Nine prepares for Ninja fight | What's going on at Yahoo7? | Pollies call for media tax breaks | Thinking carefully about Australia Day changes | Is every Super Bowl ad for Tide? | 78 new jobs | MKR wins the night

[View Newsletter Online]( [Mumbrella Newsletter]( Entries are flowing in thick and fast - you only have until Friday The final entry deadline for [Mumbrella’s Travel Marketing Awards]( is midnight this Friday, February 9. Entries have been streaming in, promising to generate some fierce competition come judging time. If you’re doing standout work for a number of travel clients, there are awards for media, creative and PR agencies; as well as nods for disruptors, face-to-face marketing campaigns, user experience excellence, innovative media strategies and more. Don’t delay, [get your entries in by Friday.]( News [Senate journalism committee calls for media tax benefits and law reform while ducking tech giants' role]( Tax breaks for subscriptions to reputable news organisations, along with reviews of defamation and national security laws are key recommendations of the Senate’s Future of Public Interest Journalism inquiry. However, the committee made no recommendations on how to manage challenges from Facebook and Google, citing insufficient evidence of the tech giants’ influence on the local media sector. [READ MORE »]( News [CommsCon Awards 2018 shortlist announced - Red Agency does it again]( Red Agency, part of Havas Worldwide, has topped the CommsCon shortlist again, going two better than last year with 11 nominations across the 28 categories. The agency also topped the shortlist in 2016. Announced today, the shortlist recognises the best campaigns, businesses and individuals in public relations and the communications industry, having been scored by a judging panel of senior industry executives. [READ MORE »]( Dr Mumbo [Dr Mumbo: Did a bunch of people just get fired at Yahoo!7?]( Sometimes press releases are issued when a company wants to talk about what it’s up to. And sometimes press releases are issued when a company does not. Given that this one was accompanied by a message from the PR saying: “There will be no further statements at this time”, Dr Mumbo has a pretty good idea which category this one falls into. [READ MORE »]( News [Ninja Warrior will beat Seven’s Spartan, despite 'undeniable similarities' in promos, Nine programming boss claims]( Nine has come out swinging against competitor Seven, declaring its highly successful Australian Ninja Warrior franchise will easily beat Seven’s alternative offering Spartan. Nine’s programming director Hamish Turner told Mumbrella: “[Seven is] obviously keen to emulate [the success of] Ninja, but you have to question where the line of appropriation and imitation is.” [READ MORE »]( News [My Kitchen Rules attracts biggest national audience of season]( Seven’s new season of My Kitchen Rules climbed to 1.106m metro viewers last night and 1.638m nationally, achieving this series’ highest rating episode since it was launched last week. The show out-did Nine’s Married at First Sight and Ten’s I’m A Celebrity, Get Me Out of Here! on main channel viewers. The Nine and Ten shows reported metro audiences of 879,000 and 712,000 respectively. [READ MORE »]( Opinion [Brands should think carefully about their stance on Australia Day]( Review Partners’ Paul Costantoura argues that jumping on a cause without the solid data to back it up is a bad way to do marketing. Case in point: the #changethedatecampaign. In the lead up to Australia Day, a lot of claims were made about the apparent groundswell of support among Australians for changing the date. Many of these were made by people who work in media, PR and advertising, based on the exposure the campaign received through social media and in the press. [READ MORE »]( Features [Super Bowl ads 2018: Is every ad a Tide ad?]( With the Super Bowl now over, Mumbrella wraps up the ads that screened during the 52nd Super Bowl with Tide, Jeep and Tourism Australia all making their mark. [READ MORE »]( News ['It's not a movie, it's a commercial': Tourism Australia release more Crocodile Dundee ads]( Tourism Australia and Droga5 are behind the ‘DUNDEE: The Son Of A Legend Returns Home’ trailers which have been circulating on social media in recent weeks. The campaign – which initially paraded as trailers for a Crocodile Dundee sequel starring Chris and Liam Hemsworth, Hugh Jackman, Russell Crowe and Danny McBride – now features ads which concede “This isn’t a movie… it’s a tourism ad for Australia”. [READ MORE »]( Opinion [The idiot’s guide to running a transparent agency]( With every media agency jumping to promote just how transparent they are, Kaimera’s Nick Behr explains why talking the talk doesn’t always mean you know how to walk the walk. The recent goings on with industry awards has put transparency firmly back on the agenda. And while running a transparent agency may seem obvious to many, our industry is no stranger to greed and temptation. However, no matter what, integrity must remain at the forefront of business. [READ MORE »]( News [Kyle & Jackie O's 'banal' radio show critiqued in latest focus group ads]( Kiis FM’s focus groups, which last year described Sydney’s breakfast show hosts Kyle Sandilands and Jackie ‘O’ Henderson as the ‘Donald Trump of radio hosts’ are back again, this time describing the duo as “naff”, “annoying” and boring”, and Kiis FM as the “zone out, non-thinking” station. The latest campaign by Joy for ARN’s Kiis FM builds on last year’s efforts, which saw a group of people assess the breakfast duo while Kyle and Jackie O sat behind a mirror and listened. [READ MORE »]( News [The Greatest Showman finally tops weekend box office, after premiering on Boxing Day]( Hugh Jackman’s musical film The Greatest Showman has taken the number one spot at the weekend box office, more than a month after it first premiered in Australia. The film collected an additional $1.6m at the weekend box office across 281 screens, bringing its total earnings to $26.306m. [READ MORE »]( News [Sarah McGregor joins Cummins & Partners as creative director]( The former head of copy at Leo Burnett, Sarah McGregor, has joined Cummins & Partners Melbourne as a creative director, with global CEO Sean Cummins noting “those who are calculating the percentages of women in senior creative roles will be pleased”. Cummins said McGregor is a natural fit for Cummins & Partners, and represents all the things the agency – which “has been built on industry-defying diversity” – wants to be. [READ MORE »]( Opinion [How Australia's new data breaches scheme will impact crisis comms]( In our increasingly complex technological world, a data breach is as as common as breathing. Here, GWI’s Vanessa Douglas-Savage explains how a new Australian scheme could make a big impact on how marketers and comms professionals deal with data breach disasters. The virtual data revolution Australia is about to embark on with the implementation of the Mandatory Notifiable Data Breaches (NDB) scheme is a marketer’s dream. [READ MORE »]( News [John Rynehart joins PPR as director of corporate]( PPR has appointed John Rynehart as the director of its corporate offering across Australia and New Zealand. Rynehart joins the agency from Dubai where he was the director and deputy managing director at Four Communications for nine years. [READ MORE »]( Features [History Will Be Kind's Emma-Jane Granleese on her agency's 'no ego culture']( Emma-Jane Granleese talks to Mumbrella about starting her own agency, sticking to a singular vision and maintaining high standards while continuing to grow. [READ MORE »]( News [Yahoo7's Paul Bates joins REA Group as national sales director]( Yahoo7’s national agency sales director, Paul Bates, will join REA Group as the company’s national sales director for the group’s media and content business. Bates joins the company after almost three years with Yahoo7. Prior to Yahoo7, Bates spent time with Fairfax Media as national trading director and other roles including agency group director and group sales manager. [READ MORE »]( News [Character wins PR account for MYOB and Melbourne Knowledge Week]( Public relations agency Character has won the account for software company MYOB and the City of Melbourne’s ‘Melbourne Knowledge Week’. The appointments come just after the agency appointed Sarah Gundlach as a senior PR consultant. [READ MORE »]( News [ComScore appoints Beyond Intent as Australian reseller following local staff cuts]( Following the culling of its Australia and New Zealand operations, online measurement service ComScore has announced the appointment of digital consultancy Beyond Intent as its local reseller. At the time of December’s restructure announcement, a ComScore spokesperson told Mumbrella the company would keep the Sydney office open with three staff supported from the Singapore APAC headquarters. [READ MORE »]( News [Google's Jonathan Williams joins HubSpot as marketing head for ANZ]( HubSpot has appointed ex-Google staffer Jonathan Williams as head of marketing for Australia and New Zealand. In his new role, Williams will be responsible for all of HubSpot’s marketing activity in the region. He will be based in HubSpot’s Sydney office. [READ MORE »]( News [Centenary Institute reminds Australians science researchers are life savers too]( Centenary Institute has launched a new brand campaign ‘Beaches to Benches’ to highlight life savers don’t just work on the beach, but also at benches conducting scientific research to finding cures for cancer. Created by 1 Kent Street and directed by Simon Collins, the 30 second campaign features Bondi Rescue’s Jesse Pollock and Centenary Institute’s scientists with the aim of reminding Australians that scientists are life savers too. [READ MORE »]( News [Law firm Slater and Gordon promotes 'Cases Like Yours' in latest campaign]( Lawyers Slater and Gordon have focused on ‘Cases Like Yours’ for its latest campaign to promote the firm’s compensation law services. Created by The Shannon Company, the 30 second ad consisting of testimonials from clients will roll out across TV, print and digital. [READ MORE »]( Sponsored Post What can you learn from a company that powers global travel markets? London-based Simon Ferguson, Vice-President & Managing Director for Northern Europe at Travelport, will present at [Mumbrella’s Travel Marketing Summit]( in April. Travelport creates powerful digital solutions for the global travel industry, powering over $79 billion in travel spending and over four billion travel-related messages per day. Simon’s presentation will give an international perspective on the next evolution of the travel industry – where new providers, predictive analytics and AI will allow the end traveller a more immersive and personal experience than ever before. You can still save $150 on earlybird tickets – [book now.]( F.Y.I. • [Spotcap appoints The Core Agency to creative account]( • [Infinity Squared hires Honae MacNeill as head of production]( • [New podcast for the ‘modern travel marketer’]( • [Women in Film and Television reveals partnership with UK’s Raising Films]( Jobs [78 New Jobs]( MOST DISCUSSED [Atomic 212 CEO Jason Dooris exits agency after awards revelations]( [Foxtel CEO Peter Tonagh exits with Fox Sports' Patrick Delany to take the helm]( [Craig McLachlan launches legal action against ABC, Fairfax and Christie Whelan Browne]( [CEO of McCann Ben Lilley to step down]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](