Trimantium float on hold after no-show of overseas cash | What Yahoo7 got wrong | Ex-Domain boss accused | Bauer in digital rethink | In defence of Lady Doritos | 56 new jobs | Foxtel shuts another channel | How to win awards | Tesla in space: Best PR stu

[View Newsletter Online]( [Mumbrella Newsletter]( Grab your Mumbrella360 earlybird ticket to see leading global experts for less The first speaker announcements have already rolled out for [Mumbrella360,]( which will see three first-time presenters in Australia take the stage: Christi Olson, Microsoft’s leading thinker on the intersection between artificial intelligence, voice and search; and the CEO & ECD of AdWeek’s International Agency of the Year, Swedish-based Åkestam Holst, Petronella Panérus and Magnus Jakobsson. More international announcements will be rolling out very soon. Save on tickets to attend the full three-day event with [earlybird rates now.]( News [Former Domain boss Anthony Catalano accused of misconduct by Fairfax press]( Following the resignation of Domain chief executive Anthony Catalano last week, allegations have surfaced of a sexist culture that tolerated misbehaviour and poor decision making within the real estate company that was spun out of Fairfax last year. In a serious of stories in the Australian Financial Review and Fairfax’s metro titles, the company is alleging Catalano “oversaw a boys club workplace culture” at the newly listed organisation with complaints stretching back two years. [READ MORE »]( News [Trimantium GrowthOps misses key float milestone with delay in overseas money blamed]( The complex merger of independent agencies and tech companies including AJF Partnership and Khemistry into new venture Trimantium GrowthOps has missed a key deadline for settlement of its ASX share offering. Late last week Trimantium GrowthOps placed a notice on its website saying it had placed 70 million shares at a dollar each, valuing the group at the bottom end of its $142.6 million to $166.4 million valuation range. But the company says that not all of the money – which should have arrived yesterday – has turned up. [READ MORE »]( News [Bauer Media reveals key digital appointments with Weight Watchers' Fiona Baker becoming Now To Love managing editor]( Bauer Media has appointed the former editor of Weight Watchers magazine Fiona Baker to the newly created role of managing editor of Now To Love, as part of what the company describes as an ‘evolution’ of its digital business. Baker has previously worked within the digital team across The Australian Women’s Weekly and Woman’s Day. She has also held senior digital roles at News Corp, including news editor of Kidspot and editor of Body and Soul. [READ MORE »]( News [Mumbrella Travel Marketing Awards entries close tomorrow]( Final entries for the 2018 Mumbrella’s Travel Marketing Awards are closing tomorrow. In its second year, the number of categories has doubled to 19 awards available including PR Agency of the Year, Media Agency of the Year and Advertising Agency of the Year. Other new categories include Best User Experience, Best Use of Face-to-Face/Experiential Marketing, Best Use of Data, Award for Innovation, Award For Bravery, Disruptor of the Year and Breakthrough Destination of the Year. [READ MORE »]( Opinion [What went wrong with Yahoo7's bewildering media release?]( Following Yahoo7’s jargon-heavy restructure announcement on Tuesday, Fee Townshend, director of Curve Comms, takes a look at the nitty gritty of what went wrong. It seems ironic that a publishing company – which exists to provide us independent news and insights – has taken such a clumsy and cagey approach to sharing its own business. But there you go. [READ MORE »]( Opinion [How to maximise your awards chances]( An essential factor in winning awards is understanding what the jury is looking for. With the Mumbrella Awards call for entry now live, Mumbrella’s head of marketing Danika Porter – who has both written award-winning entries and been a juror – offers her advice on where to begin. I’ve been on both sides of the fence. Firstly, as the one labouring for days writing an entry, eagerly awaiting the shortlist announcement and jubilantly celebrating when being announced as the winner on stage. Secondly, in my role as head of marketing at Mumbrella, I’ve been both responsible for marketing our awards to the industry and privileged to sit on the juries. It’s allowed me to note the same juror observations time and time again, and witness the common elements that winning entries possess. [READ MORE »]( Opinion [The #LadyDoritos fiasco might not be as bad as you think]( After #LadyDoritos well and truly caused a storm of viral outrage this week, Bec Brideson decided it was time to stop guzzling the online haterade. PepsiCo CEO Indra Nooyi recently made headlines after she announced cleaner, smaller and less loud Doritos for women were in the works. The outrage was immediate, and Lady Twitter descended on Nooyi with a passion. [READ MORE »]( Features [Why BuzzFeed Australia isn't screwed]( BuzzFeed has been making global headlines for major job cuts in its US and UK offices. Mumbrella’s Zoe Samios sat down with BuzzFeed Australia’s general manager and editor in chief, Simon Crerar and David Nemes, vice president of brand strategy to discuss how the Aus office is bucking the trend. In the last few months, more than 40 staff in BuzzFeed’s UK offices and 100 in the US have lost their jobs. The cuts were part of an attempt by the publisher to change its business model and boost revenue, after The Wall Street Journal reported it would fall short of its revenue projection — of around $350 million — by about 15% to 20%. By all accounts, the publisher’s global situation doesn’t look great. [READ MORE »]( News [Foxtel shuts FX channel, moves key content to Showcase]( Foxtel will close its FX channel from the end of the month with key programs moving to Showcase, the company has revealed. In a note to subscribers, Foxtel said due to evolving “consumer viewing habits” it was reviewing a number of channels to assess whether they meet performance criteria. [READ MORE »]( Opinion [Elon Musk, the world's best PR starman]( Elon Musk has just launched a Hitchhiker’s Guide to the Galaxy-themed car into space. Here, Scott Rhodie waxes lyrical on the Tesla CEO’s out-of-this-world PR abilities. I believe most of us are waiting for Elon Musk to unveil his secret evil volcano lair, but until he does, I think we can all agree that he has the unbelievable knack of creating global headlines. His latest little project sees a combination of his SpaceX program, his Tesla company and his geekiness coming to the fore. [READ MORE »]( News [Bohemia appoints Sam Westaway as media director in Melbourne]( Bohemia’s growth ambitions in the Melbourne market have continued, with the agency appointing Vizeum’s former director of client services, Sam Westaway, to the role of media director. CEO of the M&C Saatchi-owned agency, Brett Dawson, said it was a critical appointment for the group. [READ MORE »]( News [NT News' graphic description of backpacker Peter Falconio's murder not justified, rules APC]( An article published in the NT News headlined ‘Falconio ‘Cut Up, Dumped” in print with a photograph entitled ‘Slain British backpacker Peter Falconio..with girlfriend Joanne Lees’, has been lambasted by the press watchdog after Falconio’s mother said it was published without any regard for the distress it would cause to her and her family. The Australian Press Council found the NT News’ graphic description of the alleged handling of Falconio’s body caused substantial offence to the family. [READ MORE »]( Opinion [Tourism Australia's ad is the perfect reminder of why AVEs don't work]( Despite claiming its Crocodile Dundee Super Bowl campaign earned ‘$30 million in free media’, Zendesk’s Marissa Tree is here to offer a friendly reminder that no one in the PR industry has actually figured out how to accurately calculate such a number. As a PR person, there’s something about ads generating earned (aka free) media coverage that has always made me chuckle quietly to myself, while also wanting to high five my creative cousins for making clever content that creates buzz. [READ MORE »]( News [Fee Townshend departs Eleven PR to launch Curve Comms]( TBWA’s PR agency, Eleven, has seen its Melbourne managing director, Fee Townshend, depart the agency to launch a strategic communications consultancy, Curve Comms, Mumbrella can reveal. Townshend joined Eleven in January last year when the agency launched its Melbourne office. [READ MORE »]( News [nbn's chief corporate affairs officer Karina Keisler set to depart]( Karina Keisler is departing the nbn as its chief corporate affairs officer in August. Joining the nbn in 2014 as its executive general manager of corporate affairs, Keisler was promoted three years later. [READ MORE »]( News [Big Clash cricket teams reveal players ahead of tomorrow's match]( UnLtd has announced the players for today’s Big Clash cricket match, which will see ‘techies’ take on media owners and creatives go up against media agencies. The event will aim to raise over $100,000 for young people at risk. [READ MORE »]( News [Switched On Media drops the word 'media' to lose 'traditional connotations']( WPP’s digital agency Switched On Media has rebranded to Switched On, dropping the word ‘media’ to lose any traditional connotations with the word. Chris Hitchcock, managing director of Switched On, told Mumbrella: “Dropping the ‘media’ from our name to become Switched On was almost a no-brainer, the name ‘Switched On Media’ and the acronym SOM is part of who we have been but it really has connotations of traditional media, above the line, but also pigeon holes us down a particular route and our business for a long time now has been much more diverse than that.” [READ MORE »]( Opinion [Life after Fairfax: How I discovered the art of leaving]( After her two decades at Fairfax ended, along with many others, in 2016, columnist Fiona Smith realised life outside of the newsroom was a lot sunnier than she’d expected. It is coming up to two years since I separated – from a job that I loved. After 21 years with the one organisation, it lasted almost twice as long as the average marriage. So, what is life like now? Pretty damn good, thanks for asking. [READ MORE »]( News [Catherine Strong joins Citadel-Magnus as associate director]( Financial PR firm Citadel-Magnus has appointed Catherine Strong to the role of associate director. Strong joins the agency from Media & Capital Partners where she was an account director for two and a half years. [READ MORE »]( News [Fetch launches 7Plus, Commonwealth Games and Olympics applications]( Seven will add 7Plus, OlympicsOn7 and Commonwealth Games applications to its Fetch TV offering. The new applications will be available from March, adding to Seven’s existing presence on the subscription television service. [READ MORE »]( Opinion [The Post is a reminder of Australia's dangerously precarious press freedom]( NewsMediaWorks CEO Peter Miller argues that the fine display of journalism depicted in the The Post might be in danger if the Turnbull Government’s proposed espionage laws go ahead. Last weekend I took myself off to The Orpheum at Cremorne, surely the best cinema in Sydney, to watch The Post. I enjoy a political thriller more than most and still enjoy re-runs of All the President’s Men, released in 1976. The Post, set in the early 1970s, is another political thriller of rare quality and, I reckon, importance. [READ MORE »]( News [Influencers don Valentine's Day jumpers for Doritos campaign]( Doritos and PHD have launched limited edition couples jumpers to promote its ‘Doritos Collide’ packets. The Valentine’s Day campaign will see PHD, Doritos and Pedestrian launch an online store which will sell a jumper made for two people. [READ MORE »]( News [Goa launches in-house creative offering with Greg Crawford]( Brisbane based out-of-home media company Goa has launched its own in-house creative offering with Publicis Mojo’s Greg Crawford heading the division. Crawford was formerly a creative director at Publicis Mojo and McCann Brisbane. [READ MORE »]( News [Polkadot Communications appointed to Palmer's PR account]( Beauty brand Palmer’s has appointed Polkadot Communications to handle its public relations account. Polkadot Communications will be tasked with raising awareness of its products range and finding opportunities for its brand ambassador Georgia Love. [READ MORE »]( News [Brisbane Broncos 'more than just a logo' says new campaign]( The Brisbane Broncos have launched a new campaign positioning the Rugby League team as “more than just a logo”. Created by Next Thursday, the 2018 campaign looks to grow the club’s membership by showcasing experiences only spectators of the game will receive. [READ MORE »]( News [History Will Be Kind retains PR account for Nestlé Confectionery]( History Will Be Kind has retained the PR account for Nestlé’s confectionery brands which includes Allen’s and KitKat. The agency will be tasked with reigniting Australians’ passion for the brands, delivering campaigns and working with Nestlé’s agency roster. [READ MORE »]( Sponsored Post It’s time to book your CommsCon Awards tables to celebrate [Mumbrella’s CommsCon Awards]( judging has wrapped up, with an impressive shortlist now in the running to take home a prize on March 22. Red Agency, Sefiani Communications, The Sydney Opera House, finder.com.au, AMP, UBank, BBC Worldwide, Sling & Stone and many more made the cut. To get in on the excitement firsthand and support the outstanding work across the industry over the past year, you can book your ticket to the CommsCon Awards ceremony. Tables sell out quickly each year, so [secure yours online now.]( F.Y.I. • [APN Outdoor to work with Pureprofile on new research service]( • [Y&R to lead Thrifty Brand Refresh]( • [Ross Blackam appointed head of Fairfax programmatic trading and partnerships]( • [Uthayan Selvaraj joins Emotive as head of post production]( • [Seven News to run news bulletins on Amazon Alexa, Google Home and Apple HomePod]( Jobs [56 New Jobs]( MOST DISCUSSED [Atomic 212 CEO Jason Dooris exits agency after awards revelations]( [Craig McLachlan launches legal action against ABC, Fairfax and Christie Whelan Browne]( ['It's not a movie, it's a commercial': Tourism Australia release more Crocodile Dundee ads]( [CEO of McCann Ben Lilley to step down]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](