I don't want to offend anyone

I was recently working with a client Paige (not her real name) to uncover the beliefs and perspectives she needed to shift in her ideal clients. We were writing out her customer journey story and I could sense that Paige was uncomfortable. She shared that she didn’t want to offend anyone. I asked her if she believed in what we had uncovered and her response was an unequivocal YES! It can be uncomfortable when you take a stand, especially when you’re not used to sharing content along those lines. You don’t want to be different just to be different. Just to ruffle feathers... Just to get attention... But having a point of view doesn’t equate to any of that. ​ It’s showing that you understand your audience better than they do themselves. ​ It’s knowing how to reframe misconceptions and objections. Because it’s through this that you demonstrate the importance of your work and process. ​ It’s through this that you build confidence in your framework/methodology... …that you show your audience why they should trust you. Not with fancy pictures of sipping Java Chip Frappuccino at the pool. ​ Or a picture at the car dealership with your dream wheels. ​ Neither is it about drumming up the income results of your star student when that may not translate to other niches. Alllllllll of which are things we’re accustomed to seeing in the online space as the right thing to do. Calling in the right fit clients and customers isn’t just about talking about your solution and transformation either. 👱🏼‍♀️For the overwhelmed mom who knows she needs to stop yelling but faces internal resistance because she thinks “I was yelled at by my parents and turned out ok”… 👩🏻‍🦰 For the person who wants to take a mindful approach to cooking but is stuck simply because she’s been told that leisurely cooking is a waste of time and quick, simple, easy, batching is the way a good mom should function… 🧔🏻‍♂️Or the man who thinks that homeopathy and natural medicine will take a long time to work and continues staying with the status quo even though he hates how it’s making him feel…. All of them (just like your right fit customer) comes in with biases, resistance, misconceptions and knowledge gaps that prevent them from the change they want to make.… The change YOU help them with. They may not be receptive to a solution unless these are addressed. ​ And this is just one core pillar that helps move them down the journey. Because when you do address these, you show the viability of your process and why it matters. ​ --------------------------------------------------------------- What needs to be said to move them in your own situation? What are these beliefs and misconceptions? ​ That’s what I’ll be covering in-depth in The Content Strategy Program. In a series of close knit live classes, group hot seats and 1:1 feedback, you will create a plan and strategy to: ➡️ Use your content as a map to guide your audience down the customer journey so that you can draw the right people in and make consistent sales for your offers (without being on social 5x a day) And because messaging and a customer journey is so unique to each business, I know how important it is to get personalized feedback. What will personalized feedback look like in the content strategy program? Apart from the calls and hot seats, think homework or what I like to call a content quest: ​✅ Turning in the messaging you identified for me to take a look and give feedback. ​✅ Picking one messaging beat and writing an email for feedback ​✅ Feedback on your campaign structure so that it perfectly mimics the journey your customer needs to take. We start May 15. And this will be a 4-5 week program. I'll share more in the coming weeks but if you know your messaging and customer journey is something you want to work on, hit reply and let me know you're interested or you can Vox or DM me @meerakothand.​ ​ This doesn't mean you're committing to the program, just that you'd like to know more. ​ I’ll send over a document with details just for early birds. I love to reward my early peeps so you can be assured of a special price point just for you. Talk soon, Meera ​ ​TL;DR​ ​ I'm putting together a series of live classes, hot seats and 1:1 feedback on your messaging and customer journey. ​ If this is something you know you need help with, hit reply and let me know you're interested or you can Vox or DM me @meerakothand. ​ We'll be creating a plan and strategy to: ✅ Use your content as a map to guide your audience down the customer journey so that you can draw the right people in and make consistent sales for your offers (without being on social 5x a day) ✅ Move beyond just content buckets and pillars to crystallize your point of view even if you think you don't have one or are in a crowded niche ​ ✅ Take the pressure off emails and content creation because you know EXACTLY what to say ​ ✅ Have a step-by-step formula that you can use again and again for creating strategic campaigns that sell your course, program, or 1:1 services. P.S Missed my last 2 emails? 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