Nine's 2018 ambitions revealed | Berlei ad cleared despite Facebook ban | Lazy industry associations? | Campaign Review: Verdict on new Carlton ad | 83 new jobs | Punkee: the brand that doesn't care about monetising its site

[View Newsletter Online]( [Mumbrella Newsletter]( Just one week left to book your ticket to Publish Next week the [Mumbrella Publish]( conference will kick off at The Westin Sydney, delving into both the business of publishing, and the evolving world of content marketing and creation. Content marketers from Domain, Flight Centre, Fairfax Media, Bupa and more will take the stage alongside publishing-focused sessions featuring the CEOs of The Australian and Huffpost Australia, and the Editor in Chief & General Manager of Buzzfeed. You can check out the [full program online]( and [grab your tickets here](. News [Love Island, Talkin' 'Bout Your Generation and paywalled female website among Nine's big moves for 2018]( Nine’s first paywalled website, a local version of dating show Love Island, a new real estate show, and the return to television of Shaun Micallef’s Talkin’ ‘Bout Your Generation are among the highlights of Nine Entertainment Co’s 2018 offerings, the media company has revealed. [READ MORE »]( Dr Mumbo [Dr Mumbo: Talkin' 'Bout your punctuation]( To Fox Studios in Sydney, and Nine’s annual Upfronts bash. And for Dr Mumbo the highlight of the brisk presentation (apart from the very fact that it was indeed a brisk 57 minutes this year) came from comedian Shaun Micallef, who had plenty to say about the revival of battle-of-the-demographics panel show Talkin’ ‘Bout Your Generation which previously lived on Ten. [READ MORE »]( //e.mumbrella.com.au/c/17vBGEb5igWb231tF5BD0U News [Ad watchdog clears Berlei 'time to be kind' bra ad for TV despite Facebook's rejection]( Australia’s Advertising Standards Board has cleared Berlei’s ‘Womankind’ ad for broadcast despite Facebook and Instagram banning the ad “out of fear of potential offence to the community” in September. Created by Accenture’s The Monkeys, the commercial features the different things women’s breasts have endured in the name of fashion over the years. [READ MORE »]( Dr Mumbo [Dr Mumbo: The ad that's too offensive for Korean exchange students]( Scrolling through adjudications of the Advertising Standards Board can sometimes give Dr Mumbo too much information on how his fellow Australian citizens think. Particularly when reading the views of the type of person who not only dislikes seeing bra ads on television but also has the time to let the ASB know about it. [READ MORE »]( Features [Campaign Review: The verdict on Carlton Draught, Crownbet, Sportsbet and Ozmosis]( In this series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Frank Morabito, executive creative director and partner at Spinach, and Damian Pincus, founder and creative partner at The Works. [READ MORE »]( Features [Why Punkee is choosing likes and shares over website traffic]( Punkee’s Tom Pitney speaks to Mumbrella’s Zoe Samios about why the youth site’s focus is all about being where the audience is, as opposed to trying to drag them away to somewhere else. When Junkee Media’s The Vine rebranded to Punkee earlier this year it did not anticipate the audience it would quickly receive. [READ MORE »]( News [The Block pulls in 1.213m for a Wednesday night ratings win]( Nine’s popular renovation series The Block has attracted a metro audience of 1.213m metro viewers, topping the ratings leaderboard for Wednesday television. Despite being down on last weeks 1.352m viewers, The Block was the most watched program across key advertising demographics 18-49 and 25-54. [READ MORE »]( News [Australian radio industry takes first steps towards programmatic trading]( Commercial Radio Australia has launched its automated radio booking service, the first step in developing an industry wide programmatic advertising trading platform. Run by AudioNet, which won Commercial Radio Australia’s tender for the platform in December last year, the RadioMATRIX radio holdings service has been tested by various stations and advertisers over the past quarter. [READ MORE »]( //e.mumbrella.com.au/c/17vDoUFAPvXqFosCg4izBc News ['Offensive' Navman radio ad terminated for portraying abuse towards men]( The advertising watchdog has banned a Navman Father’s Day radio advertisement for “abusive” language towards men, following a decision by ASB in December to ensure husbands are not portrayed negatively as a group. Airing solely on Australian Radio Network stations, Navman’s ad featured a woman criticising the driving of her male partner by calling him an “idiot” before promoting Navman’s GPS. [READ MORE »]( Features [Industry associations “do nothing” on transparency | Mumbrella360 video]( In this session from Mumbrella360, a panel of consultants and board members get honest about transparency (or the lack thereof) in Australia’s industry associations. Consultant and Trinity P3 founder Darren Woolley says associations collectively “do nothing” on transparency, during the following session from Mumbrella360. [READ MORE »]( LinkedIn's Australian Agency Influencer of the Year [What you need to consider before relocating for your job]( In this posting from the LinkedIn Agency Influencer program, Publicis Media’s Alex Delehunt offers her tips on making a move for your career. Last year I was presented with an amazing career opportunity that involved moving from Sydney to Melbourne. Granted, not a huge move, only a short flight away and in the same country but it still came with challenges. [READ MORE »]( Opinion [Why your SME client won't say yes to a retainer agreement]( While your agency might forever be chasing the big hitters for that all-important retainer agreement, it’s actually your SME clients you should be focussing on, writes Generate’s Ben Fletcher. You don’t have to look far, or think very hard, to see why a retainer arrangement could be great for an agency. It offers steady and predictable income (for a creative business – who’d have thought it?!) and allows you to build a deeper relationship with your client as you’re guaranteed to be working with them for the duration of the retainer period. [READ MORE »]( News [News relaunches Herald Sun website, promising better advertising visibility]( News promises Herald Sun readers a bold new look while offering advertisers more inventory following the launch of its redesigned website yesterday. The refresh is part of News Corp’s program of ‘reimagining’ its Australian metropolitan newspapers’ online properties and follows the overhaul of Sydney’s Daily Telegraph website in August. [READ MORE »]( News [UM Australia wins ING’s national media portfolio]( UM Australia has retained ING Direct’s national media account after a review process that started in March this year. The win is the first for new CEO Fiona Johnston who returned to the media agency this week after two-and-a-half years with executive consultancy Wild and Safe. [READ MORE »]( News [News Corp launches popcorn-scented newspapers]( News Corp Australia has created popcorn-scented newspaper to promote The Great Night in Family Movie Collection which launches this week. “Scenting technology” was used to infuse specific pages with the smell of buttered popcorn on over 800,000 News Corp newspapers. [READ MORE »]( F.Y.I. [Ardent Leisure Group appoints Storyation as content agency]( Ardent Leisure Group’s indoor entertainment division has appointed Storyation as its content agency across its AMF, Kingpin and Playtime. The formal appointment comes after a series of social video projects for AMF and Kingpin brands by Storyation. [READ MORE »]( News [Clemenger BBDO Melbourne scores NAB Business Bank digital and creative account]( Clemenger BBDO Melbourne has secured the NAB Business Bank creative and digital account, following a competitive pitch process. Nick Garrett, CEO at Clemenger BBDO Melbourne, said in a statement: “We are very proud of our relationship with NAB and the work we do with them, so extending that by being appointed as the lead creative and digital agency for NAB’s Business Bank is important to us.” [READ MORE »]( Opinion [Australia's much-hyped innovation boom has a marketing problem]( Ever since the Turnbull Government embraced innovation as its rallying cry, Dr Andrew Connery has been convinced there’s one thing missing: marketers. Politicians and bureaucrats, rightly or wrongly, get blamed for a lot of policy decisions that simply never live up to the rhetoric of their initial release to the public – the fanfare and reasoning sound great, but after years of inaction and/or misguided attempts they simply grate. [READ MORE »]( News [Rolld launches new brand positioning 'Love the journey']( Vietnamese street food brand Rolld has launched a new brand positioning ‘Love the journey’. Developed by The Sphere Agency, the new positioning aims to highlight the brands Vietnamese heritage, fresh ingredients and cooking process. [READ MORE »]( Sponsored Post Check out the full line-up for Mumbrella’s Entertainment Marketing Summit The complete line-up is online for [Mumbrella’s Entertainment Marketing Summit](, where you’ll get the latest best-practices and insights on the future of marketing for the entertainment industry. Speakers on the program include Tony Award-nominated theatre producer David Ian, who will talk about how theatre is creating significant opportunities for brands and marketers; Samuel Johnson, who will reveal how he beat the odds to take home the 2017 TV Week Gold Logie largely thanks to Facebook; Michele Garra, Executive Director for Telstra Media, who will uncover Telstra’s journey from a telco to a digital entertainment leader; and many more. Don’t miss out – [grab a ticket today.]( FYI • [Australian comms group Bastion Collective expands US presence]( • [Bastion Live partners with Avant Gaming]( • [Switched on Media wins Aussie Home Loans digital account]( • [APN Outdoor promotes sales team following departure of David Cordner]( • [Carat Australia retains L’Oreal media account]( • [Shopper Media partners with ODNA]( • [First line up of Sydney’s night of horror festival announced]( • [Agent99 signs finance industry thought leader ‘Vanessa Stoykov’]( • [Ardent Leisure Group appoints Storyation as content agency]( • [Painted Dog Research launches data tech division]( Jobs [83 New Jobs]( MOST DISCUSSED [Human Rights Commission highlights everyday racism in latest campaign]( [Pay by the click and only advertise on reputable sites to beat ad fraud, Outbrain founder tells marketers]( [Whingeing about us isn't a business model, ABC boss Guthrie tells commercial TV bosses]( [Vodafone rebrands, asks if customers are ready for an exciting future]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](