Your🔥Burning Questions - My answers

on the fence?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Have a question about [The Content Strategy Program]()? Here are some of the questions I’ve been fielding over the last couple of days : #1 Is this for me if I don’t know my niche or audience? Messaging is important for businesses in the startup phase because it helps you connect with an audience and call in the right people. ​ But if you haven’t really landed on your niche and don’t really know who you’re talking to, I’d advise against taking the program. This is for businesses who are clear on their content buckets, have an offer or are intending to launch an offer in the next 3-6 months. #2 What is a core inventory of messaging? Messaging is how your business communicates about your offers. These are nurture themes or messaging bytes that you use repeatedly to inspire and persuade your right-fit clients + add to the conversation. #3 I really want to take the program but I feel like this isn’t the right time for me. I hear you! And I’m not arguing with you on time. I know that time objections are very real for many people. You don’t have time because you’re working on so many things. You want to work on your site or build your course first. At the same time, you need your inventory of core messaging to get clear on your site copy or launch or offer building. We all have important short term goals and needs to bring in revenue and at the same time we need messaging to bring in revenue. It’s a chicken and egg issue. Which comes first? It feels like you almost need to slooooowwww down a bit, to reflect and think and strategize to get the foundation in order so that you can grow. That’s the reason I’m not adding a 1001 bonuses to fluff up the program or price point. The program is intentionally kept lean. ​ If you’re keen on making this work, drop me a message or[book a call]()and we can have a discussion on how this could look like for you. #4 Why is early bird only offered till April 20 when the program starts on May 10? This is the inaugural run of the program and since early birds have a ton of access to me I have to ​a. cap capacity so that I can serve this group well ​ ​b. see if there’s enough interest and demand from the community to go forward with this program #5 Do you testimonials for this program? I don’t have testimonials for this specific program because it’s the first run. But I have plenty sprinkled throughout my site and on Amazon that speak of my work. ​ ​#6 Will I be given examples to see the concepts in action? I know how hard it is to understand concepts when the only example offered in a program is from a SINGLE niche. This is why I’ll be adding relatable examples from different niches so you can see how it all comes together. ​ And nope, they won’t be from the business & marketing niche ;) ​ #7 When does the program start? The program kicks off on May 10 and ends on June 5th. ​ You have plenty of time between now and then to make space for the program #8 Can you you remind me what’s in the program again? 4 live calls + 2 coaching calls + My 👀 on your messaging 1:1 where you’ll walk away with : 1️⃣ Your core messaging inventory for an offer or campaign 2️⃣ Campaign content plan outlined 3️⃣ At least 2-3 emails written and reviewed (more if you’re ambitious). ​ You'll also get access to: 4️⃣ Bonus Class: SEO vs perspective shifting content where you’ll get Clarity on CTAs and how how content differs between warm and cold audiences 5️⃣ ChatGPT Prompts 6️⃣ Bonus 1:1 call for early birds 7️⃣ Content Quests a.k.a reviewed assignments #9 When will this be offered again? Honestly, I don’t know. This is the inaugral run of the program. I’ve always been talking about things at the intersection of content and messaging and why they should feed into one another. And it’s something I’m passionate about. If the program does well and there's interest and demand from the community, then yes, I’ll definitely be offering it again. Regardless of what I add to the program, this batch of students will always get access to the updates and bonuses. #10 Do I get immediate access or is the content dripped out? This round of the program will be taught live but you get access to the recordings and any future additions to the program for as long as I support and continue to offer this product which is usually 3 years at minimum. ​ #11 How much support will I get during the program? During the four weeks we’re in the program together, you can ask questions in the Google Classroom community forum. Additionally, there will be two live group coaching calls/hot seat. You will also be given a schedule with dates for you to submit your messaging or copy for review. ​ If you’re an early bird, you get Voxer access to me + a bonus 1: 1 call. ​ Please note that support is only for the duration of the program. If you have access to the bonus call, there will be a set period of time to book your calls. ​ #12 How different is this from the ADD Academy or your books? I don’t cover this content anywhere else and I'm not a fan of overapping contnt between offers. While the books would have given you an overview of how to get strategic about content, this will give your strategy more specificity. It also gets very granular about the customer journey and how to counter objections. ​ #13 I have an upcoming launch. Would this be suitable for me? This is perfect to get your offer messaging in place as well as your pre-launch plan and campaign ready + get my eyeballs on it! ​ #14 What happens after I sign up? You get an email with all the details you need. 7 days before the program officially kick off, you’ll get a head start pack with an assignment for you to work on ahead of time if you wish. ​ ​#15 If I don’t like it, can I get a refund? No refunds are available after our kickoff on May 10. If you have specific concerns or questions before buying, please contact me to make sure this a good fit for you. ​ --------------------------------------------------------------- At this time you should have everything you need to make a decision. I hope this clears up any final hesitations you have with joining [The Content Strategy Program.]()​ If that leads you to the program, I look forward to working with you! ​ Early bird 🐣 closes on April 20. ​ ​Check out the program here: ​[()​ ​ ​Meera P.S Early bird spots for The Content Strategy Program close in a couple of days on April 20. [Join here]()​ P.P.S Have a question I didn't answer? Hit reply, vox me @meerakothand or [book a call here to chat](). You know me. I won't pitch you or pressure you into a decision. [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334