Fairfax rethinks programmatic | Shock winner for Publish Awards | Naked boss: Our old model isn't the answer | How Punkee stole Bachie | Australian ad industry says #metoo | How to make successful podcasts | 85 new jobs | Walkley finalists and MFA winners

[View Newsletter Online]( [Mumbrella Newsletter]( Find out who’s getting marketing right - from Professor Byron Sharp at MSIX Professor Byron Sharp, Director of the leading Ehrenberg-Bass Institute, will open [Mumbrella MSIX]( on November 3 to give his insights on what is wrong with marketing today, and who is getting it right. You’ll also hear from nerds, academics, business owners, visionaries and more as they all come together to share marketing science insights. This is a conference for every marketer who wants to take a more evidence-based approach to be better and more effective at what they do. Be sure to [grab your ticket today]( – you’ll walk away with the tools to start improving your marketing efforts right away. News [Fairfax mulls removing ad inventory from third party exchanges, reveals boss Chris Janz]( Fairfax Media is investigating moving away from third party ad exchanges to give it greater control of its inventory, the boss of the publisher’s metro division Chris Janz has revealed. The move comes as publishers around the world become increasingly concerned that ad exchanges – including well known ones – are purporting to sell ads on their sites which are actually running on faked domains. [READ MORE »]( News [Publish Awards 2017: Bauer’s Take 5 grabs top award - 'Print is in the ascendancy']( Bauer Media’s Take 5 took home the top gong from last night’s Mumbrella’s Publish Awards while Momentum Media was the most awarded publisher, taking home four trophies. Real life magazine Take 5 also grabbed the awards for Consumer Publication of the Year – Large Publisher, and the overall Excellence Award after impressing judges with its growth strategies and audience advocacy in the last year. [READ MORE »]( News [The Bachelorette collects biggest audience of season]( Ten’s The Bachelorette Australia was watched by more than 1m viewers across Australia last night, winning the night and helping Ten to an average audience share win. The show attracted its highest audience for the season with 1.019m metro viewers, was also the most watched program across the key advertising demographics – 16-39s, 18-49s and 25-54s. [READ MORE »]( LinkedIn's Australian Agency Influencer of the Year [Lessons in branding from RnB Fridays live line-up]( In this posting from the LinkedIn Agency Influencer program, Carat’s Andrew Hardeman looks for the marketing messages demonstrated by acts including Fatman Scoop, Kelis and Ne-YoThe humble start to RnB Fridays on the Fox has in the space of two years picked up a cult following of adoring fans willing to pay big money to experience it live. And this year, I was one of them. [READ MORE »]( News [Australia is failing to crack the Asian market, publishers told]( Roshni Mahtani, CEO and founder of Asian parenting website Tickled Media, told Australian publishers at yesterday’s Mumbrella Publish conference that they’re missing a trick by failing to tap into the Asian market. “That’s the beautiful thing about Australia – even though this room doesn’t really represent it if you look around – but 50% of the market here are immigrants or have been born to immigrant parents. That’s great – it means you can probably launch to a lot of countries out of this one country,” she said. [READ MORE »]( Opinion [Comms planning: not dead, but ripe for change]( In response to a recent article eulogising the stand alone communications planning entity, Naked’s Brett Rolfe questions if comms planning really is dead and buried. Ben Shepherd’s article on communications planning provided a particularly considered chronicle of the disappearance of stand-alone comms planning agencies of any size in Australia. [READ MORE »]( News [Publishers need to flex their muscles in battle with tech giants, publishing panel warns]( Publishers should flex their muscles as they deal with the internet’s titans although there are more technological threats looming for the industry, the audience at Mumbrella’s Publish conference’s opening panel heard. ABC Audiences’ social media strategist Flip Prior, warned “we are not ready for the technological onslaught that is about to hit us,” while The Australian’s Nicholas Gray argued Australian publishers have some leverage against today’s threats from the social media giants. [READ MORE »]( News [How Punkee created serial content which 'ended up owning a Channel Ten show']( Junkee Media’s youth title Punkee ended up “owning a Channel Ten show” by posting something nobody else had and creating serial content, according to managing editor, Tom Pitney. For Pitney, who started out creating The Bachelor and The Bachelorette recaps on The Vine, working out what trend is next and leveraging it to create something original is the key. [READ MORE »]( //e.mumbrella.com.au/c/18bFcEMUjwaGnmuXM0aFoO Opinion [The Australian ad industry is saying #metoo - but what can we actually do?]( As the #metoo posts continue pouring in from the Australian ad industry’s females, Emma Heath, founder of copywriting consultancy Words by Nuance, considers what action can be taken to end ad agency harassment once and for all. When the #metoo campaign started flooding social media this week, I’m sure I wasn’t the only one out there who felt depressed – and at the same time, wholly unsurprised. For those who haven’t heard (or who have seen the #metoo hashtag and wondered what it means) this viral campaign was triggered by this recent business with Harvey Weinstein, a powerful Miramax studio executive who’s been outed for his alleged revolting behaviour towards countless women in Hollywood. [READ MORE »]( News [GTB Mindshare and Ford Australia win MFA grand prix]( Media Federation Australia’s 19th annual awards saw Ford Motor Company Australia and GTB Mindshare take out the Grand Prix. “A long term strategy and solid business strategy that delivered over time. Over the course of 18 months, Ford became market leader. In a short term world, it’s refreshing to have a different long term approach that yielded fantastic results for the client,” judges said in the Grand Prix announcement. [READ MORE »]( //e.mumbrella.com.au/c/18bFM4X4PgvLAtE0DF4jAU News [Kim Norman joins SCA as PodcastOne sales boss]( Southern Cross Austereo has appointed Kim Norman as sales director of its podcast network, PodcastOne Australia. Norman returns to SCA from Adshel, where she was state sales manager for NSW and ACT for almost three and a half years. [READ MORE »]( News [Print is 'not dead' as long as content is relevant]( A group of panelists at Mumbrella’s Publish conference have concluded print is not dead, so long as the content is relevant, engaging and tactile. Natalie Taylor, the national sales director of BlueStar Group, told the audience: “Print is the tool that you stop and you engage with and it’s tactile, you are consumed within your own time.” [READ MORE »]( News [Pac Mags CEO: 'A crap story is a crap story, and it won’t be saved by the platform']( Pacific Magazine CEO Gereurd Roberts has told an audience of content marketers that, despite the proliferation of platforms available to content marketers in the digital age, “a crap story is a crap story, and it won’t be saved by the platform”. The comments were made during a discussion on measuring the success of your content during Mumbrella’s Publish conference, where the panel considered the difficulties of getting a brand to trust a publisher enough to tell their stories. [READ MORE »]( Sponsored Post The top agency influencers of the month Announcing this month’s [agency influencer leaderboard]( update! Check out this month’s top 10 agency influencers and newcomers and the [content]( that put them in the lead. Like these [agency influencers](, you’re a post away from being heard. Every perspective is unique which is what gives it value. By creating and sharing compelling content, you’re helping marketers learn from your experience. Find your voice and publish today. Features ['This is not radio': How to make successful podcasts]( With 17% of Australians listening to podcasts, the founder of audio agency Eardrum, Ralph Van Dijk, has offered advice on how to make a successful podcast, starting with “length matters”. “The optimum length is 35-55 minutes, in a fast news world podcasts do provide an opportunity for slow journalism and it’s a bit like character driven TV versus movies, you have an opportunity where you are able to love and get to know the main characters over a period of time.” [READ MORE »]( News [Ditch 'campaign thinking' to succeed at content marketing, says Isentia's Todd Wheatland]( Content marketing is not driven by campaigns, but is a strategy underpinned by being “totally audience centric”, Todd Wheatland, chief advisor at Isentia Strategy and Content division – formerly King Content – has said. Presenting at Mumbrella’s Publish Conference today, Wheatland pointed the difference between content and content marketing, describing the latter as a strategy with a business outcome. [READ MORE »]( News [Publicis Groupe third quarter revenue drops while APAC organic growth declines]( Publicis Groupe has reported a slide in global revenue for the third quarter despite a recent major spending cut on its awards and marketing budget. The French-owned advertising and media giant saw its worldwide revenues shrink from US$2.7 billion to US$2.6 billion year-on-year in Q3 – a fall of 2.2 per cent. [READ MORE »]( News [Finalists for the 2017 Walkley Awards for Excellence in Journalism revealed]( The finalists for the 2017 Walkley Awards for Excellence in Journalism have been announced. More than 1,200 entries were submitted for the awards which were judged by over 100 industry professionals. [READ MORE »]( News [Honey Birdette's 'sexually explicit' digital billboard condemned by ASB]( Lingerie brand Honey Birdette has had its digital billboard advertisement banned by the advertising watchdog for being “sexually explicit”. A complaint said the digital billboard located outside the Honey Birdette store was positioned inappropriately next to popular children’s stationary store Smiggle and had a woman’s “breast fully visible including brown nipple through a white lace bra”. [READ MORE »]( News [Fairfax and Dentsu Aegis Network launch Philips culinary experience]( Fairfax Media and The Story Lab have created a culinary experience for Philips Australia at Sydney’s Night Noodle Markets. Executed by The Story Lab team and supported by MKTG and Carat, the campaign provides the opportunity for passers-by to make their own noodles and pasta. [READ MORE »]( Sponsored Post Stay ahead of the curve and get a head start on your digital marketing strategy for 2018 At the [Mumbrella Digital School](, running soon from November 6, you’ll get the opportunity to brush up on essential digital marketing skills and build out your fresh digital strategy for 2018. The course offers a concentrated and convenient weekly evening course designed to help you nail the basics of digital marketing – covering content marketing, display and social advertising, data, mobile and search. [Book your spot today](. Hurry though, space sold out for the last course. FYI • [Ubet launches limited edition ‘lucky undies’]( • [Ipsos appoints Richard Korn as MD of Ipsos Loyalty]( • [Concrete Playground helps plan a night out with new voice control app]( • [QMS launches three new billboards in WA]( Jobs [53 New Jobs]( MOST DISCUSSED [Media agencies defrauding clients by asking for kickbacks to recommend software, says Salesforce boss]( [Nine CEO Hugh Marks hits back on Lisa Wilkinson departure: 'It's not just a pay thing']( [Lisa Wilkinson quits Today after contract negotiations break down, joins Ten's The Project]( ['Entirely transparent media agency' Avenue C launches]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](