[Community DesignTM️ Weekly Tip] A “Big Purpose” Gem of Wisdom

Less *isn’t* more 😉 [Mighty Networks]( {NAME},  There are some things in life that generally fall under the category of “less is more.” - Air fresheners - Grape Nuts - Cologne - Superglue - Golf scores - Etc. (Note: We’re open to differing opinions here. For those of you heaping-servings-of-Grape Nuts-people out there, for example, feel free to shoot us an email to make your case.)  Conversely, there are other things in life where, well, “more is more.”  That’s what our Community Design™️ tip is about today.    ---------------------------------------------------------------  Community Design™️ Tip #6: When writing or refreshing your Big Purpose, get as specific as possible, and don’t be afraid if it becomes long and wordy.  In writing, we’re often taught to be succinct and economical with our words. When it comes to putting together our Big Purpose, though—this is not the case.  For your Big Purpose, take as many words as you need to clearly articulate 1) Who you bring together 2) What you will be mastering 3) The results and transformations your members will achieve.  The more specific you are, the more likely you’ll be to attract the attention of and spur action from your prospective Ideal Member.  Here’s a great example of a delectably wordy Big Purpose:  We bring together twentysomething women new to small business ownership to make the best, most well-informed decisions about launching and growing our businesses, so that we can successfully build something we can be proud of, have a positive and meaningful impact on our customers and employees, while realizing clear financial goals for ourselves.  ---------------------------------------------------------------  Another thing that falls into the “more is more” category is Community Design™️.   We love passing along tidbits in this weekly series, but, ultimately, what we share here is a tiny fraction of what participants get from our interactive, step-by-step Community Design™️ Accelerator course.  From your Big Purpose to your Monthly Themes to your Daily Actions, you’ll receive everything you need to build a thriving community—and you’ll do it all alongside your peers with the guidance of Community Design™️ experts.  By upgrading to a Community or Business plan, you can get access to the entire course for just $149. That’s a $200 savings off the regular price.  Catch you next week! [Upgrade to Unlock]( [M]( [FB]( [TW]( [INSTA]( [App Store]( [Play Store]( Sent by Mighty Networks 127 Lytton Ave, Palo Alto, CA 94301 [Unsubscribe]( or [Update your Preferences](