Ex-radio chief joins Tribe | News Corp shakes up management team | Spartan’s hashtag fail | Rove’s TV return | Apple unveils powerful take on marriage equality | 22 new jobs | Media companies unite to fight Rebel Wilson

[View Newsletter Online]( [Mumbrella Newsletter]( Retail Marketing Summit kicks off on Wednesday - will you be there? Kicking off this Wednesday at the Sofitel Sydney Wentworth, [Mumbrella’s Retail Marketing Summit]( will be a meeting of top marketing minds across the retail & FMCG space. With international experts on stage, and leading brands in the audience, this is one day out of office that you can’t afford to miss. Brands like Coca Cola, Scentre Group, LendLease, Nissan, NAB and more will learn how to take their organisations and campaigns to new heights, with lessons in customer experience, search marketing, digital trends to watch, emerging markets and more. There’s still time to grab a ticket, so [book now.]( News [News Corp, Fairfax and TV networks join Bauer in fight against $4.5m Rebel Wilson defamation payout]( News Corp, Fairfax, Seven, Nine, ABC and Macquarie Media have banded together to help Bauer Media in its appeal against its $4.5m defamation payout to actor Rebel Wilson. The organisations take issue with the size of the damages awarded to Wilson and how much it exceeds the damages cap, media lawyer Justin Quill wrote in the Herald Sun on behalf of the alliance. They also contend the case has implications for free speech in Australia. [READ MORE »]( News [Apple Australia celebrates same sex marriage with 'First Dance']( Apple Australia has launched an advertising campaign featuring the celebrations of newly married same sex couples. “First Dance” – shot on the iPhone X – features Australian musician Courtney Barnett’s reinterpretation of INXS’s Never Tear Us Apart. [READ MORE »]( News [Tribe ramps up sales efforts with hire of Nick Randall and Sammy Lewis]( Influencer platform Tribe has hired media sales heavyweights Nick Randall as its chief revenue officer and former HuffPost commercial director Sammy Lewis as sales director. Randall is a former sales boss of Fairfax Radio Network, and took charge of the sales operation of Macquarie Media when Macquarie Radio Network and Fairfax merged their radio assets in 2015. [READ MORE »]( News [News Corp launches prestige division as Nick Smith exits]( News Corp has unveiled a restructure of its mastheads which will see the company’s premium newspaper and magazine brands fall into the same division for the first time. The Australian will now sit with the company’s magazine brands licensed from Conde Nast International – Vogue Australia, Vogue Living and GQ – as part of the News Prestige Network. [READ MORE »]( Dr Mumbo [Dr Mumbo: There ain't no party like a #SpartieParty. There is no party]( Can there be anything lonelier for a social media manager than throwing a hashtag party and nobody turning up? Dr Mumbo needs only to turn to Seven’s efforts to promote Australian Spartan for the answer. [READ MORE »]( News [Rove McManus to host new Ten panel quiz Show Me The Movie]( Rove McManus is to return to TV hosting, with a new panel show on Ten. McManus will host Show Me The Movie, which will feature teams captained by comedian Joel Creasey and Offspring actor Jane Harber tackling film questions. [READ MORE »]( News [News Corp launches 'We're For You' TV push with ad inspired by Beatles' A Day In The Life]( News Corp has launched a TV advertising blitz across Australia featuring brand ads for its metro news mastheads. Created by Ted Horton’s Big Red, the ads began airing on Sunday in Sydney, Melbourne, Brisbane, Adelaide and Hobart. [READ MORE »]( Features [What does a commercial director actually do?]( In this new feature for Mumbrella, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Georgia Woodburne, commercial director at adtech provider Inskin. [READ MORE »]( News [Australian Spartan debuts with half the audience of Ninja Warrior]( Australian Spartan – Seven’s take on the obstacle course competition genre spawned by the success of Nine’s Ninja Warrior – has premiered with a metro audience of 816,000 viewers. The viewing figure is well below its rival Ninja Warrior, which debuted to a metro audience of 1.68m in July last year. [READ MORE »]( News [Seven snatches Modern Family from Ten]( Seven has confirmed that it has seized the rights to air new episodes of Modern Family. The US sitcom was previously one of Ten’s most reliable ratings drivers, before the broadcaster’s insolvency saw the News Corp aligned Fox Studios cancel its output deal back in October. [READ MORE »]( News [ACCC to include focus on digital and programmatic advertising in media inquiry]( The Australian Consumer and Competition Commission’s inquiry into Google and Facebook’s impact on Australian news and advertising will include a strong focus on the effects of programmatic and big data platforms, the regulator flagged in its issues paper released this morning. Announced by the Federal government in December, the inquiry came after the Senate passed the media reforms package which were partly justified on the basis Australian media companies lacked the scale to compete with the global tech advertising platforms. [READ MORE »]( SUPPORTED [IBM AI expert to present exclusive webinar on Mumbrella]( One of IBM’s most senior artificial intelligence experts in the APAC region will present a webinar on Mumbrella. Alexander Mahr’s sponsored session will focus on how AI can be used to improve customer experience and how it is radically changing the role of a marketer in 2018. [READ MORE »]( News [Sports intelligence company Gemba launches sponsorship evaluation tool Turnstile]( Sports consultancy Gemba has launched a new tool aimed at help advertisers and sports administrators value sponsorship packages. Turnstile takes in factors such as tickets, hospitality and media assets, the effectiveness of logo exposure and the engagement and purchasing power of the sport’s fans. [READ MORE »]( News ['Those who know use Moro' says olive oil brand in ad from Publicis]( Olive oil brand Moro has launched its latest advertising campaign telling Australians ‘those who know’ good olive oil use Moro for its passion for quality and commitment to perfection. The 30 second television ad created by Publicis Melbourne aims to share the Spanish origins of the brand and highlight Moro’s dedication to quality by showing a family using the olive oil as a key ingredient at their family barbecue. [READ MORE »]( News [Olympics helps Seven win weekly ratings, while Married At First Sight delivers strongly for Nine]( The Winter Olympics and Married at First Sight turned the second week of the official ratings year into a two-way battle between Seven and Nine. Seven won the share battle in most of the key advertising demographics, while Nine’s relationship reality show MAFS was most watched program of the week, according to preliminary data from Oztam. [READ MORE »]( News [Grant Williams departs Nine after two decades]( Nine’s deputy director of news and current affairs Grant Williams has quietly departed after more than 20 years connected to the network. Nine confirmed that Williams’ contract had recently expired and not been renewed. [READ MORE »]( News [Macquarie University appoints Vizeum as marketing communications agency]( Macquarie University has appointed Vizeum as its “marketing communications agency”, the Dentsu Aegis-owned agency has revealed. In January, the university appointed TBWA Sydney to its creative account following a pitch. 303 MullenLowe had previously handled both media and creative for the brand. [READ MORE »]( Opinion [When the media cover mass shootings, would depicting the carnage make a difference?]( The University of Oregon’s Nicole Smith Dahmen questions if the media has a responsibility to cover the far less sanitised details of America’s mass shootings. Since 20 children were gunned down at Sandy Hook Elementary School in December 2012, we’ve seen public calls for the release of crime scene photos – the idea being that the visceral horror evoked by images of young, brutalized bodies could spur some sort of action to combat the country’s gun violence epidemic. [READ MORE »]( News [UnLtd Big Clash cricket match raises over $120,000]( The fourth annual Big Clash cricket tournament – which this year spanned two cities and had over 50 companies taking part – raised $124,000 for its partner charities. The event was organised by UnLtd which connects the media, marketing and advertising industries with charities focused on assisting children and young people at risk. [READ MORE »]( Sponsored Post Grab your Mumbrella360 earlybird ticket to see leading global experts for less The session announcements are rolling out weekly for [Mumbrella360,]( which will see a host of Australia’s leading marketing and media experts take the stage in June alongside global first-time presenters in Australia: Christi Olson, Microsoft’s leading thinker on the intersection between artificial intelligence, voice and search; and the CEO & ECD of AdWeek’s International Agency of the Year, Swedish-based Åkestam Holst, Petronella Panérus and Magnus Jakobsson. Be sure to [grab your earlybird ticket now.]( F.Y.I. • [The Search Factory rebrands to iProspect Brisbane]( Jobs [22 New Jobs]( MOST DISCUSSED [Apple Australia celebrates same sex marriage with 'First Dance']( [Nick Xenophon releases all-singing, all-dancing musical campaign for SA election]( [Sarah Wilson's I Quit Sugar to close its doors]( [Fairfax profits tumble 54% as company flags it will 'take advantage' of media consolidation]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](