Targeted approach to nurture

Business 101 "Build and nurture strong relationships with your audience" ​ ​Simple and pretty old school right? ​ But this can often lead to throwing spaghetti at the proverbial wall. ​ More content.. More IG lives... More social media posts... ​ All in the name of nurture. ​ So how can you can take a targeted approach to nurture? #1 Aligned points of view ​ ​ You may have a few different content buckets 🪣 or categories. You may have a few different offers. ​ But how do your points of view align to form your authority architecture? Are these distinctive points of views echoed across your sequences and sales pages? ​ This doesn’t mean that what you’re saying has to be completely original. Remember nothing is. ​ But it has to be rooted in your unique perspective or experience. It has to belong to you and your brand in a way that is recognizably you. #2 Structured pathways vs random content ​ ​ When people arrive at your blog or YouTube channel or podcast, are you bringing them along a journey? ​ Are you creating a library of content pieces or random, off shoot ones? ​ Is your content intimately tied to your brand, who you are and what you stand for? It’s these elements that make an evergreen sequence or a launch campaign a differentiating asset. All of this adds layers to your brand. A couple of content red flags 🚩 🚩 If majority of people people are opting out too quickly rather than staying on your email list. ​ Unsubscribes are normal but if your general assessment of the situation is that people are grabbing your freebie and fleeing, that’s a huge red flag. 🚩 You're always confused if you should create a piece of content or not 🚩You don’t really know what pathways there are within your brand ecosystem ​ --------------------------------------------------------------- Look at these as you’re taking stock of your year at this mid point. ​ But don't stop short at focusing on only creating a list of things that need to be fixed, or improved. Rather, think about new opportunities and possibilities as well. ​ Whenever you’re ready for me to support you, here are 2 ways I can work with you 1:1. ​ ​#1 Leading Through Noise The work done in Leading through Noise focuses on exploring new possibilities and opportunities rather than on simply prioritizing repair. ​ Because you need both to continue growing and also to stay excited about the work you're doing. ​ ​ This is a 1:1 coaching & consulting experience that delivers a LEAD Action Plan, your Authority Architecture, a customer journey map, a personalized marketing plan, content topics, and so much more. ​ [CLICK HERE TO APPLY FOR THE INTENSIVE](=) #2 BIZ INTERVENTION ​​ This Biz Intervention is meant to give you quick, focused clarity on aspects of your business with a LEAD Action Plan filled with gaps, missed opportunities, lead magnet/tripwire ideas, and my recommendations to move forward. What’s the difference between the Intensive and the Biz Intervention? The Biz Intervention is for biz owners who are not quite ready for 'Leading through Noise'. ​ This is an audit experience designed to plug leaks, and uncover opportunities and gaps. ​ Biz Intervention clients get a LEAD Plan they can take and implement by themselves. ​ If you’re a Biz Intervention client you can apply 100% of the cost of the Biz intervention to the Leading Through Noise Intensive. [CLICK HERE TO APPLY FOR A BIZ INTERVENTION]( ​ Talk soon, Meera [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701