Newsletter Subject

Jo and Lehmo to leave Melbourne's Gold FM | Seven wins another ratings week | Buzzfeed's new hire | SBS culls languages | Free TV mulls gambling restrictions | Fordham wins DeGeneres

From

mumbrella.com.au

Email Address

donotreply@mumbrella.com.au

Sent On

Mon, Nov 20, 2017 12:15 AM

Email Preheader Text

From museum-goers to the television-buffs, learn how to grow a captive audience As disruption, techn

[View Newsletter Online]( [Mumbrella Newsletter]( From museum-goers to the television-buffs, learn how to grow a captive audience As disruption, technology and multi-screen capabilities change how entertainment marketers connect with their audiences, the goal remains constant – engage and captivate a growing audience. [Mumbrella’s Entertainment Marketing Summit]( is your opportunity to hear from global and local marketers and thought-leaders on how to connect with audiences today. Gain practical knowledge and creative solutions from across industries – from the ballet, art galleries, TV brands, theatre and music icons. The summit kicks off in just two weeks, so [grab your ticket today.]( News [Jo & Lehmo to leave Melbourne's Gold 104.3 FM breakfast show]( ARN has confirmed this morning Melbourne’s Gold 104.3 FM breakfast hosts Jo Stanley and Anthony ‘Lehmo’ Lehmann will not be returning to the network in 2018. In a notice this morning, ARN said they had not renewed the contracts for breakfast hosts Stanley and Lehmann, who have worked as co-hosts since 2015. [READ MORE »]( News [Seven collects another weekly win despite Nine's strong Socceroos performance]( The Australian Socceroos World Cup Qualifier attracted the largest audience of the week, but it wasn’t enough to knock Seven out of an overall share win. Nine’s match – which saw Australia defeat Honduras – attracted 1.154m metro viewers on Nine and a total of 1.88m including 9Go according to OzTam’s overnight ratings, just beating Seven’s The Good Doctor on Tuesday, which had a metro audience of 1.131m and The Good Doctor Thursday episode – which pulled in 986,000. [READ MORE »]( News [The Fordham Company to work with Ellen DeGeneres Show]( The Ellen DeGeneres Show’s brand content and partnerships team have confirmed a partnership with Australian entertainment business The Fordham Company. As part of the partnership, The Fordham Company will work with the global team on DeGeneres’ show to boost its presence in the Australian market. [READ MORE »]( News [Simon Veksner exits Hungry Beast, takes creative helm at BuzzFeed Australia]( Former Naked and DDB creative and founder of social media agency Hungry Beast, Simon Veskner has joined BuzzFeed Australia as the publisher’s first senior creative lead, Mumbrella can reveal. Veksner joins BuzzFeed Australia after two and a half years working on his own social media agency – Hungry Beast – which will shut its doors. [READ MORE »]( //e.mumbrella.com.au/c/18UbaraiY4svnnCxdGrvyt LinkedIn's Australian Agency Influencer of the Year [Want to have real influence? Master the art of talking less to say more]( In this final posting from the LinkedIn Agency Influencer program Andrew Hardeman asks whether sometimes saying less is actually more when it comes to exerting real influence. Over the last five months a huge amount of content, opinions and thoughts have been created and shared through the LinkedIn Agency Influencer Program. [READ MORE »]( News [SBS Radio axes 12 languages and discontinues World News in broadcasting revamp]( SBS has restructured its non-English radio services with 12 language services axed, the SBS World News Radio analogue program discontinued and seven new languages added, following  review of network’s programming following the 2016 census As a result of the changes Kannada, Tongan, Norwegian, Cook Island Maori, Fijian, Swedish and the English spoken African program will all be discontinued, while Lithuanian, Malay, Latvian, Danish and Maori have been in recess for the last year and a half. [READ MORE »]( Sponsored Post The final month for agency influencer! That’s a wrap! The 2017 [Australian agency influencer competition]( has come to an exciting end. After five months of intense competition we are delighted to share, today, our November winners. [See here the best content]( from the most progressive voices across agency land today…and don’t forget to tune in again, tomorrow, when we will be sharing the winners. News [Free TV opens discussions on gambling ad restrictions during live sport]( Free TV Australia has opened consultations on draft provisions which could prevent gambling advertising from appearing during live sporting events. The new provisions to the Commercial Television Industry Code of Practice include a ban on the broadcasting of ads related to betting and gambling during live sports matches – during both scheduled and unscheduled breaks – from 5:00am to 8:30pm. [READ MORE »]( News [Nine's 60 Minutes North Korea episode dominates the demos, but Seven wins Sunday's overall TV ratings]( Nine put on a strong performance across the key advertising demographics last night, with Nine News Sunday and 60 Minutes holding top spots across the 16-39s, 18-49s and 25-54s. 60 Minutes – which offered an inside look into the NT News newsroom and saw reporter Tom Seinfort visit North Korea – was the most watched program in the 16-39s and 18-49s, with audiences of 148,000 and 261,000 respectively, while Nine News Sunday won the 25-54 audience with 322,000 metro viewers. [READ MORE »]( News [Susannah George moves to Ogilvy as its first head of film and content production]( Creative agency Ogilvy Melbourne has appointed Susannah George as the agency’s first ever head of film and content production. George joins Ogilvy Melbourne from AJF Partnership where she was a senior TV producer for four years, working across clients including Holden, Lion Drinks, Diary, Officeworks and Target. [READ MORE »]( News [Allan Dib joins PPR as director of planning and insights]( Public relations agency PPR has hired Allan Dib as the firms’ first ever director of planning and insights. Dib was previously managing director of insights and strategy at W20 Group in New York for almost two years. [READ MORE »]( Opinion [Did a short research paper just unlock Facebook’s psychometric blackbox?]( Rumours of Facebook’s psychometric targeting abilities have been swirling for years. Freelance strategist Antony Giorgione considers if a little-known research paper has finally unlocked the blackbox. In the 1990s, psychometric profiling took a great leap forward with the refinement of the Five-Factor Model of Personality (FFM). The model consists of a number of dimensions, or traits: openness-to-experience, conscientiousness, extraversion, agreeableness and neuroticism. [READ MORE »]( News [ABC data leak exposes trove of sensitive commercial information]( The Australian Broadcasting Corporation has accidentally leaked sensitive information revealing logins, passwords and backups connected with ABC’s commercial operations, tech website ITNews has revealed. Research site Kromtech Security Center discovered a “trove of data” from ABC Commercial, when the researchers ran a regular online search of poorly setup cloud computing sites. [READ MORE »]( //e.mumbrella.com.au/c/18Udy1QG6lSm5H3TuBbnmS News [Celebrity Cruises invites Australians to 'Sail Beyond']( Celebrity Cruises has invited Australians to “sail beyond” traditional cruise line experiences in their latest campaign The 30 second commercial features mash ups of different locations around the world including Sydney Harbour mixed with Pacific Islands and Dubai with Antarctica. [READ MORE »]( News [Australia vs Samoa RLWC quarter-final hands Seven Friday night win]( The Rugby League World Cup quarter-final between Australia and Samoa averaged more than 600,000 viewers on broadcast television last night, and contributed 788 streaming minutes on Plus7. On the east coast, the biggest audience to watch Australia beat Samoa by more than 40 points and progress to the semi finals was Sydney – with 290,000 viewers. [READ MORE »]( News [Vice showcases new music talent in series with Budweiser]( Budweiser Australia and Vice have launched a new video series which explores the live music scene in Sydney through young talent. ‘My Friend’s Band’ will run on Vice’s dedicated music channel Noisey and will feature upcoming acts across Sydney. [READ MORE »]( News [Parents urged to donate adult childrens' board money in Kids Under Cover campaign]( Not-for-profit youth homelessness charity Kids Under Cover is encouraging parents to charge their adult children to board in their homes, with the money to go to charity. The initiative was put together by creative agency Hardhat and aims to provide a ‘fun, simple way’ for parents to approach responsibility and privilege. [READ MORE »]( News [Royal Life Saving Society Australia warns parents of the dangers of drowning]( Royal Life Saving Society Australia has launched its Summer campaign to remind parents of the dangers of leaving children unattended near water. The 45-second commercial created by 303 MullenLowe features a dad leaving his son by the pool while he takes a phone call to remind Australians of the dangers of complacency near water. [READ MORE »]( News [Banjo asks music festival fans to pee in cup in NSW Health campaign]( Music festival goers are peeing into cups and getting STI checks in exchange for a ‘chill out zone’, as part of new campaign for the NSW Government. Advertising agency Banjo is luring fans into ‘VIP Chill Zones’ which offer charging docks, glitter bars and clean toilets, in exchange for a pee sample which will test for infections such as chlamydia and gonorrhea. [READ MORE »]( Sponsored Post VML keynote announced for Mumbrella’s Retail Marketing Summit in February At next year’s [Mumbrella Retail Marketing Summit](, you’ll have the opportunity to hear from Jon Bird, Executive Director of Global Shopper Marketing for VML – a leading global marketing agency – as he unveils exclusive research conducted around the world on the next set of changes coming for retailers in the digital age, and how you can get ahead. Learn how you need to be thinking about your customer experience as screens become less relevant and voice-operated assistants shape search. Earlybird tickets are on sale now – [grab yours today.]( FYI • [Intelsat partners with TV Plus for Australian direct to home satellite television services]( • [Seven extends Magic Millions coverage]( • [Jordan Smith joins PHD as group business director]( • [Seven launches My7Christmas gifting platform]( • [Subway appoints PPR as public relations agency of record]( • [Clemenger BBDO promotes Nick Jamieson to creative director of activation]( • [303 MullenLowe bolsters data analytics and marketing automation offerings with four new hires]( Jobs [19 New Jobs]( MOST DISCUSSED [Anti marriage equality campaigners vow to fight on despite 'media bias']( [Virgin Australia's CMO Inese Kingsmill set to depart after less than a year]( [AJF Partnership set to be acquired by soon to list group, Trimantium]( [Domain has strong stock market debut following Fairfax split]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

Marketing emails from mumbrella.com.au

View More
Sent On

28/09/2019

Sent On

26/09/2019

Sent On

26/09/2019

Sent On

25/09/2019

Sent On

25/09/2019

Sent On

23/09/2019

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.