Murky digital world holds ad industry back | The Marketing Group's sins return to haunt it | Kingsman blasts the box office | Aussie brands fall behind | Brownlows win the night | Are influencers the answer?

[View Newsletter Online]( [Mumbrella Newsletter]( Sydney Opera House to discuss the exciting partnerships behind their Decade of Renewal At [Mumbrella’s Entertainment Marketing Summit]( in November, The Sydney Opera House’s Partnerships Manager will discuss how the historic venue is harnessing digital channels and new technologies to drive deeper engagement as part of its Decade of Renewal. Through partnerships, the Opera House has been able to tap into emerging technologies from VR to livestreaming to provide new and exciting experiences for their audience. See [how the summit’s program is building]( and the great names on the program. Save $100 on tickets before October 10. News ['Murky' digital ad chain holding industry back, warns Unilever CMO Keith Weed]( Publishers are not doing enough to stamp out ad fraud while the likes of Google and Facebook are failing to help brands accurately measure performance across different platforms, one of the world’s most influential marketers has warned. In a keynote presentation to the Advertising Week conference in New York, Keith Weed, chief marketing and communications officer of Unilever, offered a score card on how the marketing industry is faring in issues around transparency. [READ MORE »]( News [Nicole Taylor promoted to DDB Sydney CEO]( DDB’s Nicole Taylor has been appointed as CEO of the Sydney office, having been the managing director for just over three years. Between 2011 and 2014 Taylor was a managing partner at the agency, joining from George Patterson Y&R where she held the same title. [READ MORE »]( News [The Marketing Group rapped by NASDAQ as the past comes back to haunt agency network]( Listed marketing network, The Marketing Group, has been rapped by NASDAQ for withholding inside information as dubious legacy issues surrounding previous management continue to plague the company. A disciplinary hearing of First North Stock Exchange, a secondary NASDAQ market in Stockholm, found TMG, which owns two Australian agencies, breached its ‘Rule Book’ for not disclosing inside information that could have impacted the share price. [READ MORE »]( News [AFL Brownlow Medal count hands Seven a Monday night win]( Seven dominated Monday night with an average audience share of 30.5% with the help the 2017 AFL Brownlow Medal. The award count attracted 1.089m metro viewers across Seven and 7mate, and was placed second across the key advertising demographics – the 16-39s, 18-49s and 25-54s. [READ MORE »]( //e.mumbrella.com.au/c/174xkCkl2TCRelwaDT209f News [Yes and No campaigns slammed as 'grubby second-hand car dealers']( A marketing expert from The University Of Sydney has slammed both the Yes and No campaigns for acting like “grubby second-hand car dealers”. Vince Mitchell, professor of marketing at The University of Sydney, told Mumbrella the text messages sent out by the Yes campaign over the weekend were “bad marketing” and could be in breach of the ACMA protection guidelines. [READ MORE »]( Features [Head to Head: Are influencers a long term marketing solution?]( In this new series, Mumbrella invites the industry’s most senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Ogilvy PR’s Daniel Young goes head to head with Haystac’s Jason Carnew in the battle of the influencers. This week, debating whether or not influencers are a long term marketing solution, Jason Carnew says influencers will deliver long term marketing solutions if they are treated as partners and not channels, while Daniel Young believes no single discipline can deliver a marketing solution. [READ MORE »]( News [YouTube steps up competition with TV as Google launches new advertising tools]( YouTube will be launching four new video ad tools to make the video platform’s content more compelling to television advertisers, the video service announced yesterday at the Advertising Week conference in New York. The four services include improved ad unit creation tools, measurement services and more integration between YouTube’s advertising offerings with Google’s Adwords service. [READ MORE »]( Opinion [Meetings: why you’re almost definitely wasting your time]( We’ve all been there: endless meetings that fail to result in anything apart from frustration and a calendar invite to a follow up meeting. According to Emma Heath, founder of copywriting agency Words By Nuance, we’re all wasting our precious time. Like most business owners, I spend my fair share of time in meetings. Outside of work, there are even those endless meetings with my apartment strata committee, where we mill around inhaling the fragrance of the bins arguing over the existence of someone’s cat. [READ MORE »]( News [Kingsman: The Golden Circle kicks IT off top spot at weekend box office]( Fox’s Kingsman: The Golden Circle, has knocked horror movie IT off the box office podium, collecting $5.716m on its opening weekend. Starring Colin Firth, Julianne Moore, Taron Egerton, Halle Berry, Elton John and Channing Tatum, the second action spy comedy film of the series, follows members of Kingsman as they find new allies in the United States. [READ MORE »]( News [Amazon looms as Australian businesses fall behind, warns Interbrand's global survey]( Apple, Google and Microsoft were named as the three most valuable brands in Interbrand’s 2017 Best Global Brands ranking, with no Australian brands registering in the top 100 list. Warning Australian businesses are vulnerable, Interbrand flagged Amazon as one of the fastest-growing brands, while technology companies and brands were again the survey’s most dominant sector. [READ MORE »]( News [Instagram passes two million active advertisers]( Facebook has announced that Instagram passed the two million monthly active advertisers mark, doubling its user base over the past six months alone. A company spokesperson was unable to say how many local advertisers are using the service in Australia when approached by Mumbrella. [READ MORE »]( Features ['Acceptance, atonement, recovery': How to rebuild your personal brand]( As Donald Trump’s former communications director Sean Spicer makes headlines for his recent celebrity cameos, Mumbrella’s Abigail Dawson speaks to PR professionals about how even the most damaged of reputations have the potential to bounce back. After enduring a crisis in the public eye, many celebrities, politicians and professionals go through a process of rebuilding their personal brand, beginning with three pivotal principals: acceptance, atonement and recovery. [READ MORE »]( News ['What's a lady like me doing in an ad like this?' The Monkeys release first work for CrownBet]( The Monkeys has launched its first work for Crownbet promoting the betting service as a ‘Better Way to Wager’, following the agency winning the gaming platform’s account in August. Australian actress Nicki Whelan stars in the 45 second ad opening with: “If I were a betting man, I bet I would know what you’re thinking – what’s a lady like me doing in an ad like this?” [READ MORE »]( Opinion [In the era of fake news, PR needs to work harder than ever]( As fewer and fewer millennials admit to trusting news sources, PRs have to work harder to ensure their stories are heard above the noise, writes Weber Shandwick’s Megan Rosier. As professional communicators and story tellers, there’s an incredibly fine line that we tread when it comes to curating communications and counselling spokespeople. We need to balance provocation with caution to grab headlines, but minimise risk. [READ MORE »]( //e.mumbrella.com.au/c/174B2RornfPU6AXYgFRIpS News [Clemenger Melbourne bolsters creative team hiring Nicole Sykes]( Clemenger Melbourne has appointed Nicole Sykes as a creative director. Sykes joins from New Zealand where she was the creative director at BESS for one year. [READ MORE »]( News [Audible Australia appoints Jesse Cox as head of original content]( Audible Australia has hired former ABC Radio national features editor, Jesse Cox, to head the local original content arm. Prior to joining Audible, Cox spent four years at ABC Radio National and was recently behind the network’s podcast This is About, along with being executive producer of the Trace podcast. [READ MORE »]( //e.mumbrella.com.au/c/174BIbAiYievbyYbWBUDDZ News [OMD Sydney shares eHarmony success stories in 'The Little Things' campaign]( OMD Sydney has shared the success stories of couples who met on eHarmony in the dating website’s latest campaign. ‘The Little Things’ campaign shows couples sitting on either side of a wall and answering questions about each other, not being able to see if the answer is true or false. [READ MORE »]( Opinion [How #stopclickbait will impact the world of PR]( As the #stopclickbait brigade battles the ongoing stream of shouty, click-inducing articles, Agent 99 PR’s Sharon Zeev Poole explains why fishing for clicks shouldn’t be anyone’s long-term PR strategy. As we all know, journalists are constantly seeking to publish the first and best story, and PR specialists have always strived to provide them with the content to do so. One of the ultimate goals for publishers is to generate traffic through ‘click’ responses, and reporters utilise catchy headlines and bold images to achieve this. [READ MORE »]( Features [Keeping creatives and analysts working in harmony | Mumbrella360]( Ever wondered why the creative and analytical sides of your business can’t seem to work together? In this session from June’s Mumbrella360 conference, a panel of experts from Google, ANZ, Blue 449 and Karmarama tackle the right vs left brain divide. The session – moderated by Jules Hall, CEO, the Hallway – works through ways marketers can achieve better harmony between their creative and data teams. [READ MORE »]( News [RACQ launches RACQ Bank offering 'more for members']( RACQ has launched RACQ Bank as part of its latest brand platform ‘more for members’. Created by Clemenger BBDO Brisbane, the ad shows all different customers using a 3D Google Tilt Brush effect to represent the “more” people want in life. [READ MORE »]( News ['It doesn't take long for ice to cause damage': Federal Government launches schoolies anti-drug campaign]( Young Australians have been warned against the dangers of illicit substances in the Federal government’s latest anti-drugs campaign as Schoolies week approaches. The lead 30 second commercial reverses an ice addict’s life from lying lifeless in an alley to playing rugby as a healthy young teenager. [READ MORE »]( Sponsored Post Do you want to be in the room with the publishing industry's best and brightest? Space is limited for Mumbrella’s [Publish Awards](gala dinner and tickets have been selling fast. On October 19 at The Westin Sydney, get in the room with the Australian publishing industry’s best and brightest and congratulate the winners on the night. This year’s categories include Branded Content Studio of the Year, the Publish Award for Innovation, Columnist of the Year, Consumer Publication of the Year and more. Take a look at the [shortlist](, get your team together for a night out and [book your table today.]( FYI • [Herald Sun unveils Grand Final Week plans]( • [The Roar reveals winners of second Club Roar Awards]( • [Sentius bolsters digital team with three new hires]( • [FCR promotes Jeremy Kirk to director]( • [Kate & Co wins eight new clients including Cotton On Kids]( • [Fifty Acres launches into Queensland, Northern NSW and Byron Bay]( • [Remarkable Media launches flying object over New York ahead of Star Trek: Discovery premiere]( • [Richard Lehocz joins Carat Melbourne as head of client leadership and operations]( Jobs [36 New Jobs]( MOST DISCUSSED [ABC News websites close in on News.com.au thanks to 11% climb, Nielsen rankings report]( [M&C Saatchi S&E appoints Havas's Peter Pippen as senior strategist]( [Nicole Taylor promoted to DDB Sydney CEO]( [Fairfax profits fall as Domain costs increase]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](