Why you're constantly tweaking

With the new year comes this renewed commitment to content creation. ​ Everyone is creating content in some form today. ​ It could be social media captions, a podcast or a blog. ​ It could be long form or short form content. ​ This is in sharp contrast to 7 years back when I started out. People had to be sold on the benefits of content creation and consistency. 7 years on, there's still an obsession about the lack of consistency in content. ​ We go down this rabbit hole of thinking about whether the problem is one of these: ​ An idea 💡 issue - don't have content ideas A time 🕦 issue - don't have time to create content A systems ⛮ issue - don't know how to be systematic with creating content ​ Well, it very well could be. ​ But consistency (whether it’s an idea, time or systems issue) is just one piece of the problem. ​ Honestly, I’m not a huge fan of being consistent for the sake of being consistent. ​ Consistency produces its own set of problems. ​ You can be radically consistent and still suck at converting or getting any results. ​ I’ve worked with people with huge social media followings who don’t bring in more than 1k a month. ​ You could also get mindblowing results with far less content. ​ We’re barely scratching the surface when we fuss over consistency. ​ What we should actually be looking at is the core issue. ​ ​ And the core issue I'd argue is figuring out ​ ​a. your point of view 🧠​b. what needs to be said so that your audience feel seen, heard and supported ​ When you create without knowing these, you waste time, effort & energy you put into your marketing and content creation efforts. ​ This isn't a simple 'content issue' or 'consistency' issue as most people would like to think it is. ​ It affects every facet of your business. ​ It affects your weekly emails... ​ Product launches & sales emails... ​ Content creation on social or anywhere else for that matter. ​ It affects your product launches and sales emails as well. ​ ​Why? Because does what you create actually move someone down the customer journey? ​ When you're not clear on this, you'll find yourself constantly tweaking your website copy... ​ ...developing a million new lead magnets... ​ ...and writing a bunch of social media posts that don’t seem to be working or adding value in any way. --------------------------------------------------------------- This is why in my consulting work in Leading through Noise, I use an [assessment tool]( with creators like you to ensure that their audience receives content that will nurture them along their buyer's journey without throwing spaghetti against the wall. ​ It helps to build an inventory of EVERGREEN nurture messages & content that can be reused so that they know exactly how to talk about their brand & offers - shaving hours off their content creation time ​ ​[Have a look at the Assessment Tool here]( to find opportunites and gaps in your own content and business. ​ Do you think you're prioritizing what your audience needs vs what you're inspired to share & create? Hit reply & let me know! ​ Meera P.S [Click here to take a look at the Assessment Tool]( I use with clients in Leading through Noise. [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701