Pressure to prove yourself on a sales call?

👩🏻‍🦰 Clara hated the sales call. ​ Except with Clara it wasn’t always just a single sales call. ​ She had to meet some potential clients multiple times over zoom before she could clinch a sale. ​ She loved her work and clients but she also felt a tremendous amount of pressure during every sales call. ​ Pressure to prove herself... ​ To sell them on her framework, on her offer, and on her as a coach and consultant. ​ But here’s the thing. ​ You don’t have to prove yourself on a sales call. You shouldn’t have to. ​ If you’ve nurtured your ideal clients or prospects, a sales call is just to see if they’re a right fit…if you can indeed help this person. ​ And if not, offer the person other alternatives. Because the bulk of the sales process happens before they even hop on a call. ​ Sure your sales page, and application/interest form may play a tiny role. ​ But to shove the entire burden of selling on these doesn’t do you or your offer justice. ​ Your emails as well as your other content assets like an evergreen workshop... or even your blog posts and videos play a crucial role in helping to move your audience down the customer journey. ​ This is where your evergreen content ecosystem comes into play. ​ Your sales call only helps part of the way. A tiny way at that. ​ Why 👩🏻‍🦰 Clara was feeling all that pressure was because she was literally moving these ideal clients through the entire customer journey with her sales call. ​ She had no other content assets other than ads or her website. ​ Most business owners do create content regularly but their content doesn’t do very much to help either. ​ It only helps to guide their ideal customers part of the way. ​ ​Why? ​​ Because their content assets are mostly peppered with how-to content and tips. ​ ​Useful? Yes. ​ But it’s not enough to move your customer through the journey. ​ If you find yourself facing a lot of pressure and stress prior to a sales call, ask yourself why you think that is. ​ One reason could be that you only reveal the price during the call? ​ But besides the price, why else do sales calls and selling feel like a steep climb? Likewise, if your content isn’t able to convince people of your work and results, what can you do with your content to make it easier? ​ What do you think is missing? ​ Hit reply and let me know your thoughts. ​ Meera ​ ​P.S Missed my last email on saying bye to Pinterest? [Click here to read it](=). [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334