Failing as a content creator

This month brought up all my insecurities as a content creator: Why? ​ ​ Here are 2 comments I received. ​ One was from a LinkedIn well wisher 🧑🏻‍🦰 : ​ ​“The type of content you’re posting is heavy. If you kept it Iighter you would get more likes and comments.” Another from an Instagram well wisher 🧔🏻‍♂️: ​ ​“I’ve been following your work and took a look at your IG profile. You deserve more. And I can help you grow the right type of people on Instagram” *deep breadth* I’m not your typical poster child for the content that’s popular today. On most days I don’t play ball. I’ve mentioned before that I was on minimal to no social media for a good 5 years of my business. And in an increasingly keep-it-short-stupid world of content with 10-20 second reels and videos I often feel like the gawky, weird one. ​ And on some days I feel it more, like when I received the comments above. So why do I refuse to play ball? ​ ​Firstly, the incredible demands on time​ ​ A reader reached out to me recently to share that she had spent 2 hours scripting a reel and that she was burnt out. She was wondering how she was ever going to be able to keep this up and if it was worth it. ​ So should she stick to it? Try something else? ​ And if she did decide to abandon her efforts, it brings up a fear loaded question: But isn’t marketing important? Yes it is! But social media is not marketing in its entirety. ​ That's what we're led to believe. But social media is just a part of it. ​ And if you feel like you're doing too much, take a step back and ask yourself if you're marketing for the sake of marketing. ​ Are those marketing efforts actually yielding results. ​ Is that content actually getting your ideal customers to take action? ​ I’m not talking about the likes or ‘this is amazing’ comments. I’m talking about the ‘I want to work with you’ action taking. ​ ​Secondly, platform serving or audience serving Sometimes I feel like as content creators, we fall into the trap of pandering to and serving the social platforms than the audiences. Should we be reverse engineering our content for the likes and comments? ​ Should we serve the platforms with our reels and posts and quotes because that’s what's in their ‘good books’ now? Or should we be creating content to shift our audience’s perspectives, build trust and enable them to make a decision on the right solutions for them? I’m not saying you need to take an all or none approach to social media. ​ I’m saying there’s a better way to approach it especially if you’re burnt out and wondering what you're doing in the first place. Because you can have a cult following of people who buy from you even if you’re not on social media and doing all the things. ​ Agree? Disagree? Questions? ​ Hit reply and let me know your thoughts! You know I love a good discussion! Talk soon, Meera [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701