Enero back on acquisition trail | McLachlan sues Fairfax & ABC | ARN tempts British radio star Down Under | Two agency CEOs resign | The verdict on MLA's 'misstep' | Ten pays out creditors | The bill threatening journalism | International agency launches

[View Newsletter Online]( [Mumbrella Newsletter]( Hear from Expedia’s Global VP on the power of data insights for travel marketing At [Mumbrella’s Travel Marketing Summit]( Expedia Media Solutions’ Global Senior VP, Hari Nair, will present on the power of data for travel marketers. To build an effective marketing campaign, travel marketers need to have a deep understanding of their competitive set and access to specific and actionable insights. Hear examples of how smart data has the power to transform the way a travel brand markets itself, and learn how you can market differently, convert customers and drive more awareness. Save $150 with earlybird tickets – [book yours by March 7.]( News [Enero Group acquires Orchard Marketing with a price cap of $27m]( Marketing and communications network Enero Group has bought creative agency Orchard Marketing. Enero Group will pay $5m in cash upfront with future payments subject to Orchard’s achievements and targets. The total purchase price cap is $27m. [READ MORE »]( News [Craig McLachlan launches legal action against ABC, Fairfax and Christie Whelan Brown]( Australian television and theatre personality Craig McLachlan has launched legal action against Fairfax Media and the ABC following the media outlets’ reports on his alleged sexual harassment and on-set bullying. Seven News has reported it was at the scene when McLachlan’s legal representatives served the ABC and Fairfax Media with the legal documents. Seven’s Paul Kadak, who was at the Supreme Court where the statement of claim was lodged, said McLachlan was also taking action against his former co-star in the Rocky Horror Show, Christie Wheelan Brown. [READ MORE »]( News [UK radio star Christian O'Connell to take over Gold FM breakfast]( UK radio personality Christian O’Connell will be the new host of Gold FM breakfast in Melbourne. O’Connell – who was the youngest radio presenter to ever be inducted into the UK Radio Hall of Fame – replaces Gold FM’s Jo Stanley and Anthony ‘Lehmo’ Lehmann who were axed in November last year. [READ MORE »]( News [Mumbrella Travel Marketing Awards first entry deadline is today]( The first round of entries into Mumbrella’s Travel Marketing Awards close today. Back for a second year with more than double the number of categories, the awards recognise the best in travel marketing in Australia and will be presented at a gala dinner at the Four Seasons Hotel in Sydney on April 12. In response to feedback from last year’s event, the awards program has been extended to include 19 categories. While the first entry deadline is today, late entries will be accepted until Friday, February 9, at an additional cost. [READ MORE »]( Features [Campaign Review: The verdict on MLA's misstep and Ultra Tune's unwatchable ad]( Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: BMF’s Jen Speirs, M&C Saatchi’s Andy Flemming and AnalogFolk’s Ben Hourahine offer their views on new work for MLA, HCF, Ultra Tune and Youfoodz. [READ MORE »]( News [Ten pays out creditors using CBS funds]( Network Ten has paid out creditors who were left out of pocket when the company went into administration in June last year, KordaMentha Restructuring has announced. The majority of creditors have received payments of 100 cents in the dollar, with some creditors receiving higher payments than originally expected. [READ MORE »]( News [CEO of McCann Ben Lilley to step down]( McCann Australia’s chairman and CEO Ben Lilley is stepping down at the end of March and relocating to France with his family. Lilley joined McCann Australia as chairman and CEO in 2011 and became the creative leadership chair for Asia Pacific in 2016. [READ MORE »]( News [Roy Capon resigns as CEO of Lavender to relocate overseas]( The CEO of CX agency Lavender, Roy Capon, has resigned from the agency to move overseas. The agency confirmed Capon’s departure and revealed he will not be directly replaced, with the rest of the management team to absorb the role. [READ MORE »]( Opinion [New bill would make Australia worst in the free world for criminalising journalism]( The Turnbull government’s latest foreign interference bill might finally be the straw that breaks the journo’s back – if a pile of documents found in a Canberra op-shop don’t get there first. Monash University’s Johan Lidberg reveals all in this crossposting from The Conversation. Australia is a world leader in passing the most amendments to existing and new anti-terror and security laws in the liberal democratic world. Since September 11, 2001, it has passed 54 laws. [READ MORE »]( News [Surfstitch commercial banned by ad watchdog for 'sexualised' scenes]( Surfstitch has had one of its ‘More Summer’ 15-second spots banned by the advertising watchdog for depicting a woman’s pubic area in a “sexual manner”. The Advertising Standards Board said in one of the shots a woman is seen with her legs apart and although she is not shown engaging in sexual activity, the depiction “is sexualised”. [READ MORE »]( News [Brand and design agency DesignStudio launches in Australia]( Brand and design agency DesignStudio has opened an office in Sydney. The agency, which has worked with brands including Twitter, Airbnb, Deliveroo, Toyota and Logitech, now has offices in London, San Francisco and Sydney. [READ MORE »]( News [Beer drinkers called on to eliminate spread of 'Ginger Gene' in Rusty Yak Gingery Ale launch]( Carlton & United Breweries (CUB) is using fear of the ‘Ginger Gene’ to launch its new Rusty Yak Ginger Ale – which will initially be found hidden amongst regular Yak six packs. The campaign for Rusty Yak says the ‘Ginger Gene’ – which has “been floating around in human DNA surprising families for generations” – has been discovered in beer and consumers need to stop it from spreading further. [READ MORE »]( News [Adrian Venditti joins PHD to lead CUB account]( PHD has appointed Adrian Venditti as group business director to look after the agency’s Carlton & United Breweries account. The $30m account moved from MediaCom last year, with PHD now tasked with media duties for AB InBev’s CUB brands including Victoria Bitter (VB), Pure Blonde, Strongbow Cider and Crown Larger. [READ MORE »]( Opinion [Creativity is the forgotten C in customer experience]( Despite the digital advertising industry’s obsession with data, without creativity, businesses may not have customers to begin with, argues Inskin Media’s Matt Newcomb. Now is probably as good a time as any to reflect on the tectonic shift currently happening in the digital advertising landscape. [READ MORE »]( News [Nine's Married at First Sight attracts biggest audience, 9Life's Talking Married premieres with 152,000]( Thursday night saw less competition among the free-to-air networks’ reality offerings, with neither Seven’s My Kitchen Rules nor Ten’s I’m a Celebrity, Get Me Out of Here running episodes. Nine’s Married at First Sight thus dominated the ratings, drawing in 995,000 metro viewers and 1.364m nationally – its highest audience of the season so far – and topped all the key advertising demographics, the 16-39s, 18-49s and 25-54s. [READ MORE »]( Opinion [The reputational risks lurking in your supply chain]( As H&M, Mattel and countless other companies have shown, a dodgy supply chain is one of the surest ways to a reputational meltdown, writes crisis management expert Tony Jaques. Many organisations have major risks lurking in their supply chain – often unrecognised – like potential land-mines waiting to explode. But supply chain risks seem to remain a seriously under-rated source of reputational crises. [READ MORE »]( Opinion [Google’s July mobile update could affect your brand's SEO]( As of July 1, Google will be penalising sites that do not load according to the Google standard for mobile devices. GMG Digital’s John Vlasakakis explains why you should care. Google recently announced another change to its ever-evolving search ranking algorithm. As of July 2018, it will be putting site-speed under the magnifying glass, ultimately penalising slower sites down the list of Google results. [READ MORE »]( News [Vice and Schweppes launch 'Self Portrait' content series to encourage self expression]( US internet sensation Russell The Backpack Kid, female skateboarder Shanae ‘Sheezy’ Collins, an Australian Paralympic sprinter and the creator of a ‘bootleg’ dining experience have all been recruited as part of a new branded content series by Vice for Schweppes. ‘Self Portrait’ was developed in collaboration with Carat and TBWA, and aims to position Schweppes’ new soft drink ALT, as a brand that enables self expression. [READ MORE »]( News [Independent review finds ad watchdog should reconsider banning university 'Unlearn Criminal' ad]( The University of Sydney has issued a statement on the Advertising Standards Board decision to ban its ‘Unlearn Criminal’ ad following an independent review. “The University of Sydney is disappointed the Advertising Standard Bureau has chosen to stand by their decision and uphold the complaint against Unlearn Criminal, one poster of eight in our Unlearn campaign, despite an independent review recommending they reconsider,” the university said. [READ MORE »]( Sponsored Post THE ICONIC, Alibaba, VML, Guzman y Gomez, Officeworks and more take to the stage [Mumbrella’s Retail Marketing Summit]( is a conference dedicated to retail marketers. The day will take a deep dive into the key issues retail and FMCG marketers are facing in today’s fast-paced industry. From insights on the development of a new voice search app with Officeworks, to burrito delivery by drone with Guzman y Gomez. From the latest shopper insights with VML, tapping into massive new audiences in Asia with Alibaba, to taking your brand back to its purpose with THE ICONIC. [Check out the program]( packed with on-the-cusp insights and don’t miss the opportunity to hear them firsthand on February 28. F.Y.I. • [Hit and Triple M launch on Amazon Alexa]( • [Hoyts launches ‘Skill’ for Amazon Alexa]( • [Holden and WHO Magazine recognise women who have been challenged by ‘status quo’]( Jobs [84 New Jobs]( MOST DISCUSSED [Foxtel CEO Peter Tonagh exits with Fox Sports' Patrick Delany to take the helm]( [Craig McLachlan launches legal action against ABC, Fairfax and Christie Whelan Brown]( [Fetch adds Discovery Channel and TLC to lineup with Nat Geo People to be removed]( [CGU Insurance highlights migrant-owned small businesses in latest campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](