SEO vs perspective shifting content 🤷🏻‍♀️

do people even search for it?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Perspective shifting content…​ ​ I’ve been speaking about this over the last few weeks. ​ But people aren’t actually searching for perspective shifting content right? ​ The way you create content or talk about your ideas in emails or workshops or webinars is slightly different than what you need to do for search or to get Google working for you. ​ ​BUT ​ You still have to think about the customer journey. ​ You still have to think about the person who is googling about the pain point you have a solution for. ​ So, how do you navigate content for warm and cold audiences? ​ That’s one of the bonus lessons I will be adding into the [Content Strategy Program]() ​ (Not forgetting 🤖ChatGPT Prompts — ones I personally use & love —to cut your creation time in half!) ​ What are other ways you might be able to use or test the program ❓❓❓ ​ ​#1 You’re always confused about what emails and content you should be sharing before promoting an offer. ​​ Simple. ​ After our second live call and handing in your first content quest, you’ll have a handy document with your customer journey story as well as your core messaging inventory which will house ALL the key points you’re supposed to be hitting on - that make your offer YOU. ​ With this document in hand, you’ll be able to dig into what’s missing from your content and emails. ​ You’ll get crystal clear on the message that’ll echo in every macro & micro piece of content you create and you’ll know exactly how you should be talking about your brand and offers. ​ This way you can prime your audience to buy and have them saying "I feel like you've been spying on me!" ​ ​#2 You’re planning on launching a new offer 3-6 months later. You’re wondering what content you can share to start building a VIP list of warm leads. ​​ Everyone’s situation is unique. ​ That’s the reason there’s A LOT of personal support built into the program. ​ Not just group coaching calls and hot seats, but content quest assignments to hand in your messaging, campaign content plan outline plus email reviews. ​ Not to mention the extra bonus call for early birds. Right now, only 1:1 clients in Leading through Noise have Voxer and 1:1 access to me. ​ With these different pieces, you’ll know what content, emails and assets you need to drive these campaigns forward. ​ You can ditch the blank screen syndrome & endless cycle of day to day scramble and uncertainty. ​ ​#3 You’ve always wondered if you’re writing your emails properly and what could be done better. ​ ​In teaching class 3, I’ll walk you through different ways to talk about your offer WITHOUT talking about your offer so that you know exactly how to prime and build up anticipation. ​ ​#4 What beliefs do you need to shift? What objections do you need to counter? Do you really have a point of view that your audience cares about? ​ ​It’s hard reading the label from inside the bottle. ​ In the first teaching class you’ll get acquainted with the 5 different messaging pillars you need to have to move your audience down the customer journey. ​ You’ll also figure out simple ways to validate those view points. ​ You can rinse and repeat this process for every new offer you create. --------------------------------------------------------------- These are just some ways you can use or test the 4 week [The Content Strategy Program]() which kicks off on May 10. ​ ​Why 4 weeks?​ ​ The container is intentionally designed for action with personal feedback baked in. You can get everything that you need outlined and planned in a short period of time rather than having it drag on for a 12-16 week period. ​ If you participate in the content quest and turn in your work for feedback, you WILL walk away with your messaging inventory & campaign content plan outlined. ​ ​This means you will know exactly how to talk about your offer/topic the next time you run a promotion. You also won't be left alone to figure out if you've understood the program or not. ​ If this sounds good to you, I'd love to invite you to the program. ​ ​[YOU CAN GRAB YOUR SPOT HERE]()​ Early bird 🐣 Bonus ends in just a couple of days on April 20! ​ Talk soon, Meera ​ ​P.S Questions on time zones, making the calls live or other specific questions? Hit reply! Or vox me @meerakothand. If you're looking for a repeatable, step-by-step system to nail your messaging, create a strategic plan for a campaign (be it an authority building or pre-launch campaign), and a content plan to go with it ​ — AND want Voxer access to me for the entire program and a chance to review your copy and campaign together 1:1 for $0 — [check out this page]() to secure your spot as an early bird by April 20. [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334