Too much 'know' and 'like' content?

Want to differentiate your brand and business? Want to be a thought leader? The answer’s always to create good content. But what does good content look like? ​ The most researched? The best written? The most shared and trafficked? Not necessarily. Sometimes it’s easier to define what 'good' is by looking at what it’s not. ​ The biggest waste of time, effort and even money comes from the following content mistakes: #1 Lopsided distribution of content There’s a certain type of content that builds brand awareness and gets your audience to 'know' and 'like' you. But building trust requires a completely different ensemble of content pieces. Most business owners create too much 'know' and 'like' content without having sufficient (or any for that matter) content that displays their point of view. ​ ​#2 Focus on optimizing an offer without understanding the belief shifts that need to take place You need to understand your ideal customer’s story – their emotions, pains, fears, and goals – and what their obstacles are to reaching them. To get buy-in for your work, belief shifts have to be a big part of the evergreen content assets you create. #3 Spending the bulk of time creating content that doesn’t have power beyond a 24 hour window You don't have to ignore social media content but this is a content stream that's fleeting at best. These content pieces are rarely your biggest drivers of revenue as well. The biggest mistake of all though is.. #4 Wanting to get everything right or figured out before you create evergreen content assets You’ll never have everything figured out. The beauty of evergreen content assets is its dynamism. As more people consume and engage with your content, it has the potential to evolve. ​ Differentiating your brand and business as a “thought leader” comes from knowing how to highlight how you do business...What's your philosophy...Your methodology. ​​ Yes, you do need a process for making deliberate choices about the content that fills your evergreen content ecosystem. ​ But you do a disservice to your brand, business and audience when you hold off taking steps to create an evergreen content ecosystem just because you want all the pieces to fall into place. --------------------------------------------------------------- ​Whenever you're ready to , here are 2 ways I can help: 1. LEADING THROUGH THE NOISE INTENSIVE ​ ​Ready to put in place an ☘️ evergreen content ecosystem for yourself? ​ ​​Create an automated ecosystem of content, email & offers that boosts authority and primes your audience to buy from you.​ ​ ​This is a 1:1 coaching & consulting experience that delivers your authority architecture, a customer journey map, a personalized marketing plan, content topics, and so much more. ​ If you feel like you’ve been up in your head too long overthinking your email sequences, content and offers.... ​ ​[Send in your application here](=)​ ​ 2. BIZ INTENSIVE​ ​ You’re tired of doing things that don't work and want a plan of action with your next must-take steps. ​ You’ll walk away with a LEAD Action Plan filled with gaps, missed opportunities, lead magnet/tripwire ideas, and my recommendations to move forward. ​​ ​​[Send in your application here](​ ​ Meera ​ ​​P.S Missed other emails in this series? Catch up on them below 👇🏼👇🏼 ​ ​[☘️ Evergreen content asset with the highest ROI?](=)​ ​[If only I could outsource it to someone...](=)​ ​ ​[It's embarrassing but I'm surprised](=)​ ​ ​[What if you had to trash 60% of your nurture sequence](=)​ ​ ​[If you bring in 250K, does your biz need fixing?](=)​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701