Court approves CBS aquisition of Ten | Ten's content boss on last night's upfronts | Wicked Campers comdemned by watchdog again | Why one Asian brand ditched agencies | Fairfax culls western Sydney mastheads | 50 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( //e.mumbrella.com.au/c/18IxY46WAedslKko6bExmu Limited super earlybird tickets are now available for Mumbrella360 2018 [Mumbrella360]( is returning in 2018, and it promises to be bigger and better than ever before, after well over 2000 attendees from across the media and marketing community came through the doors in June. Only 150 tickets are available with this year’s super earlybird savings of $800 off advanced rates, so those who commit early will be greatly rewarded. The ticket will give you access to three days of leading content globally and across Australia, formal networking opportunities, industry renowned parties and social events, an exhibition hall with leading partners, and much more. Don’t delay, [get your team booked in at the best rate possible today.]( News [Court approves Ten sale to CBS]( The NSW Supreme Court has rejected last ditch efforts to block the sale of the Ten Network to CBS. In a ruling delivered this morning in Sydney, Justice Black of the NSW Supreme Court found the proposed transfer of shares to CBS Australia or its nominee, rather than interests associated with Bruce Gordon or Lachlan Murdoch, would be unfairly prejudicial to Ten Network’s shareholders. [READ MORE »]( News [Ten content boss Beverley McGarvey tells how the network plans to deliver the numbers in 2018]( Ten’s chief content boss Beverley McGarvey is looking to a mix of reality TV, comedy and US programming to connect with audiences and “deliver the numbers” as the network comes out of receivership under the ownership of CBS. Speaking to Mumbrella on the sidelines of Ten’s up fronts last night, McGarvey dismissed claims that three different versions of The Bachelor won’t be overplaying the franchise during the 2018 season. [READ MORE »]( News [Ten reveals 'Pilot Week', new comedy Street Smart, game show Blind Date and more CBS shows]( The influence of soon-to-be new owner CBS appears to already be making itself felt in Ten’s new strategy, with the network announcing a US-style Pilot Week in its upfronts presentation for the coming year. Thursday night’s announcement also saw the network signal more CBS programs for its schedule and doubling down on the current TV trend towards prime time dating shows with an addition to The Bachelor franchise and a reboot of Perfect Match under its original British title Blind Date. [READ MORE »]( News [Wicked Campers 'motherfucking awesome' vehicle condemned by ad watchdog]( Serial Ad Standards Board offender Wicked Campers has had another vehicle censured by the Advertising Standards Board for using signage which reads: “motherfucking awesome”. A complaint to the ASB said the van displayed an “offensive image in a public place”. [READ MORE »]( //e.mumbrella.com.au/c/18IzoCwmRB4anxc0gkTEQJ Opinion [Write LinkedIn articles the easy way using this clever storytelling hack]( In this posting from the LinkedIn Agency Influencer program, PHD Melbourne’s Simon Lawson explains why the secret to a great opinion piece is all in the planning. I have written and published 20 articles on LinkedIn over the past five months as part of LinkedIn’s #agencyinfluencer competition. One question keeps coming up whenever I’m asked about my participation in the competition: “Where do you get the time to write all these articles?” [READ MORE »]( News [Fairfax to close six western Sydney suburban titles in local newspaper cull]( Fairfax Media plans to shut six Sydney community newspapers, as the company looks to launch a new ‘magazine publication’ for the city’s North West suburbs in the new year. In an email obtained by Mumbrella, John Angilley, director of Australian Community Media told staff the company proposes to close the Hills News, Rouse Hill Courier, Penrith City Gazette, St Marys/Mt Druitt Star, Blacktown Sun and Parramatta Holroyd Sun with the loss of 11 jobs. [READ MORE »]( News [Why one Asian brand avoids working with agencies despite the risks]( Singapore based taxi hailing startup Grab avoids working with agencies because they are not able to turn around work fast enough, its marketing boss has said. Cheryl Goh told the Mumbrella 360 Asia conference yesterday that in such a fast-paced environment it must bring campaigns to life within 24 hours, even at the risk of missteps such as the ‘love boobs’ controversy the brand caused in Thailand. [READ MORE »]( News [The Good Doctor continues its winning streak, cracking 1m metro viewers]( The Good Doctor has proven a win for yet again for Seven, with the critically acclaimed show clocking in 1.005m metro viewers on Thursday night, according to Oztam’s overnight preliminary ratings. The drama, which has topped the evening ratings charts since its premiere last Tuesday, tells the story of a young surgeon with autism and savant syndrome. [READ MORE »]( //e.mumbrella.com.au/c/18IBGjb2UAqvdZMbIYufD7 News [James Patterson Lexus speeding ad banned again despite changes]( A Lexus LC ad has been outlawed for the second time after the ad watchdog concluded the modified changes to the ad “are not evident” and the “impression of speed” is still a major part of the commercial. The original ad created by M&C Saatchi featured a written review by author James Patterson and showed a car driving quickly down a road after showing the speedometer rapidly increasing from 78 to 87km/h. [READ MORE »]( Opinion [Congratulations, it's a girl: Exploring sexism in artificial intelligence]( The Works’ Tomas Haffenden considers what the rise of female voice activated assistants mean for the future, and what the ‘sea of dudes’ have to do with it all. I have just had a baby girl. I mean it is probably worth noting my wife played some part in her gestation and delivery, but as a modern progressive couple I’ll assume a minimum of 50 percent of the credit. [READ MORE »]( News [Hobart radio station breached political broadcasting rules, ACMA finds]( Hobart radio station 7HOFM breached political advertising rules in broadcasting a local candidate’s incorrectly tagged commercial earlier this year, the Australian Communications and Media Authority has ruled. 7HOFM, which is owned by regional media company Grant Broadcasting, broadcast three advertisements for Tasmanian state Labor candidate Jen Butler on 13 September 2017 which the regulator found were insufficiently identified as political commercials. [READ MORE »]( News [Technology companies not doing enough to combat fake news, says David Speers]( Fake news poses a real threat to democracy in countries including Australia and technology companies are not doing enough to combat it, Sky News’ political editor David Speers has warned. “Frankly they should be doing a whole lot more than they already are, because this stuff isn’t just hard for those of us in the media trying to present real news, it is a bit of a threat to our democracy, democracies like the US,” Speers told an audience of communications professionals at the Public Relations Institute of Australia’s (PRIA) conference. [READ MORE »]( News [72% of Women in Australian film and television have experienced workplace harassment or discrimination, study reveals]( A study on sexual harassment in the Australian film and television industry has found 72% of Australians have experienced either harassment or discrimination in the workplace, which has had a negative effect on their career. The study, conducted by Women In Film and Television (WITF) New South Wales, initially caused concerns when it was publicised with an email headed “Tell us who is Australia’s Harvey Weinstein”, something the organisation later apologised for. [READ MORE »]( Opinion [Customer experience will make or break free to air TV]( As paid TV streaming services such as Netflix and Amazon Prime continue to grow, Liz Ross, CEO of Freeview considers what it will take for free to air to remain on top. The battle for hearts, minds and eyeballs playing out in the booming TV streaming industry has resulted in more players serving up more and more content to an increasingly overwhelmed viewing audience. [READ MORE »]( News [Boards should be educated on being proactive with reputation, ING's head of corporate affairs says]( Boards of businesses and organisations have become more aware of the role public relations and reputation management plays in its business. Speaking at today’s Public Relations Institute of Australia conference, the head of corporate affairs at ING Bank, David Breen, said boards need educating on how to be proactive in both reputation management and crisis communications. [READ MORE »]( Opinion [Executing an exit plan: What buyers of creative agencies are looking for]( As consultancies acquire agencies left, right and centre, Generate’s Ben Fletcher considers what it takes to land that all-important trade sale. If there is one topic that sparks interest in owners of creative agencies it’s how to get out of said agency. [READ MORE »]( News [Seph McKenna departs Roadshow Films for Screenwest CEO role]( Seph McKenna has been appointed as Screenwest’s new CEO following the departure of Ian Booth in August. The West Australia-based film exec was previously head of Australian production at Roadshow Films, where he worked as executive producer on a slew of Australian flicks including Goddess, Felony, and Oddball. [READ MORE »]( Features [The trials and tribulations of viewability | Mumbrella360 video]( Publishers, media agencies and marketers continue to grapple with viewability. In this session from June’s Mumbrella360 conference, a panel of experts urges the industry find a solution. While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by. [READ MORE »]( News [Hardhat recruits JWT's former executive planning director, Iain White]( Digital agency Hardhat has appointed the former executive planning director of JWT, Iain White, as its planning director. White was an executive planning director at JWT’s Melbourne, Tokyo and Bangkok offices for more than 20 years. [READ MORE »]( News [“We all need to respect content creators”: PRIA commits to educate the PR industry on copyright]( The Copyright Agency has teamed up with the Public Relations Institute of Australia (PRIA) to educate Australia’s PR industry on the importance of copyright law. The new agreement builds on the 2013 National Agreement between PRIA’s Registered Consultancy Group (RCG) members and the Copyright Agency. [READ MORE »]( News [Jason Smith joins Ikon as agency director]( WPP-owned Ikon Communications has named Jason Smith as its agency director for the Sydney office. Smith has been a contractor at Joy Agency for the past four months after departing Bohemia as a group business director in November last year. [READ MORE »]( Sponsored Post Are you a leader in PR, communications or social media? Entries now open The [Mumbrella CommsCon Awards]( returns for 2018 and the awards are now open for entries. Last year saw over 300 entrants judged by more than 70 industry leaders, in what was the largest ceremony for the event yet. If you’re creating groundbreaking PR campaigns, championing internal communications, making waves with corporate social responsibility, or leading the way with influencers, you need to enter the CommsCon Awards. The winners from 2017 include Leo Burnett, Brisbane City Council, Red Agency, Sydney Water, Tourism Australia and more. Check out the categories, submission guidelines and more [online](, and [get your entry started now](. First entries close December 15. FYI • [Krista Walker joins Tonic Health Media as commercial manager]( • [Free The Bid campaign launches in Australia to fight for equal opportunities for female directors]( • [CarsGuide launches in-house content agency, Joyride Studios]( • [Bring and Optus launch ‘Rekicked’ campaign to celebrate INXS]( • [New sporting documentary live on PodcastOne]( Jobs [50 New Jobs]( MOST DISCUSSED [Optus rolls out new in-house creative agency 'Yes Agency']( [Screen industry’s ‘criminal network’ of men needs to be dismantled, researcher suggests]( [Initiative's Mat Baxter: 'The media industry needs to stop being lazy and get off the drug of reach']( [Facebook and Google have ‘won the battle’ against publishers and are now coming for media agencies]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](