Howcroft reflects on first year | Nova launches youth site | Foxtel to ditch cable | APN Outdoor boss soothes unions | 34 new jobs | Motherhood forces comms rethink

[View Newsletter Online]( [Mumbrella Newsletter]( The first masterclasses for Mumbrella360 have been announced Senior industry executives have been announced to lead the first masterclasses at [Mumbrella360,]( covering audience segmentation, insights on influencer authenticity, tips on making the most of Out-of-Home media, approaches to generating business insights and profitable advice on connecting with multicultural audiences. The masterclass zone is where you’ll get practical advice that you can implement in your business straight away. Save $600 with earlybird tickets, [book now.]( News [Nova launches Goat, a millennial focused new mobile-only website]( Nova Entertainment has launched Goat, a mobile only platform aimed at the youth market, Mumbrella can reveal. The platform is Nova’s biggest investment in a digital product to date with chief executive officer of Nova, Cathy O’Connor, telling Mumbrella the website is about building out Nova’s proposition for millennial audiences. [READ MORE »]( Features ['Selling the power of creativity': PwC's CCO Russel Howcroft, one year on]( Just over one year ago, adland heavyweight Russel Howcroft joined one of the big four consultancies as chief creative officer. Mumbrella’s Abigail Dawson sits down with Howcroft to discuss his role at PwC, his achievements one year on and the relationship between creatives and consultancies. [READ MORE »]( News [Mumbrella Awards first deadline is today, one more week until final deadline]( The first deadline for the Mumbrella Awards is today, with early entries closing at midnight tonight. There is still one week left to get entries in, however, with the final deadline at midnight on March 23, albeit at an additional cost of $100 per entry. This year’s Mumbrella Awards feature 31 categories across multiple disciplines including insight, innovation, data, collaboration, real-time marketing, social, UX as well as the awards for the best campaigns and agencies. [READ MORE »]( News [Foxtel confirms plans to ditch cable and move customers over to satellite]( Foxtel has confirmed plans to turn off its cable services and move subscribers to satellite connections, claiming the shift will provide a more reliable service for customers wanting high definition programs. The move, first reported by Trevor Long on tech website ETFM, will see customers receiving Foxtel’s service through the NBN-owned hybrid fibre optic (HFC) cable network migrated over to the satellite service. [READ MORE »]( News [APN Outdoor CEO James Warburton attempts to calm dispute with ACTU]( APN Outdoor CEO James Warburton has reached out to ACTU chief of staff Ben Davidson after the union organisation accused APN of banning its recently launched Change The Rules campaign, Mumbrella can reveal. The New Daily website yesterday reported APN Outdoor had denied the ACTU access to advertising space on buses across Australia’s major capital cities due to management concerns about the political message. [READ MORE »]( News [ARN boss says iHeartRadio will 'operate as usual' following iHeartMedia bankruptcy]( ARN CEO Rob Atkinson said he expects iHeartRadio Australia will “continue to operate as usual” following iHeartMedia’s filing for bankruptcy. iHeartMedia, the parent company of ARN’s streaming partner iHeartRadio, filed for Chapter 11 bankruptcy in the US today. [READ MORE »]( Opinion [What resigning from my comms job taught me about motherhood and being my own boss]( After resigning from her full time executive comms position, a colleague told Amber Brodecky: ‘this is a sad day for women’. Here, she reflects on the lessons learned after trying to ‘have it all’. Last year I was privileged to be appointed as executive director, communications at the Peter Mac Cancer Centre, an internationally recognised brand doing amazing things for the community. [READ MORE »]( News [Former Nine digital boss Alex Parsons joins Adcorp as CEO]( Alex Parsons, Nine’s former chief digital officer, has been appointed CEO of ASX-listed advertising agency Adcorp. Parsons left Nine six months ago, shortly after Karen Madden’s appointment as group marketing director. [READ MORE »]( Opinion [What I learned in my first 100 days at Buzzfeed]( Simon Veksner joined BuzzFeed Australia as creative director in December last year. Here, he compares his new role to his adland days, where free biscuits were banned and ‘argument with creative director – 1.5 hrs’ never showed up on the timesheet. After 20 years of working in ad agencies, I have now spent 100 days at BuzzFeed. So what’s different? [READ MORE »]( News [Fairfax axes regional group editors in Australian Community Media restructure]( Australian Community Media, Fairfax’s suburban and regional newspaper publishing arm, has restructured its editorial team with a number of senior editors to leave the company. The restructure, announced this morning by Australian Community Media’s editorial director Rod Quinn, follows the axing of six Western Sydney suburban titles and the departure of ACM director John Angilley late last year. [READ MORE »]( Opinion [How CMOs lost their mojo]( With agencies becoming increasing enfeebled and brands stagnating, Michael Farmer argues it’s time for marketers to reassert their authority and find a way to mend their wilting discipline. Marketing is not fully represented by the career-stressed chief marketing officer. Marketing is not the digital/social specialist or the advertising manager. Marketing is not the head of promotions or the brand manager. [READ MORE »]( News [Hamish Stewart departs R/GA as ECD]( Hamish Stewart has departed R/GA as one of its executive creative directors, recruiting Craig Brooks as his replacement. Stewart joined R/GA in 2014 from his previous stint at M&C Saatchi where he was the group creative director for two years. [READ MORE »]( News [Publicis Groupe launches Groupe Leadership Team]( Publicis Groupe has launched a Groupe Leadership Team (GLT) consisting of executive leaders across Australia and New Zealand to encourage collaboration across the group as part of its ‘Power of One’ philosophy. The Groupe Leadership Team includes Michael Rebelo, CEO of Publicis Communications ANZ; Matt James, CEO of Publicis Media ANZ; Marcos Kurowski, group vice president and managing director of Publicis.Sapient ANZ; Pauly Grant, chief talent officer, Publicis Groupe ANZ and Henri Raymond, chief financial officer, Publicis Groupe ANZ. [READ MORE »]( Opinion [It's time for charities to stop being afraid of their marketing spend]( Instead of equating frugality with morality, Lawrence Jackson says it’s time for charities to take control of their marketing spend and realise that to make a big impact, they’re going to have to spend a dollar or two. Whether it be someone shaking a tin at the traffic lights, a cold call at dinner or a personalised letter from a charity, chances are: you can recall the last time you were asked to donate. And yet, despite what feels like increasing persistence from a growing charity sector, fewer Australians are giving. [READ MORE »]( News [My Kitchen Rules and Gogglebox top key advertising demographics on Thursday night]( My Kitchen Rules and the news helped Seven to a 22.5% main channel share win on Thursday night, with 945,000 metro viewers tuning in to watch the home cooks battle it out. Despite being the ninth most-watched program overall, Gogglebox came second in key advertising demographics 16-39, 18-49 and 25-54, while My Kitchen Rules came in first. [READ MORE »]( Features [How does... DSP, SSP and DMP work?]( Each week, we ask some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, IAB Australia’s Kamani Krishnan explains the difference between DSP, SSP and DMP. [READ MORE »]( News [FORWARD Agency wins Beiersdorf PR pitch]( FORWARD Agency has been appointed by Beiersdorf Australia to its public relations and influencer agency account. Following a competitive pitch process, the appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including Nivea, Nivea Men and Elastoplast. [READ MORE »]( Opinion [Content marketing is immune to digital advertising's cold]( While the world of digital advertising is suffering from major trust issues, Edge’s Richard Parker believes content marketing shouldn’t be tarnished with the same brush. It feels like there’s a bit of a perfect storm about to hit the online advertising space. Industry academics and commentators like Byron Sharp, Mark Ritson and Peter Field have for some time been pushing – for different and overlapping reasons – for a re-balancing of media spend away from digital and back to traditional channels in the name of effectiveness. [READ MORE »]( Opinion [In defence of online marketing - let's not give up just yet]( Despite endless features heralding the end of digital marketing, Hypetap co-CEO Detch Singh believes it’s not time to give up, but it might be time to adapt. It’s a classic case of fear-mongering by those with vested interests: first, big global brands reevaluate annual marketing strategies and remove spend from ineffective and potentially damaging digital channels (and in some cases, rightfully so). [READ MORE »]( News [Holden asks 'you sure?' through important life stages in latest Commodore campaign]( Holden has again partnered with The Monkeys to launch a new campaign for its all new Holden Commodore, asking a boy “you sure?” as he goes through important life events. The 60 second ad features a sister asking his brother “you sure you can be out late?”, a wrestling coach asking “you sure you’re okay?”, his friends asking “you sure about this?”, his friend asking “you sure about her” and his girlfriend asking “you sure we won’t get caught”. [READ MORE »]( News [The IMPACT Agency hires Ruby Thomas as digital strategist]( Communications business The IMPACT Agency, has appointed Ruby Thomas as a digital strategist. Thomas was previously the branded content and talent manager at Mamamia before spending a year freelancing. [READ MORE »]( Sponsored Post Join the travel and tourism industry in celebrating on April 12 This year’s [Mumbrella Travel Marketing Awards]( will see some of Australia’s leading travel and tourism brands and agencies compete to take home the prize in a ceremony on April 12. Carnival Cruise Line, Air New Zealand, Luxury Escapes, MediaCom, Klick Communications, Edelman, Grin Creative and VisitCanberra were among those shortlisted. You can book a ticket to attend both the Travel Marketing Summit and awards, or secure your table for the awards night only. [Book your seats now]( and get ready for a night of industry celebration. F.Y.I. • [Crocmedia launches 2018 AFL season initiatives]( • [Shoppers have become blind to point-of-sale, claims Aussie report]( • [20Four appoints We Think Media as exclusive advertising representative]( • [Image licensing service Media Register launches]( • [Audible to launch a creative’s content development retreat as part of Audiocraft]( • [Ben & Liam to broadcast live from Melbourne International Comedy Festival]( • [UM creates director of people and wellbeing role, appoints Jessica Paige Ross]( • [Young talent boosts Deloitte Digital’s continued growth]( • [Host/Havas wins business.gov.au website development]( Jobs [34 New Jobs]( MOST DISCUSSED [Phil McDonald departs Y&R as CEO 'effective immediately']( [Melbourne radio ratings: Fox FM kicks off the year as most-listened-to FM station across the board]( [Foxtel to make further layoffs in call centres to compete with global counterparts]( [Pure Profile claims it was misled over its $25m+ acquisition of digital agency Cohort]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](