-the-line and shopper work]( Moët Hennessy Australia, the parent company behind the likes of Dom Pérignon, Veuve Clicquot, Chandon, Belvedere, Cloudy Bay and Moët & Chandon, has appointed a new agency to manage its below-the-line campaigns. The Zoo Republic won the shopper and BTL elements of the account after the brand reviewed its strategy and agency partners. [READ MORE »]( News [The Royals tap military-grade camera for Strand Arcade campaign]( Creative agency The Royals has used thermal imaging technology to launch the 2018 autumn/ winter campaign for Sydney shopping district The Strand Arcade. The TK1 camera used for the shoot is the only commercially available unit in Australia, with the technology usually employed by the military, law enforcement, firefighting, medical, and engineering fields. [READ MORE »]( News [Brand partnerships agency Lacuna launches with GM Holden as foundation client]( Former Carat staffers Natalie Kean and Alex Wright have joined forces to launch brand partnerships, talent management, and content creation agency Lacuna. The agency has picked up the GM Holden account and has already worked with Carat to deliver the car brand’s recent partnership with Instagram star and comedian Celeste Barber. [READ MORE »]( News [Sunshine Coast launches campaign featuring Bindi Irwin ahead of Commonwealth Games]( Visit Sunshine Coast has launched a new ad campaign ahead of the Commonwealth Games which is being held at the Gold Coast in April. The 30-second ad features Australian TV personality and daughter of the late Steve Irwin, Bindi Irwin, feeding a crocodile at Australia Zoo. [READ MORE »]( News [Greenpoint Media wins five new PR and content marketing accounts]( Melbourne PR and communications agency Greenpoint Media has been appointed to five new accounts, including real estate agency Buxton, health and wellness brand Golden Grind, real estate developer EcoWorld and its Yarra One development, craft brewery Bridge Road Brewers, and fintech startup Pelikin. Last year, the agency had a massive win, picking up the Cricket Australia public relations account. [READ MORE »]( News [Epic PR relocates from Singapore to Melbourne]( Communications and public relations agency Epic Public Relations has relocated from its home-base of Singapore to Melbourne. In Singapore, the agency worked with brands including Yahoo, Tiger Beer, Pfizer, Cointreau and F1’s Amber Lounge. [READ MORE »]( News [Pulse Communications hires Remy Le Fèvre as director]( Remy Le Fèvre has joined Pulse Communications in the newly created role of director. Le Fèvre joins Pulse Communications from his previous role at Ogilvy & Mather Group in the UK, where he was a creative director. [READ MORE »]( News [Sarah Bell joins The 6AM Agency as head of social]( PR agency, The 6AM Agency, has appointed Sarah Bell as its head of social. Bell joins the agency after four-years at DigitasLBi where she was the head of social operations across Asia Pacific. [READ MORE »]( Sponsored Post American Airlines, TripAdvisor, Flight Centre and more have secured their place Some of the biggest brands in travel and tourism have already booked their place for [Mumbrella’s Travel Marketing Summit]( on April 12. The one-day program is a marketing-specific deep dive that will help you keep your competitive edge in a fast-paced industry. International and local experts will provide key insights into the current state of travel marketing, discuss how you can better provide personalised experiences to travellers, glean more insights from data and find opportunities in niche markets. [Grab your ticket online now.]( F.Y.I. • [Jayde Walker to lead Story Lab partnerships team]( • [ADMA launches IQ for Business to improve data skills]( • [WWF and UN challenges creative agencies in Project Extraordinary sustainability competition]( • [Ten appoints Andrew Jackson as head of government and regulatory affairs]( • [Gold Coast creative agency 40/40 launches sub-brand Golden Walls]( • [Unruly and MediaCom partner to reveal how advertisers can target different cultural groups via video]( • [Formula 1 Results to be displayed live in out-of-home campaign via Posterscope]( Jobs [22 New Jobs]( MOST DISCUSSED [WhiteGrey's Sydney MD Andrew Davenport departs]( [Former Fairfax exec Sean Aylmer labels journalists ‘miserable’ and ‘insecure’, says revenue model is broken]( [CUB's Ginger Gene ad banned for 'vilifying' red heads]( [Matt Eastwood departs JWT as agency abolishes worldwide chief creative officer role]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](