Newsletter Subject

On shopping coaches + courses & the marketing archilles heel

From

meerakothand.com

Email Address

meera@meerakothand.com

Sent On

Tue, Dec 20, 2022 09:30 AM

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Who is your ideal client for this?​ ​ That’s a question someone asked me recently and

Who is your ideal client for this?​ ​ That’s a question someone asked me recently and sitting in my study, I wanted to give that person a round of applause 👏🏻 because that’s a great question! Something that more people should be asking! ​ As someone who has ‘shopped’ coaching and courses before and who is having conversations with potential clients on whether what I offer is right... ​ I’m keenly aware of the questions you should ask and what you should contemplate to guide your decision. ​ 1. Is this someone who encourages you to think critically or is this someone happy to shove you towards the tactics? ​ 2. Do you get jolts of clarity from their content? ​ 3. Are their values in alignment with yours? ​ 4. Is their area of expertise aligned with what you need right now? ​ 5. How do they market themselves? Does it sit well with you? ​ Better end results, stronger ROI minus the disappointment is possible when you think through these 👆🏼 ​ ​When marketing is your Achilles heel ​​ ​If only my marketing is better… If only I was more consistent with my content... If only I had more ideas... ​ ​ These are some emails I receive. But what is better marketing? ​ More content? More ideas? More traffic? More leads? More consistent marketing? ​ This assumes that if you have more traffic and more leads you could convert them better... ​ That if you had more ideas and you are consistent, you would know exactly what you have to say to connect your marketing to your products and services. ​ It boils down to what you’re saying in your marketing in the first place because you can get more with a lot less. This is at the core of how you start building a self-sustaining ecosystem of content and offers.​ ​ So if you want to do less marketing or have better marketing, this is a good place to focus your attention on. ​ --------------------------------------------------------------- Whether you have big goals for 2024, or you’re at a phase of your life where you're planning on staying right where you are, you do YOU. ​ There are no shoulds or musts. ​ You steer your journey. ​ You choose what to work on regardless of what anyone says. ​ The last 3 years haven’t been the easiest and I applaud you for persisting, for believing and for giving it your best. ​ Cheering you on. See you in 2023! ​ Meera ​P.S I just moved and as with most moves, I feel like I need an entire period of rest and recovery. I’d love to know what you’ve been up to and what plans you have for the next year. Hit reply! [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701

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meerakothand.com

Meera Kothand

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