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DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

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mirai.com

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blog@mirai.com

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Tue, May 7, 2024 10:15 AM

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With the implementation of the DMA the EU was aiming for a fairer market, but the reality for hotels

[mirai-blog]( [mirai-impact-dma-on-gha]( [DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads]( With the implementation of the DMA the EU was aiming for a fairer market, but the reality for hotels is turning out to be very different... How do Google's changes affect the user? What have hotels lost and how has it impacted them? What does this mean for the hotel industry? Who stands to gain? [Read]( Contact blog@mirai.com Follow us //track.mdirector.com/track/link/key/18188-11923-53971-90-1068-141443/signature/226ab0afe946ba5c4dc4b46537e03ca7/userid/c35b5090289a030d5f71723db89dd233 If you don't want to receive these emails in the future, please [unsubscribe here](EMAIL}/conMovil/-/snapId/141443).

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