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Mirai | Experts in hotel distribution and moving sales to your direct channel
At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy.

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Last update

2024 Oct 14

Mails from Mirai.com

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2025 Aug
DMA impact on hotels: 0.8% loss of direct reservations
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2024/10/14

The metasearch funnel in detail: the free booking links funnel and data sources
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2024/09/25

Who are the winners and losers of Google's implementation of the DMA?
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2024/06/11

What factors affect the results of your metasearch campaigns?
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2024/05/21

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads
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2024/05/07

The six levels of the Google Hotels funnel
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2024/04/23

Book & Join, a key feature of your loyalty program
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2024/04/03

Challenges (strategic, marketing and operations) of selling extras in your direct channel
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2024/03/20

Spend on commissions or invest in your direct sales?
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2024/02/12

trivago introduces its new Net CPA on Consumption
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2024/01/30

Conversion rate doesn’t matter, revenue does
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2024/01/16

The best of the Mirai 2023 Blog: our most read posts
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2023/12/11

A hotelier's survival guide: steps to profitable investment
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2023/12/04

Technology and tourism: a journey through the centuries
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2023/11/21

Loyalty benefits in figures beyond net ADR
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2023/11/16

Two weeks to go until Black Friday: 5 essential strategies to boost your direct sales
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2023/11/08

Measuring the performance of your direct channel
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2023/10/18

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose
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2023/09/26

No, loyalty does not increase your ADR, but it’s still worth it
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2023/09/06

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of
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2023/05/16

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