When you know something is off...

Hiring a website designer, brand strategist or a copywriter? ​ In the midst of a rebrand or itching to embark on one soon? ​ Most people hire one of these service providers or want to do a rebrand when they know that something is off…. ​ When they know their brand and business isn’t communicating or showing up in the way they want it to… ​ When their conversions or engagement is mediocre but they can’t pinpoint why… ​ There’s a whole lot of excitement when they decide to go down the rebrand route or hire one of these service providers before it actually hits them. ​ The input that they need to give to these service providers gets them realizing that they don’t have all their ducks in a row. ​ Here are some of the components you need figured out before embarking on a rebrand or hiring a designer or copywriter. ​ - To identify an audience you most want to serve - more importantly identifying the right starting point for this audience based on their level of awareness. ​ - What your offers are (or will likely be) and who they serve ​ - What calls to action will you have and how they relate to different offers and the customer journey ​ - What messages do you need to share to get your audience inspired to take action ​ These are big questions. ​ Some copywriters or brand strategists will help you figure out pieces of this as part of their process. Not all do though. ​ But going in with clarity will help you reap more out of the process and your investment. ​ These are not elements you’re creating from scratch. These are not elements you’re inventing either. ​ It’s about digging deep and discovering what you already know about your ideal audience and your offer but doing it in a way that does justice to them and your business. ​ Often, marketing doesn’t work because things are done in the wrong order. ​ Sticking a high ticket price point on an offer (because the market says you need it) even when your offer isn’t validated or when you’re not aware of every step in the customer journey… ​ Creating content and calls to action when you’re not clear of your pathways and how they relate to your offers… ​ Opting for consistency over being intentional... ​ I’ve found that many people realize they need to dig deeper into one of the questions above before they feel confident selling a core offer, a higher priced coaching package or even with their nurture strategy. ​ ​And maybe you do too! ​​ These are the questions we aim to address in the Content Strategy Program. ​ The goal is to build and infuse your content and brand ecosystem with thought leadership and authority building content designed to guide your audience down the customer journey so that you can make consistent sales for your offers without being on social media 5x/day & draw the right people to your programs. ​ This is content that’s evergreen and not fleeting. ​ This is what your business needs to break free from the reliance of social media and do less marketing. ​ Because the marketing that you do engage in, works doubly hard for you. ​ If you missed out on joining the earlier round, you can [sign up for the wait list here]() if you haven't already done so. ​ Talk soon, Meera [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334