♥️ or hate launches?

I love launches - said none of the people I’ve worked with ever!​ ​ This is typically what I see happen. They spend a tonnneeeee of time creating their program, working on the sales page — working doubly hard to create their launch assets like the challenge or webinar or workshop series. And by the time they’re done, they're just spentttt!​ ​ They simply want to get the launch out there and be done with it. ​ And when I review the emails they're planning to send —with their cart to open just a mere 3-4 days away — I realize that there’s hardly any content you would consider a pre-launch. ​ ​It’s all focused on: ​ ​ Selling the audience on YOU - Credibility, Expertise Selling them on the course/program - Transformation of the offer ​ ​The missing 🔑?​ ​ ​The content doesn’t sell them on the process or framework. It doesn’t address belief shifts.​ ​ These are key aspects of offer messaging or what you would call your pre-launch. ​ This often becomes an after-thought because people are just so consumed with getting everything ready for a launch campaign. ​ But your pre-launch or offer messaging is an important precursor for any audience to fully be able to buy in to whatever it is you’re offering. ​ This is something many don’t adddress when they run campaigns - be it a launch campaign, an authority building campaign or even a campaign to get sign-ups for a free event. ​ Yes, there’ll be objections to your program or course. With most offers there are money and time objections. ​ But money and time objections aside, there are fit (will it work for me?) and process (do I believe this process?) objections as well. ​ Like I mentioned [in a previous email](=), your right-fit client/customer comes in with a lot of preconceived assumptions... ​ or misconceptions... ​ or knowledge gaps, which need to be addressed before they can embrace what you have to offer. ​ ​This is where perspective shifting content comes into play. ​ ​ The only way you can figure out what perspective shifts you need to address is to first figure out your inventory of core messaging. ​ Messaging > Customer Journey > Perspective shifting content > Campaign ​ ​What if you had a solid core messaging inventory for each offer?​ ​ Your messaging will help you create a content map that guides your audience and which in turn helps you create emails and even social content. ​ Before you go into your next launch or promotional campaign, think about what perspective shifts your audience may need to have BEFORE they're ready to buy from you. ​ ​This is what we’re doing in The Content Strategy Program. ​ ​ ➡️ If you’re sick of the launch frenzy... ​ ➡️ If you have a “fly by the seat of my pants” approach to emails, and promotion of your products and services... ​ ➡️ If you never really know what your audience “needs to hear” or what to write and when to publish what before you open cart or run a campaign... ​ ➡️ If you’re stuck in a perpetual cycle of committing to content and then ghosting subscribers because you don’t really know what to say... ​ 👉🏼👉🏼 Then, I'd love to welcome you to [The Content Strategy Program as an early bird.]()​ ​​ ​EARLY BIRD 🐣 ​ Since this is the first time I'm offering the program, I have a special early bird bonus. ​ Early birds🐣 get $200 OFF the price + Voxer Access for the duration of the program + a Bonus 1:1 Call. ​ This expires on April 20th. (It’ll be $750 when spots run out). ​ ​[ You can secure your spot here]()​ ​ The program starts on May 15 with a kick off call on May 10. Talk soon, Meera ​ ​P.S If you're looking for a repeatable, step-by-step system to nail your messaging, create a strategic plan for a campaign (be it an authority building or pre-launch campaign), and a content plan to go with it ​ — AND want Voxer access to me for the entire program and a chance to review your copy and campaign together 1:1 for $0 — [check out this page]() to secure your spot as an early bird. ​ ​P.P.S Missed my other emails in this series: ​[I don't want to offend anyone](=)​ ​[Battle-Tested offers](=)​ ​[Is your content stuck in the past](=)​ [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334