ABC closes in on news.com.au | Sportbet celebrates Johnson | Sainsbury delivers for 60 Minutes | Defining political advertising | Watchdog clears poo ad

[View Newsletter Online]( [Mumbrella Newsletter]( What will the future hold for publishers’ relationships with search and social giants? The Mumbrella [Publish]( conference will kick off the day with a thought-provoking panel looking at the future for publishers and their relationships with online platforms like Facebook Instant Articles and Google’s MMP. Hear from the CEO of Huffpost Australia, CEO of The Australian, Editor in Chief & General Manager of Buzzfeed, Chief Revenue Officer for Fairfax Media and Manager of Digital Strategy for ABC Audiences. Take a look at the full program [now online]( and [grab your tickets today](. News [Sainsbury interview delivers for 60 Minutes as Nine cleans up Sunday night]( Nine’s 60 Minutes interview with accused Colombian drugged smuggler Cassie Sainsbury was the show’s highest rating episode of the year – with 1.040m metro viewers. The interview, which took place in a women’s prison in Colombia, placed second across all key advertising demographics – 16-39, 18-49, and 25-54s, just behind Nine’s 7:00pm offering, The Block. [READ MORE »]( News [ABC News websites close in on News.com.au thanks to 11% climb, Nielsen rankings report]( ABC News websites are fast approaching Australia’s leading news and current affairs website news.com.au, thanks to an 11% climb in unique audience, Nielsen’s monthly digital ratings indicate. News still holds the top spot with a unique audience of 5.593m, however the website suffered a 5% decline from July’s 5.905m. [READ MORE »]( News [Tony Faure appointed chairman of Ooh Media]( Ooh Media has announced the replacement of Michael Anderson as the chairman of Ooh Media with the appointment of Tony Faure. Faure has been a non-executive director for Ooh Media since November 2014 and will commence his new role immediately. [READ MORE »]( Opinion [How do we define ‘political‘ TV advertising?]( As the furore surrounding the same sex marriage debate reaches fever pitch, Pamela Longstaff, acting CEO of Free TV, discusses how we can define when a TV ad becomes political. The increasingly charged public and political environment surrounding the same sex marriage postal vote has raised some complexities for advertisers when it comes to what is defined as political matter in television commercials. [READ MORE »]( News [Nine wins the ratings week despite Seven's Little Big Shots and Ten's Bachelorette success]( It was another successful week for Nine with The Block’s audience numbers delivering a 22% audience share win over Seven’s 20.7% and Ten’s 12.2%. The most watched programs of last week were the Sunday, Monday and Tuesday episodes of The Block, with metro audiences of 1.546m, 1.328m and 1.245m respectively. [READ MORE »]( News [Reckitt Benckiser ad cleared for showing 'animated human faeces in the shape of donuts']( An ad for Reckitt Benckiser’s Air Wick product ‘VIPoo’ has been cleared by the advertising watchdog for showing “animated human faeces in the shape of donuts” and using “mock” images of poo. The ad depicts a Hollywood star giving her poo the “VIPoo treatment” by using a new spray to mask the smell of “this morning’s breakfast burrito” using donuts as a visual representation of poo. [READ MORE »]( //e.mumbrella.com.au/c/1730At7T871uqg2A4caaMD News [Sportsbet brings back Ben Johnson in 'Puntmas' ad as Spring Carnivals start]( Sportsbet has brought back Olympic athlete Ben Johnson to celebrate the ‘Puntmas’ season as the Spring Racing Carnivals launch. The ad promotes a new feature, ‘The Fold’, which allows users to cancel their bet during the middle of the race. [READ MORE »]( News [Telstra's big bet on sports streaming]( Telstra is banking on its sports offerings to drive its streaming strategy, with the company announcing last week it had passed the millionth subscriber to its AFL streaming service, says Telstra’s Michele Garra. Garra, the company’s executive director of media, told Mumbrella how the telco is looking at growing subscriber numbers as part of its push into streaming content aimed at commuters and sports fans. “We’re starting to get some scale with the new strategy,” she said. [READ MORE »]( News [Red Bull sponsorship elevates esports to 'mainstream entertainment', event organisers claim]( Red Bull has been named as the partner brand at esports event Throwdown next month, with organisers claiming the news further demonstrates how the gaming market is becoming “mainstream entertainment”. The drinks company will sponsor the Throwdown Esports Stage and Australia’s first large-scale Street Fighter V competition at PAX Aus in Melbourne, an event for the gaming sector. [READ MORE »]( News [Fairfax to shrink by more than half after Domain Group split]( Fairfax’s equity value will be likely more than halved after the Domain Group splits, with the move costing around $14 million, the company revealed in its shareholders’ explanatory booklet released today. The split would see Fairfax fall from its current position of 113th on the ASX200 to around 165th, around the same size as Southern Cross Media, while Domain would likely enter the index at 155th, roughly the same as Nine Entertainment. [READ MORE »]( News [Cricket Australia invokes the 1970s for this summer's Women's Ashes Series]( Cricket Australia has launched a campaign for the upcoming Women’s Ashes Series with a campaign invoking the halcyon 1970s test match days of Dennis Lillee and Jeff Thompson. Adapting the “Ashes to Ashes, Dust to Dust, if Lillee don’t get you, Thommo must,” line of the 1974 test series, the new ad puts today’s women’s team members into a poem. [READ MORE »]( News [‘Show us your scars’: Ugly debuts with a skating and surfing fail compilation for Ozmosis]( Creative agency Ugly has released its first work since launching in April for surf and skate brand Ozmosis, compiling a mixture of surfing and skating fails with the tag line, “Show us your scars.” Financially backed by M&C Saatchi, Ugly consists of TBWA Sydney’s ex executive creative director Gary McCreadie, Anomaly Amsterdam’s founding partner and CEO Hazelle Klonhammer, and M&C Saatchi’s former head of strategy Ross Berthinussen. [READ MORE »]( Opinion [How equity crowdfunding could open new opportunities for traditional media]( Equity crowdfunding campaigns could revolutionise Australia’s traditional media landscape, but up until now it’s been nothing but a waiting game, as Community Newspaper Group’s Guy Turner explains. Over the past three years I have been closely following the progression of the equity crowdfunding (CSF) discussion in Australia. [READ MORE »]( News [303 MullenLowe creates 'hand table dance' in new TV campaign for P&N Bank]( P&N Bank has rolled out a new campaign from 303 MullenLowe featuring a hand ‘table dance’ designed to reflect the busy lives of many first-time homeowners. The 30-second TV spot marks the launch of the bank’s Flying Start & Bag product, which offers a 12-month rate discount for those making their first steps onto the property ladder. [READ MORE »]( //e.mumbrella.com.au/c/1732MfKS5OkjoRLAIyBux0 News [Push Collective appoints Mark Hobart as strategy director]( Creative agency Push Collective has appointed Mark Hobart to oversee market research and clients’ brand safety in a newly created role of strategy director. Hobart joins from Kantar TNS Melbourne where he was executive director of innovation and product development for almost five years. [READ MORE »]( News [M.J. Bale takes weatherman to hottest places on Earth promoting its ‘coolest suit on the planet’]( Suit company M.J. Bale has promoted its cool wool summer suit range by following UK weatherman Alex Beresford to the hottest places on Earth. Beresford read the weather in a M.J. Bale suit via Facebook Live for 11 days in 42 degree heat in Dubai, 39 degree heat in Rajasthan and 44 degree heat in the Sahara Desert. [READ MORE »]( //e.mumbrella.com.au/c/1733rzWJGQIUtPLOouEpL7 News [Royal Caribbean tells Australians 'this is not a cruise']( Royal Caribbean International has asked Australians to “Come Seek” a different cruise experience and join the “world’s biggest playground”. The ad uses the slogans “this is not a cruise, this is a Royal Caribbean cruise” and “this is not your dream holiday, this is your next holiday”. [READ MORE »]( Sponsored Post As a marketer, how do you find fresh insights to inspire creativity? We know that marketing is getting increasingly complex – new technologies, more data and information excess has reinvented the department – but what impact is this having on marketers? At the [IAA Breakfast Forum]( on October 25, join a panel of experts for a discussion on what it takes to build a culture of experimentation and find fresh, creative insights to thrive in today’s marketing age of uncertainty. [Grab your tickets today.]( FYI • [Agent99 PR signs Product of the Year Australia to its roster]( • [Allure Media appoints Ali Krzyszton as partnerships director]( Jobs [14 New Jobs]( MOST DISCUSSED [Mark Buckman to depart Foxtel after 18 months]( [MLA's meat-eating Ganesha ad cleared by advertising watchdog]( [Eleven and TBWA create wearable tech shoe in first work for Australian Turf Club]( [M&C Saatchi S&E appoints Havas's Peter Pippen as senior strategist]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](