Yahoo7 speculation grows | The Works to expand | Striking the right #metoo defamation balance | Telstra's ad tech retreat | 62 new jobs | How does Ads.txt work?

[View Newsletter Online]( [Mumbrella Newsletter]( Join marketers from Australia’s leading retail & FMCG brands [Mumbrella’s Retail Marketing Summit]( is fast approaching – on February 28, spend one day in a room with leading marketers from across Australia’s biggest retail and FMCG brands. Join brands like Subway, NAB, Estee Lauder, Lendlease, H&R Block, Snapchat and more who have already booked their tickets. You’ll get a packed day of insights – from New York’s leading authority on global retail and shopping trends, Jon Bird; to the CMO of Aussie fashion giant, THE ICONIC – it’s one day for marketers you won’t want to miss. [Grab your ticket now.]( News [Job cuts speculation mounts ahead of Yahoo7 staff meetings]( Speculation continues around the scale of Yahoo7’s planned redundancies following yesterday’s ambiguous press release stating the company was restructuring to increasingly use the Oath technology platform. Yahoo7 confirmed to Mumbrella that chief revenue officer, Paul Sigaloff, would be remaining with the company, but declined to make any further comment on redundancies ahead of staff meetings, which Mumbrella understands will be taking place later this week. [READ MORE »]( Opinion [Craig McLachlan, defamation and getting the balance right when sexual harassment goes to court]( What happens after a newspaper publishes accusations of sexual harassment? To find out, The University of South Australia’s Rick Sarre digs into the law books in this crossposting from The Conversation. Last week Rocky Horror Show actor Craig McLachlan issued defamation proceedings against Fairfax Media, the ABC and former co-star Christie Whelan Browne, one of the women who has accused McLachlan of sexual harassment. While no criminal charges have been laid, police are currently investigating allegations McLachlan committed multiple sexual offences while performing in the Rocky Horror Show in 2014. McLachlan has denied the allegations. [READ MORE »]( News [The Works set to open Melbourne operation]( RXP’s The Works has announced it will be opening a Melbourne office in a move to further build the Sydney agency’s presence in the city. The creative agency was acquired by ASX-listed digital services consultancy RXP Services in August last year, with the aim of further engaging with its “consumers at a deeper and more personal level”. [READ MORE »]( Opinion [A cool change is on the horizon for Facebook]( Despite years of continued market growth, Facebook’s recent updates might finally signal there’s trouble in tech paradise, writes inkl’s Gautam Mishra. One of the defining characteristics of early-stage companies (particularly of highly scalable tech companies) is that their share prices and market value grow far more rapidly than the actual underlying earnings do. [READ MORE »]( Opinion [Less than one third of 2017's Super Bowl advertisers returned in 2018]( The Super Bowl’s advertisers might win in the PR stakes, but Content Brewery founder Malcolm Auld has unpacked some post-match stats that reveal a less impressive angle. The Super Bowl is one of the marketing industry’s favourite events, apart from award shows. The accompanying statistics are always interesting too. The tonnes of chicken wings and hot dogs consumed, along with lakes of beer guzzled, always makes fascinating reading. [READ MORE »]( News [Ikon Communications promotes Lesley Edwards to national CEO]( WPP’s Ikon Communications has promoted its managing partner and chairperson, Lesley Edwards, to the role of national CEO. Edwards joined Ikon Communications in 2011 as a managing partner of its Brisbane operation and became a chairperson in 2017. [READ MORE »]( News [Australians' trust in media at an all time low finds Edelman's 'Trust Barometer']( Trust in media has continued to see a steady decline for Australia in the era of social media influence and fake news, with Edelman’s annual global Trust Barometer revealing Australia’s key institutions – media, business, government and NGO’s – are amongst the least trusted in the world. According to the global report, only 31% of people trust the media, meaning Australia has the second lowest trust in media globally, finishing just in front of Turkey where only 30% trust the media. [READ MORE »]( News [My Kitchen Rules ratings continue to climb in most-watched episode yet]( Seven’s My Kitchen Rules has continued its dominance over rivals Married and First Sight and I’m a Celebrity Get Me Out of Here, achieving 1.196m metro viewers on Tuesday night, according to OzTAM’s overnight ratings. The cooking show managed a national audience of 1.761m and also achieved the top spot in key advertising demographics 18-49s and 25-54s. [READ MORE »]( Features [How does... ads.txt work?]( In a new feature for Mumbrella, some of the industry’s most knowledgable boffins break down industry jargon to help you through those confusing meetings and indecipherable conferences. This week, IAB Australia’s Jonas Jaanimagi explains how ads.txt works. [READ MORE »]( News [Private Media launches small business 'audience engagement' agency]( Crikey and SmartCompany publisher Private Media has launched a business to business audience engagement agency, to be known as Bureau. The new agency, which is backed by chairman Eric Beecher, will aim to help brands work with small to medium enterprises and startups through Smart Company’s user database. [READ MORE »]( News [Telstra beats a retreat from ad tech with Ooyala write down]( Telstra has written off the value of its Ooyala video platform business, as the telco moves the company away from its struggling ad tech operations to focus the service’s other features. After taking a controlling 98% stake in the video service in 2014, Telstra has written off the $US313 million it invested in the business in a series of write downs culminating in last week’s announcement. [READ MORE »]( News [Lauren Small becomes Sydney general manager of Spark Foundry]( Spark Foundry, formerly Mediavest Spark, has promoted its client service director Lauren Small to the newly created role of Sydney general manager. Having joined Spark in 2015 as a group business director, Small was promoted to the media agency’s client service director five months later. [READ MORE »]( News [Rare Cancers Australia tackles discrimination against rare cancers in latest campaign]( Rare Cancers Australia has launched a campaign to combat the discrimination those who suffer from rare cancer encounter. Created by J. Walter Thompson, the ad aims to remind Australians “cancer is cancer” with the ad launching on World Cancer Day. [READ MORE »]( News [Roadshow launches interactive Tomb Raider puzzle]( Roadshow, Isobar and OMD have launched an interactive puzzle campaign ‘Raid the Tomb’ which asks Australians to solve puzzles and uncover hidden tomb’s with the chance to win a trip to Cape Town. Tomb Raider fans will be invited to uncover puzzles and mysteries by clues given on outdoor, print and digital mediums with the aim of eventually finding the location of the hidden tomb. [READ MORE »]( News [VCCP Sydney launches Cancer Council's first ever national campaign]( VCCP Sydney has released its first work for the Cancer Council since winning the account last year. ‘Every minute, every hour, every day’ will be shown across cinema, TV and digital, and run alongside a series of revealing online films featuring people from all walks of life affected by cancer. [READ MORE »]( Sponsored Post Entries open for Mumbrella Awards - enter by March 16 In 2017 almost 1000 people across Australia’s media and marketing community gathered for a glittering night celebrating the best industry work from the past year. The 2018 [Mumbrella Awards]( entries are now open across 31 categories, and will again draw entries from the best, bravest and brightest work across media, marketing, advertising, PR and production. You’ve got time up your sleeve to put together compelling entries, so don’t let it go to waste. Check out the categories and entry guidelines [online here]( so you can start your submissions now. F.Y.I. • [QMS Sport and Techfront Australia announce stadium advertising alliance]( • [Consumer goods distributor Stuart Alexander & Co promotes sales and marketing boss Nick Nairn to CEO]( Jobs [62 New Jobs]( MOST DISCUSSED [Atomic 212 CEO Jason Dooris exits agency after awards revelations]( [Craig McLachlan launches legal action against ABC, Fairfax and Christie Whelan Browne]( ['It's not a movie, it's a commercial': Tourism Australia release more Crocodile Dundee ads]( [CEO of McCann Ben Lilley to step down]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](