For Marketplaces, 2021's Black Friday Was a Merry Start to the Shopping Season

Read our latest Marketplace Strategy Blog post! [Mirakl_Logo_White_Background.jpg](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhtw3q3n5V1-WJV7CgMMbW97HFkZ8v4GMCW5ccsqG1rfBZwN1Q6_6dXkfRcW4RMPrQ3C2pSwVW13CN1nq3VHW3WB_K869BMJpW33P8vm4SggTVN5DZV--r4Dd1W8XJzbP3nTXjSW3zyyMb10hcP-W8CW66Y1DqQ1FW92scg231nZNXVM4pQX81DlBbVLNpXD4196pCW7N1PpV4v3qSwW2J2VJ13z3rVDVWMv7B9jv6LqW4YMVjM1rGPt_W4LLxNd8W-15kW65nD6t67SStl32PL1) [Marketplace Strategy Blog](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhtQ3q3npV1-WJV7CgFK9W2Hbcqv4sncV-W3Q2Ny15cmNfbW6bbWR84ZbTSZN6KxysRrhq8-N2cpLwrv0D3gW7hplTL3KtPkLMHlWxXdVjMHW7yBvwb1_X5YQW299W6Y46tTS1W2Q9sZD6Tw5w9W85P-LX8Mq-r-W8D3KLL2T5kQRW1Kw5hS8Xshz1MPytNvQHSYbVjgTtW71XkwqW5k64BH5zmBqqN26jKxY3pThVW6N5v9f80-pSlN8qNrPk4VhYlVH7hGw7Y3TsRW5GwWW-8hqc7tW2pbz9V5vQ9s_3f7S1) 22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhv_3q3pBV1-WJV7CgFF1N6w0_-qWKz2YW3PkH559fjzfnW1D-pX_2XPtmLN7dGJJxSmmH4W3M6mfx4QpqHhW6V8_zM48HwtFW7dmnFF50_qLHW26SCTz4H_h8LW8r1K8y2fzLD0W2lLT278_mYR-W1wqwbl6J75fZW4MbBLM4-68kZW5hYTP222TX2MW4Sf2QY8bcVPKW1c8Q249bRdfMW6vpXgx1FBHf4W8d5NQB1p-WzvW1mT4DN4tM43VW5Yh7P420sCMKW6kwR6r8KX4XbW95LR6b3Bmmj4W5h6rVc4dsY_KW8qNCxX8Tw3CFW45H_bS52hn99W5SBP604PR2RJW5qwh1w20yZxHW3hpgBc4lNPx5W3xw6NW7MlNVsMw_jbJ85crsV46PWt42wZW_3dC41 [For Marketplaces, 2021's Black Friday Was a Merry Start to the Shopping Season](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhv_3q3pBV1-WJV7CgGDVW4cH9Wc3wyYphW626tl85xYwGvW1bZ-6Y86L1jyW1-Xqqx1p6gqCW272KZT27lbRxW7-8TFB4YgYrlW74-b-Z66R8XSVblcR96b6YJwW7C1YPw3JyG83W8Y5Tp98HvjlWW2c2GPL3mX80kW5mDk6t7dJwVdW39chJy45dB6SN92jq5QKgmhzW3bsBmS57591KW489YkY6hM6JpW8LCMv-5wb48YVjR_J21nNHPtW2655yB8nq1jqW2Tx8t-5MkRVzW58psz373yfcMW2lKQj4958fw2W4PyTyP1FKw2nW7l4jRk6z1xvgV_Vrqx51KFvyW7WX4Kd6FqgLqVcfc4-8gHBWLW4JgwGN60Qy4GW54tMj47bHDj_W10zVzc3GLpqx2Rq1) By Joe Sawyer, December 3, 2021 Following a lackluster Black Friday for many traditional eCommerce sites, media coverage around the globe questioned whether the [once-mighty shopping holiday had lost its relevance](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhsX5nCTJV3Zsc37CgFg0W6v9Hh-7pNMBnN8lG5WMbJvPBW6Jp8_t1YhZR7W5k3h4Q49hh50V9N3KP4VGskdVfb4b757-J-mW7n7zPW3wDxzmW5qGsdr8pFdMCW1NWhp6725d8JW2l--903dfcCtW5Scvqt4ttQhGW6WYvk056bR0_W8k3FKH7Nmzd9W51zD3Q3BYS2wW4jrqd36j9CLpW3PS6SZ6zdlG8W7gKqyH6KjFzfW17r2yp83hjMCW4XXLCV7VNTDwVRzxVf2Ws5m9W7rwNtg1-8J5zW215rGf36dFLKW3lp9wk7lNvNxW50409m2spwypW2PXKQY5lMm-sW79zML1554ymWW4n5bWx9lggZnW3dpW0m2l9RnNW5z0z9P49s6NXW5Yl_W35bv6NZVlFRPn3Ts0PDW5MbFyQ8sN0rL32081). A closer look shows that the story isn’t so straightforward – and that, in fact, some leading merchants thrived amid sharp growth rates. Specifically, online marketplaces continued their rapid growth and captured a disproportionate share of holiday sales, satisfying the needs of shoppers seeking out the widest selection of high-quality, well-priced goods for themselves and their loved ones. During the week of Black Friday (11/22-11/29) Mirakl-powered Marketplaces generated over $207 million in GMV, a 47% increase from 2020. [Read more »](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhv_3q3pBV1-WJV7CgL5ZN66Ptl0_rC88W1Rk3lQ4HSDzNW2vFSXt3_xQK0W7hmVTf7V-FkGW15vZtk5Lf-K6W3vW0hS4wL_0vN7HBrXjxXQCnW3YnVw21d0xJvW478b1H1J3TY_V95Nx46ZztD7W3HQvhx1w3dfYW77GjFN6fKM24W8ZC11f8xQXjmW8X5Wzj7pBJKdW69QHF_5LC5SnW9kjZzs3wz_LCW53dfP11lFPBMV63kmB2sRKwbW4lSYr_38nxtjW54L1-P4v3FGXW4f_CZ73p103tW6dYkZD4R4B1cW6FvNgZ61LCTgW8mBrs06J9zJWW5p1fxC3DZP_9W4n8lKm9bb0cHW8XmbZD7Pxk7WW1wzZwf82_mbLW7c_TZ65yWNrZW6ZZK8d2b2z9335mw1) [Share on Facebook](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhvp5nCW9V3Zsc37CgJ7hW6m5rl53WN85qN6dHwbKxtJZrVDgVyM7v636GW79LbHr7jLlXzW1p0xLn1jX1BsW92bG8s24ShYGW540SVk8VVzdsW3tpY097-t1FbW5ztm1Z3rMXGTW3S9yVv1_DhCzW2djTCD8ZtvQ6W2MLspK463XfjN3rb--LLXbsxW2FfHMn5NqSxcW67Z8-R4Qx0GBW2MXB0q6hQXLqW6xWy2q3NmjrlN7hwcZDJnpqnW4L2h4P30sZpSW3wlC4T6_h93KW8zVM2M7Jvzq_W58kLsc7NqcfZVJjKK140d6hGW572HgH1YxxvNW8PklHv8TdsJNW9lWDXp3-7B_0W1Z8Fth2qyPxMW5d5kNl3qmmMsW3TJW_51c3cmDW30YCFy1D50krW6yVDPV3hjshmW8jg2q_4Mvz9KN7qhWW_qLKm5VrqlPS6kP2QjVg8_gv1qSwyJN2GsQwP7pLjCW4VW-WW2_fdBkW95P49t7jkVrWW3n0kPn3F2pLHW2Vz1zc2plp-GW82Rhsv7pB83KW6KPxHT7PKKfb3gjf1) [Share on LinkedIn](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhvJ5nCWtV3Zsc37CgBFDW8ckC_159Dx4zW4yHJ8T8ScP5KVM_CwF1mDf1PW26rZzC3m5zmtN3K3xYRxR6c3W37jxmz1XMyl2W34KJ365mPz0JW77wLxB6h9SdFV6K1SC4dZNsWW8jm77d3W5QxnVSPkwT6363-qW4QJkKD138B8CW5-K8qV3xg-q6W5jnpG31hr_dqW6LS5tp7-tzcdW5n7gQz7X9H3rW1gzBrb7DGH79W8W4BwL6VjQDmTxjXZ3gMlQxW4sYfWN7rKJfgN7wXSvqzfwkNW6DrvQD27MplFW26Y7kz2ppGYjN485DPSQkDRYW53-LJ71hmyNyW3p54Q47972TCW2Fn_7S4ZCYrbW6kRSNr8Zh1bjW6vr0P44yLNyLW90YXcp7J7LX4W6CTdLQ1ThWFpW37MNNj1wVvnBN1V4WxMHFxSPW4rZ0tY2b6_1MW7s2v4T1FKg4jW8GTB3464nm8hW2Nk-Bw91DsrkW5q1fGY6gr-XhW29X55C81DC8RMd2XFpNFv49Vh--yF8yFSMSW2S4gwp50djkYW6R-FJ73rPz5hW5KyWmL4StQ3_3lch1) [Share on Twitter](22843/cc63b04/VVqG234Fdsy4W5mqR2y5Jw80bW4sKGqD4BDYNPN1TFhsXcjfnfV9V4KD7CgFtVW8M66Jw13jKMsVKT8kN75tNWfW7JrCTZ3TPnK-W1FFRNR7RD5VlW3ptSYT19Ks3TW6J-s5Y5VyFklW5Y7Zq78qcvm8W5K35hQ5k5Tg2W8zYcbX7QF5wZW23pWN06yPxq1N1d0y5gnMH59W3Gsg7l3DZcYqW6PYw6B8yhzFmW7r1m6N3NgftqW7p6fM68F8qHpW87qxsK8kSqjjV3vQKW4LS9lkW3f5FyD1RGyQTVNKCCd5TX_FhN1vlcVnZ9m2JW29BfRV2sQ2CfW7bvzRJ7T2vQnN9fdCQBHw3h9W4zTJJd2RQVRVN3cYlLfgFqczW36D7t3296HslW1zPrj14D4bNRW320wmR4yCVR5W21lcmr3T_K__W7GytNz51B2qHW5Vr7F036V79rW1z7-8W1CgC63W3ztbFx9hdyR9W5bwMH38S_Df6W56SJPX4G5CCNW5wc8Cf1fTm75W6xf2gJ7nMkr_W4WSH3p2P4clzW8KR-0115r3gfN6g3khNkCsp5W2rnqCM3vdJKJW8JN7h37wdjQ5W86qqQl68J1PMW40Ns261V1CcFW49--6r592-bJW4fMHp71DxV9gW3RDCz98_YKkKDbxh6xSDdyW6D7mRT97ytppW6Mzr1G3bFtRMW8TQhD45hmCnVW7Nz-8b8k9Jv_W46sjF85knbj-W4nd2NH35QjkrW7zv9M-6NDTjRN2XLkhw_BM8qW4sCqrw7Sch1tN8-gWw_5cHB6W2cjDP35DtpYHW7q2_PJ8Q3t9nW5Rd2MB1NJXGBVWMGrq71Nbg0W2C51cm1GpVyQN1cGDl4LNLy0W1YL6KR2sdrQPVf-mrq3MsHd6W7pN37W50Z592W21RD3c2VFPJDN64KJv78RdNHW71DGCg691fWlW2pJngT1h97d5W6RmsmT7T179MW93tqHl89Tl7mW3CpYGG1ZrCXTW6jp3Pc2cR-ndW8yNSyz6LQFRPW8ZlRxj9lTRxfN2F1Ch_WsrbsW44VMfX5SGv91W5bhvBN40bJyd3ffS1) [Share on Email](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.mirakl.com%2Ffor-marketplaces-2021s-black-friday-was-a-merry-start-to-the-shopping-season%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.mirakl.com%2Ffor-marketplaces-2021s-black-friday-was-a-merry-start-to-the-shopping-season%3Futm_medium%3Dsocial%26utm_source%3Demail) Mirakl, 212 Elm St Suite 400, Somerville, MA 02144, United States Mirakl, 12 rue de Lübeck, Paris, 75116, France You received this email because you are subscribed to Marketing Information from Mirakl. Update your [email preferences]( to choose the types of emails you receive. [Unsubscribe from all future emails](