Tiger Airways switches media agencies | ComScore boss resurfaces | Foxtel CEO shake-up | The cricket broadcast rights battle | Wil Anderson's Croc Dundee movie | End PR's unpaid intern addiction | Publishers take control of industry body | More Super Bowl

[View Newsletter Online]( [Mumbrella Newsletter]( First entries for Mumbrella Travel Awards due this Friday If you’re creating standout marketing for hotels, tour groups, tourism organisations, travel destinations and more, don’t miss the chance to get recognised at [Mumbrella’s Travel Marketing Awards.]( The first entry deadline is coming up this Friday February 2, so be sure to take a look at all 19 categories covering data, innovation, breakthrough destinations, travel brands and their teams, as well as recognition for agencies in the travel space. It’s your chance to be awarded in front of your peers, so don’t delay. [Get your entries in this week.]( News [Tiger moves media account to Essence as agency opens in Melbourne]( Group M’s Essence is opening its second Australian office, following its launch in Sydney in 2016. Tiger Airways will be the agency’s foundation client, which was previously held by MEC. [READ MORE »]( News [ComScore's Lachlan Brahe joins Reprise Australia as GM]( ComScore’s former vice president for Australia and New Zealand will become joint general manager of IPG Mediabrands’ digital experience business Reprise. Jules Kilmartin, currently head of the operation in Melbourne, Perth and Adelaide has also been promoted to GM. [READ MORE »]( Dr Mumbo [Dr Mumbo: The Crocodile Dundee movie that never was]( Dr Mumbo has so many great ideas, it’s frequently hard for him to remember them. And, it seems, Wil Anderson and Charlie Clausen are the same. This week – as the industry collectively decided a trailer for a new Crocodile Dundee movie was in fact definitely a tourism push for Australia during the Super Bowl – the duo revealed in their TOFOP podcast that they, along with friend Justin Hamilton, thought of re-inventing the film a few years back. Complete with Chris Hemsworth and everything. [READ MORE »]( Features [Super Bowl ads 2018: Latest Crocodile Dundee 'trailer' released]( With reports surfacing this year that a 30-second spot during the Super Bowl will cost upwards of US$5 million, all eyes are on the brands and ads throwing their weight – and wallets – behind the big game. Here, Mumbrella wraps up the ads which will screen during the 52nd Super Bowl. [READ MORE »]( News [Industry body Magazine Networks restructured as Pacific Mags, Bauer Media and NewsLifeMedia take control]( Pacific Magazines, Bauer Media and NewsLifeMedia have collectively taken control of magazine industry body Magazine Networks in a restructure which will also see executive director Mary Ann Anzer depart. Azer joined Magazine Networks four years ago and has been working with the three publishers since then. [READ MORE »]( Opinion [The PR industry's unpaid internship problem must stop]( Red Agency’s Jackie Crossman looks at an increasing problem rife within Australia’s PR industry: agencies using unpaid interns to make a tidy profit. Unpaid internships, outside of official university programs, are rife in the PR industry in Australia. It’s illegal and just plain wrong. [READ MORE »]( News [Foxtel CEO Peter Tonagh exits with Fox Sports' Patrick Delany to take the helm]( Foxtel chief executive Peter Tonagh has left the company after less than two years. He will be succeeded by Fox Sports CEO Patrick Delany, who takes over effective immediately. [READ MORE »]( Opinion [Why the rights to broadcast cricket could be worth $1 billion]( With shiny new digital players waiting in the wings, the future of cricket on TV is starting to look uncertain, explains Victoria University’s Marc C-Scott in this crossposting from The Conversation. A fierce bidding war is under way for the rights to stream and broadcast cricket for the next five years. The price is expected to reach A$1 billion, almost double the previous deal. Media companies are facing stiff competition because increasing viewer numbers are luring social media websites and other platforms into the race to host this content. [READ MORE »]( News [Hardhat wins creative account for egg supplier Pace Farm]( Hardhat has been assigned to both the digital and creative account for egg supplier Pace Farm. Paul Pace, CEO of Pace Farm, said in a statement: “We’re really excited to be working with Hardhat after seeing the calibre of their work for other FMCG brands. This partnership will help take Pace’s marketing to the next level whilst addressing some key business challenges.” [READ MORE »]( News [Hughesy, We Have a Problem premieres with 632,000 metro viewers]( The premiere of Ten’s new panel show Hughesy, We Have A Problem, premiered with 632,000 metro viewers last night. Hughesy, We Have A Problem, is hosted by comedian and Hit Network’s drive show radio co-host Dave Hughes, and sees him and the panel give ‘advice’ to viewers. [READ MORE »]( Opinion [Why is pro bono such a pain in the butt?]( In a mission to correct her cosmic karma, copywriting agency founder Emma Heath decided it was time to go pro bono. Here, she walks us through the trials and tribulations of working for free. Giving to charity is a nice thing to do. We all know this. But the reality is, it’s not always an easy thing to do. With over 54,000 registered charities in Australia, it’s increasingly hard to even choose who to support in the first place. Amid all the letters, emails, social media campaigns and clipboard-wielding zealots, how can we begin to decide which worthy cause is the worthiest of them all? [READ MORE »]( News [Karen Dwyer joins DDB Melbourne as chief strategy officer]( DDB Melbourne has appointed Karen Dwyer to the newly created role of chief strategy officer. Dwyer will work across DDB, Track and Mango and joins the agency from her previous role as the founder and chief strategy officer of Yellow Brick Labs in New York. [READ MORE »]( News [Microsoft hired to build Publicis Groupe’s AI platform Marcel]( Five months ahead of its official launch, Publicis Groupe has appointed Microsoft to to build its much-anticipated AI platform Marcel. The group’s consultancy arm Publicis.Sapient will design the global ‘professional assistant’, while Microsoft will build the platform itself, it was revealed in an internal memo by CEO Arthur Sadoun. [READ MORE »]( News [Guardian Australia crowdfunds environmental journalism project]( Guardian Australia has launched a crowdfunding campaign to raise $50,000 to support Our wide brown land, a series on Australia’s neglected environmental issues. The campaign, which launched this morning at 6am, has reached nearly $46,000 at the time of writing. The crowdfunding project is separate from the membership and one-off donation programs the site uses as part of its ‘diversified revenue streams’. [READ MORE »]( News [Men behaving dangerously feature in Maximus campaign]( Men trying to solve everyday problems – albeit in an unsafe manner – are the feature of the first campaign for sports drink brand Maximus. Created by TKT Sydney and Frucor Suntory, the ads feature men struggling as they build campfires, clear roof gutters, use jackhammers and attempt to free a ute which is bogged. [READ MORE »]( News [Big bank 'fat cats' target of Heritage Bank campaign]( An overweight feline is the centrepiece of the latest Heritage Bank campaign which pokes fun at big banks who exist for the benefit of “fat cats”. The cat finds it “offensive” Heritage Bank profits go back to members and sarcastically declares: “That’s just what we need – a bank that thinks people actually matter.” [READ MORE »]( Opinion [Super funds should be spent on sports sponsorship, Royal Commission or not]( As the Royal Commission into the Banks and Financial Services gets underway, South Sydney Rabbitohs CEO Blake Solly makes the case for why sports sponsorship makes just as much, if not more sense than print, radio, television, digital or outdoor advertising. Back in November, the New South Wales Government announced its decision to invest heavily into stadia infrastructure to ensure the state remained a major destination for Rugby League, Football, Rugby Union and entertainment events. [READ MORE »]( News [KFC, HotelsCombined, Youfoodz and Finder.com.au named as partners of Married at First Sight]( Nine’s Married at First Sight has announced its commercial partners for 2018 which includes KFC, HotelsCombined, Youfoodz and Finder.com.au. HotelsCombined is returning as a commercial partner for the second year in a row and will supply the honeymoons and weekends away for the couples. The hotel marketplace will also run new Married at First Sight-inspired ads. [READ MORE »]( News ['It's a jungle out there' says Dr Chris Brown in Canstar home loan push]( Financial comparison website Canstar has launched its second ever major above-the-line campaign, this time in partnership with Ten’s reality TV series I’m A Celebrity Get Me Out Of Here, featuring co-host Chris Brown. In the 30-second commercial, Brown compares the vast swathe of comparison sites and home loan options to the jungle and tells consumers they can become king or queen, thanks to Canstar. [READ MORE »]( News [RSPCA creates The Surrender Portal to save unwanted pets]( Faced with an inundation of unwanted pets, Queensland’s RSPCA found an interactive campaign which suggested ways people could adapt to their pets instead of surrendering or abandoning them was more successful than a traditional marketing campaign in changing consumer behaviour. The RSPCA Queensland Surrender Portal interactive project with Brisbane-based Liquid Interactive managed to save more than 1,000 pets’ lives and $800,000 of the charity’s funds over the last year, the agency has claimed. [READ MORE »]( Sponsored Post How can your brand become the next social leader? Consumer disillusionment and distrust is rampant in today’s world, providing brands with an opportunity to step into the role of cultural leaders, providing direction and beliefs that consumers can relate to and support. But get it wrong and the damage can be long-lasting. This year’s [Mumbrella CommsCon]( conference will see FleishmanHillard & Eleven’s Managing Director alongside Eleven & TWBA Sydney’s Creative Director unpack how communications professionals can decide if backing a cause is a good brand fit and the right thing to do. It’s the final week to grab your earlybird ticket, so [book by February 6 to save $100.]( F.Y.I. • [Hootsuite announces scheduling and publishing for Instagram]( • [WorldFirst becomes sponsor of Australian Men’s Seven team]( Jobs [58 New Jobs]( MOST DISCUSSED [CGU Insurance highlights migrant-owned small businesses in latest campaign]( [AdNews drops media agency award categories after Atomic 212 backlash]( [Fetch adds Discovery Channel and TLC to lineup with Nat Geo People to be removed]( [Tracey Spicer and Village Roadshow's Graham Burke among Australia Day gong winners]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](