MediaScapes' future in doubt | Publishers plot their way around Facebook's changes | LinkedIn's harassment problem | 92 new jobs | Mastercard's unfortunate timing

[View Newsletter Online]( [Mumbrella Newsletter]( 11 new categories mean more opportunities to shine at the Travel Marketing Awards After receiving over 100 entries in 2017, [Mumbrella’s Travel Marketing Awards]( returns in April with 11 additional categories covering data, innovation and disruption, as well as additional awards for agencies and travel brands. There are now a total of 19 awards up for grabs and the winners will be announced during a gala dinner ceremony, providing a great opportunity to network and be inspired by the industry’s talent. The first entry deadline is coming up on February 2, so take advantage of the next few weeks to perfect your entries. [Review the full list of categories here]( to get you started. Features [How publishers are responding to Facebook's game-changing news feed shift]( By now, all publishers would know Facebook will be giving them far less priority in the news feed, which could drastically reduce their online audience. Zoe Samios speaks to some of the country’s leading publishing brands to find out how they’re adapting and if they’re moving away from the platform. For years, publishers have benefited from Facebook’s biggest asset: reach. They’ve desperately plugged articles into the site’s news feed in the hope of attracting audiences, with little return on revenue or proof their efforts were even effective. [READ MORE »]( News [Future of MediaScapes in doubt as founder struggles to monetise]( The future of MediaScapes – the service mapping the Australian media and marketing landscape – has been cast into doubt after founder Denise Shrivell expressed concerns about her ability to monetise the project she started in 2010. There are currently 29 separate MediaScapes, covering everything from mainstream media, TV, radio, press, magazines, outdoor, digital, creative, media agencies, PR agencies and industry organisations. [READ MORE »]( News [Kayak, Brisbane Marketing, Klick Communications and more to speak at the Mumbrella Travel Marketing Summit]( Kayak’s country head of Greater China, Southeast Asia and Oceania, Robin Chiang, will fly in from Hong Kong to discuss voice and AI’s impact on travel marketing at this year’s Mumbrella Travel Marketing Summit on April 2. Chiang will join a number of other newly confirmed speakers including Brisbane Marketing (the marketing arm for the City of Brisbane) general manager of marketing and communications, Matt Granfield, and former Tourism Australia global content editor turned travel and destination marketing consultant, Andrés López-Varela. [READ MORE »]( Opinion ['Block and move on' isn't the right response to LinkedIn harassment]( Creepy messages on a site intended to build professional relationships need to be called out, not swept under the rug, writes Mumbrella’s Josie Tutty. When I began thinking about the issue of harassment through LinkedIn, I brought it up in Mumbrella’s daily news meeting. Most of the people around the table looked a little bemused and told me they’d never received any non-work related messages through the site. I figured no one would be dumb enough to send a journalist dick pics. [READ MORE »]( Dr Mumbo [Dr Mumbo: Shameful crowd behaviour, as sponsored by Mastercard]( Dr Mumbo imagines there may be some anguished meetings in the marketing department of Mastercard this morning. If they’re not all in Melbourne enjoying the tennis, that is. This mornings’s news coverage is full of discussion about disruptive crowd behaviour in last night’s Nick Kyrgios match in the Australian Open. [READ MORE »]( News [Mumbrella leads marketing trade titles for traffic, as B&T returns to digital audit]( Mumbrella continues to lead the pack for digital traffic amongst marketing trade publications, according to data newly released from the Audited Media Association of Australia (AMAA). According to the independently audited numbers, Mumbrella averaged 9,135 unique daily browsers and 550,890 page impressions for the month of December. [READ MORE »]( News [Big Bash League pulls in larger audience than Australian Open for Wednesday TV]( The battle between the Big Bash League and the Australian Open continues with last night’s cricket match between the Adelaide Strikers and Hobart Hurricanes proving to be more popular than an eventful evening at the tennis. According to OzTAM’s overnight preliminary ratings, The Big Bash League saw 773,000 metro viewers tune in as the Adelaide Strikers defeated the Hobart Hurricanes. [READ MORE »]( Dr Mumbo [Dr Mumbo: From the crazy photographic memory of Rose Herceg...]( Some of Dr Mumbo’s favourite people are strategists – they usually have an entertaining and original point of view. So Dr Mumbo was delighted to see a column on the home page of AdNews from WPP’s chief strategy officer Rose Herceg. [READ MORE »]( News [Fairfax appoints Philippa Walker to lead travel industry commercial team]( Phillipa Walker has been appointed by Fairfax as head of travel to lead the Metro division’s commercial operations in the travel sector. The appointment is part of Fairfax’s restructure of its commercial divisions, which it announced late last year in order to better align operations with industry verticals. [READ MORE »]( News [Southern Cross Austereo takes stake in telco and digital broadcasting startup OVO Mobile]( Southern Cross Austereo has taken a $5m stake in media and communications start-up OVO Mobile and its digital broadcasting platform, OVOPlay. Ovo, which describes itself as a ‘hybrid telco‘, offers free mobile content from broadcasting and sports partners to subscribers of its mobile phone services. Barry O’Brien, chair of Atomic 212 and former sales boss of Network Ten, is the chairman of the firm’s parent company, My Mobile Data. [READ MORE »]( News [YouTube tightens monetisation criteria amid brand safety concerns]( YouTube has announced stricter criteria for entry into its monetised YouTube Partner Program (YPP) amid growing brand safety concerns from advertisers. Under the new rules, creators will need to have clocked up 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. [READ MORE »]( News [Fairfax's group ad sales director Sandra Scott joins digital creative platform Bonzai]( Sandra Scott, Fairfax Media’s group advertising sales director of nearly three years, has moved to Bonzai where she will take on the role of director of customer growth for agencies. Bonzai is a self-serve creative platform designed to allow publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative. It currently partners with publishers including Fairfax, News Corp, Yahoo7 and Nine. [READ MORE »]( News [Girlfriend seeks new editor as Tamara Davis moves across to InStyle]( Pacific Magazines is recruiting a new editor for Girlfriend, with Tamara Davis joining the InStyle team as deputy editor. Davis was appointed to the magazine in 2016, following Pac Mag’s decision to combine the editor roles of both Girlfriend and Total Girl. [READ MORE »]( News [The Australian Institute calls for anti-corruption watchdog with teeth in latest campaign]( The Australian Institute has launched a campaign to combat the lack of trust Australians have in Federal parliament and politicians. Created by Good Chat, the commercial states 88% of Australians support a federal anti-corruption watchdog which would help restore trust in Australia’s politicians. [READ MORE »]( News [Latest Quit Smoking ad reminds Australians 'every time you quit you get a little better at it']( Cancer NSW has launched its latest Quit Smoking campaign telling Australians “every time you quit you get a little better at it”. The 30 second ad goes through one man’s journey of attempting to quit smoking three times, explaining each time gets a bit easier. [READ MORE »]( News [Kate & Co wins Witchery and Virgin Melbourne Fashion Festival PR accounts]( Kate & Co has added five new accounts to its portfolio including Witchery and Virgin Australia’s involvement in this year’s Melbourne Fashion Festival. The other account wins include shoe brands Phare, lingerie brand Simone Pérèle and Shira Kramer Physiotherapist. [READ MORE »]( News [Atkins enlists The West Wing actor Rob Lowe as brand spokesperson]( US actor Rob Lowe has been appointed as diet company Atkins’ new brand spokesperson. Lowe, who has followed an Atkins diet for many years, has been appointed by the brand to help drive home its lifestyle messaging. [READ MORE »]( News [Mother burns cookies in disastrous turn of events to promote Samsung's smart fridge]( Samsung has promoted launched a campaign for its Family Hub, a smart fridge, by illustrating things which could go wrong in a household without it. A 30 second spot shows a mother baking biscuits and asking herself what could go wrong if she didn’t follow the recipe. [READ MORE »]( News [Banyan Tree Hotels and Resorts assigns iD Collective to PR account]( International hospitality brand Banyan Tree Hotels and Resorts has appointed iD Collective to handle its PR account. The appointment will see the agency handle Banyan Tree Group’s PR account and selected Banyan Tree and Angsana properties in Vietnam, Phuket and Macau. [READ MORE »]( Sponsored Post Have you booked your Mumbrella360 ticket? Save $800 before Australia Day There’s not much time left to secure an $800 saving on Mumbrella360 tickets. Named ‘Australia’s Best Conference’ at the 2016 Australian Event Awards and ‘Best Conference in NSW’ for 2017, [Mumbrella360]( brought in a record audited attendance of well over 2,300 attendees last year and has continued to attract top international speakers including Hearts & Science’s Scott Hagedorn, Facebook’s Gary Briggs, the renowned Cindy Gallop and many more. So take the plunge and [grab your ticket]( – because once the program starts getting locked down with global superstars, it’ll come with a higher price tag. F.Y.I. • [Alexa to deliver SBS News updates]( • [RugbyPass announces reseller partnership with VeNA for New Zealand and Australia]( • [Riot Games announces Hungry Jack’s OPL League of Legends esports sponsorship]( • [The 2018 Effie Awards call for entries is now open]( Jobs [73 New Jobs]( MOST DISCUSSED [Publishers and brands set for drastic fall in Facebook traffic after major news feed revamp]( [Healthcare ad agency Hammond & Thackeray collapse leaves publishers out of pocket]( [Australia's only children's newspaper Crinkling News set to close]( [Ikon managing partner Sharon Cookson returns to OMD]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](