Battle-tested offers (+ help me with something?)

❌ Sales are down ❌ Traffic is down ❌ The market has shifted and people aren’t buying like they used to These are some of the concerns making their rounds in the online space. Typically when faced with a situation like this, the first thing people do is throw out their existing offers even if they haven’t really been battle tested. There’s definitely a time and place for your offers to evolve as your business grows BUT… ...have sufficient people been through the offer to provide feedback? ​ Has it been sold or launched at least a couple times? ​ Is there data to support the need to dump it and start from scratch? Before you dump your offer for something else, ask yourself if you’re talking to the right people at the right level of awareness. Example, let’s say you have a coaching package at 10K where you’re working with 👩‍💻highly successful women who know something is not working despite their achievements and success. They have this gnawing feeling that they want to tap into greater potential and are looking for help to get there. The problem though? ​ They are taking a piecemeal approach to coaching and reaching for career or health coaches rather than an integrated holistic approach. Think about what would speak to these women? What if on your sales page and campaign emails, you spent a ton of time convincing them on these 👇🏼? - What is coaching and why they you need it? (Very beginner for this audience, don’t you think?)​ ​ - What a life coach can do (This person knows why a coach is important – and they’ve likely invested in coaching before )​ ​ - Trying to convince them WHY they should hire a coach (Who is likely to buy? Someone who hasn’t invested in coaching before or someone who already has? The person who is ready right now is likely the person who has invested in coaching before and doesn’t need to be convinced)​ ​ It’s unlikely that messaging along these lines will speak to the ideal customer mentioned above. ​ That person has a whole different set of perspectives that need to be shifted. Are you unknowingly working to attract an audience who isn’t even squarely problem aware? They’re curious. They’re exploring things. They’re learning things. They’re bordering between [problem unaware - problem aware.](=)​ These are what many may refer to as freebie seekers. They may be signing up for a whole bunch of things. There’s nothing wrong with talking to the person who is curious and who is exploring coaching. ​ But that person needs a longer buying runway. They have different motivations and are not at the stage where they want to solve the problem as yet. BUT that’s what we’ve always been taught to do right - create valuable content to grow an audience? And when we create a lot of how-to we somehow attract an audience that’s curious but never really there to take action. ​ Think about the content you're creating and see if you're inadvertently falling into this trap. Yes, the online business landscape has changed — and if you’re still creating content like before, it’s time to shift your strategy. I’d love to know your thoughts and questions on this so hit reply! ​ --------------------------------------------------------------- If you haven’t already responded, could you help me with something? (Thank you so much to everyone who did!)​ ​ ​ANSWER A QUICK QUESTION FOR ME? ​(I would so appreciate it!)​ ​ I’m working on curriculum for a content & campaign strategy and messaging program and would love your thoughts. ​ This is for coaches, consultants and digital product creators who want to build content assets with thought leadership and a bold point of view so that they can sell their programs by calling in best-fit people. ​ ​Will you answer 1 question for me (it’s completely anonymous)? ​ ​[ Click here to answer the question ]()​ ​ ​Thank you! ​ Meera ​ ​P.S How do you know what perspectives need to be shifted? I'll share more in another email! [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334