Dentsu buys another agency | How the radio market will change in 2018 | Watchdog slates Tele for 'homophobic' graphic | Uber gets new agency | Sky News to go dark? | How the first night of Big Bash rated | 50 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Get first-hand insights on nbn’s reputation rebuild, all at CommsCon 2018 In a world where distrust for brands and governments is at an all-time high, nbn faces one of the toughest reputation challenges in the nation. While negative word-of-mouth, industry finger-pointing and an ongoing political rhetoric have all become synonymous with the project, the communications department face the challenge of informing, influencing and inspiring Australians to connect and maintain faith in the company’s ability to deliver the network. Speaking at [Mumbrella’s CommsCon,]( nbn’s Chief Corporate Affairs Officer will explain why their reputation is an organisation-wide KPI, and her lessons in trying to cut through the political noise. Take a look at the latest sessions announced [online now.]( Features [What will the radio landscape look like in 2018?]( As another year ends, Zoe Samios chats with the radio bosses to discover what they’ve learnt from the tumultuous year that was 2017. Another year of radio is done. Every network is claiming victories where it can – whether it be poaching talent from rivals, audience share increases, demographic wins or cumulative gains – and spruiking its credentials moving into 2018. [READ MORE »]( News [Dentsu Aegis Network acquires digital media and marketing agency DWA]( Dentsu Aegis Network has acquired B2B digital media and marketing agency DWA which has nine offices globally, including one in Sydney. The acquisition will expand the B2B offering at DAN’s “people-based marketing agency”, Merkle. [READ MORE »]( News [Daily Telegraph's infographic targeting homosexual teens was a 'risk to public health and safety']( The Daily Telegraph has been reprimanded by the Press Council for its controversial infographic which appeared to draw parallels between ill health and sexual orientation. The article, ‘Fat chance of being healthy’ also seemingly implied sexuality was a choice, with the subheading ‘Young Aussies only have themselves to blame’. The infographic was widely criticised in July when it went to print and in its ruling, the Press Council said the article “caused substantial offence, distress, prejudice and risk to public health and safety, and there was no public interest in justifying this”. [READ MORE »]( News [Foxtel merger with Fox Sports in jeopardy as owners News Corp and Telstra clash over Sky News fees]( Foxtel’s owners News Corp and Telstra are locked in an 11th-hour standoff over carriage fees for Sky News, in a row which may scupper plans to merge Fox Sports and Foxtel ahead of an ASX float, Mumbrella can reveal. With just 11 days remaining until the current deal for Sky News expires, a failure to reach a new arrangement might eventually see the channel go dark. But more significantly, the issue could also stall the planned Fox Sports – Foxtel merger, Mumbrella understands. [READ MORE »]( News [Sling & Stone picks up Uber's public relations account]( Sling & Stone has won the public relations account for ride-sharing service Uber, Mumbrella can reveal. Mumbrella understands the public relations agency will be working across both Uber and Uber Eats. [READ MORE »]( Opinion [Design thinking isn’t dead, it's just no longer adland's shiny new toy]( As the early adopters sound the death knell, Orchard’s Kim Verbrugghe says design thinking isn’t headed for the grave just yet. It’s simply hit its peak and is facing an inevitable backlash, as is the case for all industry trends that burn brightly. When I joined Orchard earlier this year, we established Human Centered Design (HCD) as our single process across all strategy work. So you can imagine my frustration when articles and LinkedIn posts started popping up saying design thinking was dead. [READ MORE »]( News [CBA to review CommInsure advertising practices following ASIC investigation]( CommInsure, the Commonwealth Bank’s insurance arm, is to have its advertising material reviewed by an independent party as part of its settlement with the Australian Securities and Investment Commission (ASIC) over misleading insurance marketing. The agreement follows investigations by Fairfax Media and the ABC that found consumers were being denied insurance claims based on outdated definitions of medical conditions, which saw CommInsure pay out $4 million in re-assed claims. [READ MORE »]( News [Adshel's Charlotte Valente joins APN Outdoor as new GM of marketing]( Adshel’s marketing boss Charlotte Valente will join APN Outdoor in the new year as general manager of marketing. Valente replaces Jane King, who departed the company several weeks ago and will join VMO as head of marketing in February. [READ MORE »]( News [M&C Saatchi Sports & Entertainment's general manager Jack Lamacraft departs]( The general manager of M&C Saatchi Sports & Entertainment has departed after more than eight years in the role. Posting to LinkedIn, Lamacraft said: “After over 8 amazing years today is my last at M&C Saatchi Sport & Entertainment, the next chapter will see me back in London from February.” [READ MORE »]( SUPPORTED [Why people are the most important thing in the machine dominated world of programmatic]( While the ‘robot overlords’ will eventually see much of our marketing activity automated, finding and structuring your people is the key to success according to a panel of experts at Programmatic Media’s recent Demystifying Programmatic event. “For me first and foremost this is all about people. One day we’ll have the robot overlords take it from us,” proclaims Spotify’s Dan Robins ominously. [READ MORE »]( Opinion [Don't bin your brand's social media presence over the holidays]( Just because your business is about to take some well-earned down time, doesn’t mean your social accounts have to, explains Peter Harris, CEO at franchise marketing platform Digital Stack. With the entire nation about the hit the beach and start idly scrolling through Facebook or Instagram, there’s a huge incentive to keep your audience as engaged as possible. [READ MORE »]( News [Ten's Big Bash League returns to air scoring 783,000 viewers for its first session]( Ten’s summer cricket series the Big Bash League returned to television screens across the country last night as 783,000 metro viewers tuned in for session one. The large viewing numbers for the BBL gifted Ten a rare overall ratings win, with the station securing a 21.6% audience share, beating Seven’s 15.2%, Nine’s 15%, ABC’s 9.8% and SBS’ 6%. [READ MORE »]( News [Australian Secret Intelligence Service creates interactive online job application as part of recruitment campaign]( The Australian Secret Intelligence Service has launched an online and interactive job application process aiming to attract Australia’s next generation of intelligence officers. Created by Cummins&Partners, the interactive job interview asks users to find the missing number in the sequence, persuade the flight attendant for an exit row seat, recognise faces at an airport and remember which flight was canceled. [READ MORE »]( News [Annette Ellis promoted to CEO of WPP's Cannings Purple]( WPP AUNZ’s Perth communications agency Cannings Purple has promoted Annette Ellis to the newly created role of CEO. Ellis joined Cannings Purple in 2008 as its associate director. She held the position for two years. [READ MORE »]( News [Myer launches experiential train experience 'Santaland Express']( Myer has launched an in-store experiential activation, the Santaland Express train, which takes children on a journey from ‘Myer Central Station’ to ‘Santaland’. Created by Y&R’s Ideaworks and Sixty40, the activation takes passengers on a journey from the station, through the outback, up into the clouds and then to Santaland. [READ MORE »]( News [Ooh Media creates interactive Christmas ‘wish list’ smartscreen for Swarovski crystal]( Ooh Media is offering shoppers a digital gift list service through its interactive advertising screens in conjunction with Havas and crystalware maker, Swarovski, as this year’s Christmas shopping season reaches its peak. Using the interactive EXCITE panels launched by Ooh in 2015, shoppers can navigate through Swarovski’s Christmas range, select preferred price points and add their favourite items to a gift wish list they can then share with their loved ones. [READ MORE »]( News [Nine's Tim Cleary to join Crocmedia as content boss]( Nine Melbourne’s head of programming and production, Tim Cleary, will join Crocmedia as chief content officer and head of new production business Rainmaker. It comes as Crocmedia announces the launch of its new TV production services business Rainmaker, which Cleary will lead. [READ MORE »]( Sponsored Post How can your independent agency identify and leverage a guiding purpose? As many independent agencies grow, the key disciplines they were founded on can shift or be lost depending on the changes in client needs, industry norms and the pressures of growing a business. However, this guiding purpose can often be your point of differentiation and a benchmark for how you manage change in a competitive market. [Mumbrella’s SAGE]( will see James Greet, current Chief Media Officer at Cummins&Partners and the man credited with turning around two of Australia’s largest media agencies, discuss how you can go about identifying a purpose for your business and start to align it through the culture of the agency. [Book your earlybird ticket]( for as little as $330 while limited places last. FYI • [Transferwise launches campaign recognising immigrants]( • [Susan Oliver appointed Wheeler Centre chair in board reshuffle]( • [Rohan Creasey to replace Simone Krakowiak as Rubicon Project country manager]( Jobs [50 New Jobs]( MOST DISCUSSED [Atomic 212 wins at Campaign Asia awards despite furore, as New York Festivals refutes Agency of the Year claim]( [Stop shouting at shop staff, union urges Australians]( [Fairfax Media, News Corp and Nine to explore shared user IDs]( ['Brace yourselves': Vegemite announces Vegemite Icy Poles]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](